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Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Congratulations to the 2020 Community Movers + Shakers! Meet the Community Movers + Shakers.

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Email Marketing Do’s and Don’ts During COVID-19

Associations Now

To the dozens of companies that have sent out COVID-19 emails to their “communities”, I haven’t read a single one of your emails. However, it’s been a great reminder of all of the email lists that I need to unsubscribe to. — Parker Ehret (@parkerehret) March 15, 2020. So, thank you. Above all, be generous.

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. — SmartThoughts (@smartnonprofit) March 6, 2020. Should engagement still matter to marketers? Also: Don’t get overwhelmed by member data.

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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? In 2020, an average of 306.4 billion emails were sent every day. That’s amazing ROI.

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Make Email an Event Marketing a Priority in 2020: 3 Tips

Eplys

Here are three tips for upping your email marketing game in 2020: It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.