Mariner Management

FEBRUARY 14, 2020

Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. It’s even a commodity in some professions—whoever offers the lowest price wins the sale. To get away from the price game, you need to add the right ingredients. What’s behind this story?

Price 62

Price millennials Strategy Industry 62

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. As in-person events resume, they come with a higher price tag.

Revenue 98

Revenue Price Conference Marketing 98

Reid All About it

FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Garth will tell us how’s he has been preparing HFMA to launch a “one price, all access” Netflix model of membership. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. More info/register.

Social Media 170

Social Media DC System Technology 170

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. Tue 12/17 at 2 p.m. Not anymore.

Raleigh 259

Raleigh Review Class Education 259

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Velvet Chainsaw

AUGUST 3, 2022

The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. Associations who offer CE credits tend to be able to charge a higher price. Digital price — This varies, especially when it comes to CE. The Digital Simulcast + Social Experience.

Conference 52

Conference Price Content Products 52

Associations Now

DECEMBER 20, 2018

If your association is rethinking its business strategy, the end result might require large organizational changes. If this is on your radar for 2019, here are a few tips to help the process go smoothly. The reality of any business venture is that sometimes you have to raise prices. And communicating that increase can be tricky.

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Price Communications Team Social Media 86

Associations Now

SEPTEMBER 26, 2019

The North American Bikeshare Association’s 2019 Conference begins next week in Indianapolis. Meeting: 2019 NABSA Conference. Following an evening reception on Monday, NASBA 2019 starts Tuesday morning with a keynote by author and award-winning “placemaker” Jay Pitter. Rundown Attendees: 300 plus. Sponsors: 20 plus. Top topics.

Indianapolis 49

Indianapolis Conference Price Project 49

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Next-Level Live Online Events: Strategies from Successful Associations. CB Insights reports on 20 industries that 5G will transform. Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JANUARY 3, 2020

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Many trends lists are predictably meh, but this is a good one. #4

Chicago 259

Chicago New Jersey Arlington Committee 259

Associations Now

JUNE 7, 2019

It’s useful to think about association membership in terms of retail because many of the industry’s customer-engagement strategies translate, such as those used in loyalty programs. So it’s worth noting what the 2019 Customer Lifecycle Report [registration], from Yes Marketing, has to say. For example: free shipping. The reason?

Discount 81

Discount Survey Price Report 81

Associations Now

DECEMBER 13, 2018

Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace subscription or membership strategies—taking advantage of their physical presences to boost the potential value of the offerings.

Price 69

Price Discount Class Strategy 69

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Association podcasts.

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Committee Education Software Technology 195

Associations Now

AUGUST 22, 2019

Here are three key learnings to base your millennial engagement strategy around: It’s an online-offline world. “At — Eventbrite (@eventbrite) August 22, 2019. Grow attendance by offering early-bird ticket prices, says Ronnie Higgins on the Eventbrite blog. “By Another idea: Localize your SEO strategy.

millennials 85

millennials Class Price Project 85

Reid All About it

MAY 17, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. Why “Association Hustle” is Your Best Resource for 2019. 1 CAE credit. .

Arlington 170

Arlington DC Washington LMS 170

Associations Now

NOVEMBER 20, 2019

A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. They just don’t want to get caught committed to some high-priced labor that they won’t be able to continue to employ if things got tight. So, will this slow down any time soon? Nonprofit Hiring Slowing.

Marketing 84

Marketing Michigan Recruiting Recruitment 84

Associations Now

NOVEMBER 6, 2019

Also: an interesting privacy strategy from Apple. — Tim Cook (@tim_cook) November 6, 2019. Pricing your event isn’t a science, but you might occasionally need some pointers. Eventbrite’s guide to pricing strategy offers quite a few. At Apple, privacy is built into everything we make.

Price 45

Price Team Strategy System 45

Associations Now

MAY 6, 2019

In a reader survey on Smart Meetings , 51 percent of planners said attendee communication was the biggest challenge, with the price tag of tech solutions coming in at a close second with 48 percent. — Association Success (@assn_success) May 6, 2019. highlights three health areas leaders should focus on with strategies to match.

