GrowthZone

MARCH 7, 2019

Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space.

Revenue 87

Revenue Directory Cost Technology 87

Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue.

Software 159

Software Revenue Communications Team 159

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Association Success

SEPTEMBER 5, 2019

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. The eBook explores topics like: The four steps to identifying non-dues revenue opportunities. The post Are you ready to kick @$$ and take non-dues revenue? Proving your value by investing.

Revenue 70

Revenue eBook Conference How To 70

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Some associations have been quick to adopt sponsored content options.

Revenue 93

Revenue Team Communications Content 93

Velvet Chainsaw

OCTOBER 26, 2023

The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. For most business event professionals, rebuilding attendance and overall revenue is priority one. One can only hope!)

Revenue 106

Revenue Innovation Cost Price 106

Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. And maybe that cut it in 2019, but post-pandemic? That means fewer in-person conferences and, potentially, reduced revenue for your association. Not a chance.

Revenue 52

Revenue Strategy Certificate Class 52

Association Success

JANUARY 14, 2019

Partnership opportunities that result in passive revenue streams. Competitive Advantage will hit bookstores October 1, 2019. Common mistakes associations make managing their learning portfolio. Key investments that will differentiate your programs from competitors.

Education 82

Education America Price Strategy 82

Association Success

APRIL 1, 2019

Create new sustainable revenue streams. To help associations apply the material to their specific circumstances, each chapter ends with questions and activities intended to offer guidance. Find exponential market growth for their organization. Elevate brand credibility and member loyalty.

Software 113

Software Newsletter Association Software Maine 113

Higher Logic

MAY 28, 2020

Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. He explains more: Imperva , a cyber security software and services company, also launched their community in 2019.

eBook 250

eBook Software Maine Products 250

Velvet Chainsaw

MARCH 15, 2023

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. That net income is often what funds an association’s year-round member programs and services. Can Vendors Be Part of the Solution?

Event Planning 98

Event Planning Cost Revenue Conference 98

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A — Personify (@Personifycorp) February 26, 2019.

Revenue 72

Revenue millennials Certificate Team 72

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Reid All About it

JANUARY 18, 2019

The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap). Thu 1/24 at 12 p.m. – More info/register.

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DC Washington Member Engagement Content 293

Reid All About it

JANUARY 11, 2019

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. More info/register.

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DC Washington Learning Management System LMS 275

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. 2019 eLearning Hype Curve Predictions: Midyear Update. But for 2019, we came armed with data. 5 Keys to Association Website Success in 2019 (and Beyond). More info/register.

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Los Angeles DC Washington Phoenix 186

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Itemize your inventory.

Price 59

Price Analysis Leadership Revenue 59

Higher Logic

MAY 6, 2020

Benefits from the community trickle down to increase satisfaction, revenue, and help grow entire businesses. Imperva, a SaaS-based cyber security company, launched their community in 2019. Increase customer retention and revenue. Companies can focus on and support their customers’ most urgent and pervasive problems, early.

eBook 218

eBook Revenue Team Innovation 218

GrowthZone

FEBRUARY 23, 2021

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources. The shift to virtual events. #1 1 job challenge. COVID’s impact on member engagement.

Survey 88

Survey Industry Revenue Report 88

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. They don't just talk the talk. First, I want to thank everyone who worked to put on this event.

Conference 58

Conference Sample Strategy Technology 58

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

Conference 106

Conference Revenue Discount Committee 106

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy. The Top Ten Two-Minute Tips for Inclusive Meetings (Meetings Master Classes 2019 Session 1). Host: Personify.

Chicago 170

Chicago DC Content Washington 170

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Giving sponsors more stage time, for example, could backfire.

Price 98

Price Tips Conference Cost 98

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. They don't just talk the talk. First, I want to thank everyone who worked to put on this event.

Conference 45

Conference Sample Strategy Tips 45

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. How to Prepare for the 2019 Hospitality Market. Elevate Your Association: Tech Trends to Follow in 2019. It’s never too early to get a head start on 2019.

Washington 186

Washington DC Library Tips 186

Velvet Chainsaw

AUGUST 27, 2020

At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.”. In fact, full recovery for U.S. lower-cost hybrid alternatives. smaller exhibit footprints. conference organizers going out of business.

Revenue 98

Revenue Price Conference Cost 98

Aaron Wolowiec

AUGUST 9, 2016

2019 – Columbus. Congratulations to the cities selected for our 2018, 2019, 2020, 2021 and 2022 ASAE annual meetings and expositions,” said John Graham, ASAE president and CEO. “We In 2019, it will be the first time Columbus has hosted an ASAE Annual Meeting & Exposition. 2018 – Chicago. 2020 – Las Vegas. 2021 – Dallas.

Las Vegas 154

Las Vegas Chicago Columbus Dallas 154

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors. Let sit to absorb custard. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

GrowthZone

APRIL 20, 2021

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup). Perception.

United States 148

United States Revenue Maine Examples 148

Velvet Chainsaw

OCTOBER 14, 2020

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. Virtual expos will never be able to come close to replacing the revenue generated from your face-to-face expo. I’ve got bad news for you. Here’s some of our learnings: 1. Corporate Booth.

Revenue 127

Revenue Leadership Social Media Price 127

Associations Now

MARCH 26, 2020

trillion COVID-19 economic relief package that passed the Senate late Wednesday night lacks adequate aid for revenue-stricken associations. Relief for membership associations reeling from event cancellations and other business disruptions amid the coronavirus pandemic was not included in the Senate bill passed Wednesday night.

Revenue 131

Revenue Course Organization 131

Multiview

AUGUST 19, 2021

When I stepped into the role of CEO back in August 2019, I made the commitment to take a customer-centric approach to drive future growth.

Revenue 52

Revenue Leadership Marketing 52

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era.

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Revenue Montana Case Study Conference 259