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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Pricing methodologies for sponsorship vary greatly.

Price 98
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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo.

Revenue 98
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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. For most business event professionals, rebuilding attendance and overall revenue is priority one. One can only hope!)

Revenue 106
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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72
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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Itemize your inventory.

Price 59
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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Price increases. That net income is often what funds an association’s year-round member programs and services.

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Book of the Month—January 2019

Association Success

Old learning formats and pricing models are failing. Partnership opportunities that result in passive revenue streams. Competitive Advantage will hit bookstores October 1, 2019. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?.