Price 89

Price Technology Survey Course 89

Velvet Chainsaw

DECEMBER 11, 2019

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. We’ve previously covered in this column how to think about pricing à la carte sponsorship inventory.). A Menu of Options. Go light on the branding inventory. Custom-Made Packages.

Revenue 72

Revenue How To Discount Price 72

Mariner Management

DECEMBER 10, 2020

In 2019, member engagement rose to the top for the first time. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. All in all, we do see six opportunities for component strategies for most associations though in 2021. Enter 2020. Local remains critical. Budget-friendly.

Metro 83

Metro Boston New York Member Engagement 83

Associations Now

JANUARY 15, 2019

Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. — Max Lynch (@maxlynch) January 14, 2019. Also: embracing remote workforce culture.

Marketing 69

Marketing Discount Price Recruiting 69

Association Success

MAY 22, 2020

These risks are already being addressed in the for-profit world, as InsuranceNewsNet reports “businesses may face myriad claims resulting from the pandemic, such as claims for breach of fiduciary duty relating to drops in stock price, or for their handling of business issues more generally during the pandemic.”.

Review 148

Review Conference Report Cost 148

Higher Logic

APRIL 23, 2019

The company achieved the status of “unicorn” (a privately-held startup valued at over one billion) in 2019. Plus, viewers love it so much that Netflix can keep raising prices with confidence that most customers will stay.). Learn more about Wargaming’s strategy here. And how did Glossier get here? Jama Software.

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Software eBook Social Media Products 166

.orgCommunity

NOVEMBER 20, 2018

But before we roll up our sleeves for the Innovation Summit (February 28, 2019), we’re taking a moment to recap the exhilaration of a great learning experience. We don’t just want to offer what’s best practice today, we want to showcase the strategies and tools that you’ll need for tomorrow. Success requires a proactive strategy.

Ohio 84

Ohio Education Innovation Price 84

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. Testing out different strategies, such as a different email cadence or sending out various types of content, can show you which one has a higher return rate, and which one keeps new members coming back for more.

Organization 108

Organization Member Engagement Member Experience Video 108

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

NOVEMBER 18, 2022

It’s not 2019 anymore, the world has changed and incentive trends have changed right along with it. Learn about four common reengagement campaigns—abandoned cart, back-in-stock, low-inventory, and loyalty campaigns—and how you can double down on strategies that work. Zsuzsa Kecsmar, Chief Strategy Officer, Antavo.

DC 43

DC Education Technology Washington 43

.orgCommunity

JUNE 4, 2019

Garth Jordan’s presentation on the Healthcare Financial Management Association’s transformation at.orgCommunity’s 2019 Innovation Summit is a great example of what organizations strive to achieve. Strategy —Is technology strategy integrated into your strategic plan? Are they integrated? Communicate with Clarity.

System 40

System Innovation Technology Team 40

Higher Logic

NOVEMBER 29, 2018

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing. Each member has something unique to offer.

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San Francisco Price Guidelines Examples 267

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Socious

NOVEMBER 28, 2016

Google has started providing answers to questions, flight prices, and topic summaries on its search results page. Juniper Research estimates that by 2019, a third of airline boarding passes will be issued on mobile. Computers aggregate information. Your association needs to aggregate its information in a similar way.

Conference 100

Conference Software System Discount 100

.orgCommunity

JUNE 18, 2019

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development.

millennials 40

millennials Education How To Social Media 40

.orgCommunity

APRIL 1, 2019

Use these seven strategies to deliver the protein. Databases of media contacts are available for purchase, but the price is steep. I haven’t covered half of the strategy that Adele shared with us. Catch up with thought leaders like Adele at Solutions Day , a.orgCommunity signature event, September 19, 2019.

Report 40

Report Price Strategy Course 40

Reid All About it

NOVEMBER 8, 2019

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Dive into strategies on how to build a successful chapter model within your association that creates a positive member experience across the organization. Presenter: Proof Strategies. 1 CAE credit.

Social Media 39

Social Media Revenue Washington DC 39

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. NBA suspends season indefinitely over coronavirus pandemic (source: Los Angeles Times) March 11, 2020 – The NBA is suspending the 2019-20 season. China’s blunt force strategy poses deeper questions for other countries.

United States 59

United States New York Conference Seattle 59