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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Share your comments below.

Content 108
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead.

Strategy 195
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Engagement Lessons from the Pandemic

Spark Consulting

The pandemic had uneven effects: some associations enjoyed increased member engagement while others have been deeply challenged. Your members’ goals and challenges are shifting rapidly. They’ve almost certainly changed dramatically from what they were in 2019.

Video 370
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. Brehm is always searching for ways to leverage technology to improve the member experience at her association.