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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. Cost-plus is the most common method for pricing sponsorship.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.

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ICANN Proposal Would End Price Caps on.Org Domains

Associations Now

ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names.

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Book of the Month—January 2019

Association Success

Old learning formats and pricing models are failing. Competitive Advantage will hit bookstores October 1, 2019. In her book, Tracy King talks about how workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. For each year, include the number of options available, number sold, and itemized price for each.

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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. In addition to negotiating and locking in pricing, some of the tactics to consider are: Decreasing the event length by a couple hours or half-day. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5%

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