Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. – How to Become a Better Boss. Quick hits.

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Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ).

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Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

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LMS Montana Revenue Price 329

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

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Reid All About it

SEPTEMBER 25, 2020

WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. How to Go Virtual (While Still Creating an Engaging Experience).

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

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Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. No, not too good to be true.

Video 221

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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Associations Now

NOVEMBER 25, 2019

Also: an example of successful marketing storytelling. Brasted says that starts with recruiting employees who fit within the environment you’re trying to build. Marketing is all about driving connection. For marketers, the film highlights storytelling’s ability to create compelling, successful campaigns.

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Associations Now

JANUARY 10, 2020

The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. In the series, Rollins takes the viewer through LAX for a lesson in how to navigate, and even enjoy, Los Angeles’ largest international airport. How Your Organization Can Stay Relevant.

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Los Angeles Marketing Recruiting Recruitment 66

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. When you recruit members, you’re inviting them to your organization’s “party.” CB Insights ).

West Virginia 360

West Virginia Washington DC Revenue 360

Associations Now

JANUARY 3, 2020

Also: How to recruit top talent to your organization. How do you find a balance and cover the right topics? How to Win the War for Talent in 2020 | by @DebbyCarreau [link]. — Entrepreneur (@Entrepreneur) January 3, 2020. Your employer brand is how you market to prospective employees,” Carreau says. “Be

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Associations Now

FEBRUARY 19, 2020

Use industry standards to inform your organization’s goals and decisions in 2020. To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal.

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Leadership Recruiting Recruitment Report 117

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

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GrowthZone

JANUARY 21, 2020

Regardless, associations know that member engagement is key to retention, which (should) allow more time for association new-member recruitment. How they did it: Improved communication of association activities and upcoming events. Employee(s) dedicated to marketing and communications. All of which equals association growth.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Associations Now

MARCH 23, 2020

Also: how to tell if you need new membership management software. But how much is it really worth? When you retain skilled employees, your organization saves money and staff time on recruiting, onboarding, and training new recruits. — Fonteva (@fonteva) March 19, 2020. Check out these surefire signs.

Software 72

Software Membership Management Recruiting Recruitment 72

Reid All About it

MARCH 25, 2022

Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Learn how the heart influences your perceptions, emotions, intuition, and health.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable.

Revenue 363

Revenue Strategy Team Content 363

Associations Now

APRIL 21, 2020

Also: How to get lapsed members back to your association. A lapsed member is the best opportunity to recruit someone back to your organization, here's why: [link] #associationhustle #associations #assnchat #associationmanagement #membership. — The Moery Company (@TheMoeryCompany) April 20, 2020. Other Links of Note.

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Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. What do your members want? Personalized content customized to their interests!]. ??

Communications 287

Communications Tips Content Tools 287

Associations Now

MARCH 6, 2020

Also: how to successfully navigate change. The challenge is: How do you get members to dip their toes into volunteering?”. Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. The state of data security.

Newsletter 94

Newsletter Social Media Committee Recruiting 94

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JUNE 19, 2020

Quick hits before we get to the list of this week’s free education: How to hold a cocktail party on Zoom—and have better classes, conferences and meetings too. How to Go Virtual (While Still Creating an Engaging Experience). Most companies use their marketing budgets for sponsorships and partnerships. Misha Glouberman ).

Video 221

Video Conference Revenue Industry 221

Associations Now

MARCH 27, 2020

There are several practical ways to recruit young members. An online career center can also recruit and retain members who are in the early stages of their professional careers. — bloomerang (@bloomerangTech) March 25, 2020. A recent blog post from GrowthZone explains how to create a group.

FAQ 100

FAQ Recruiting Recruitment Social Media 100

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 5, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 19, 2021

Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

JANUARY 27, 2020

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. How Jennifer is movin’ and shakin’ in the community industry: One word: data. Bill Johnston.

Software 317

Software Industry Strategy Social Media 317

Nimble AMS

JULY 8, 2021

Learn tips on how to deliver a great member experience – from recruitment to renewal for students to retirees and everything in between – in the guide, Supporting the Lifetime Member Journey. How well do you know your lapsed members? Make them feel at home right away.

Member Experience 101

Member Experience Tips Recruiting Recruitment 101

Associations Now

JANUARY 17, 2020

How the perennial kids’ favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer. Adults with high-pressured jobs are telling us they’re using Lego to disconnect from the mania of the day,” Genevieve Capa Cruz, Lego’s audience marketing strategist, told The Post.

Washington 92

Washington Recruiting Recruitment Content 92

Mariner Management

NOVEMBER 23, 2021

Our last post recapped our October idea swap which highlighted some of the lessons we learned in 2020/21 and how we can use them to shape a more positive future. And, because we saw first-hand how the resilience of our chapters depended on strong local leadership, how do we use training in the context of succession planning?

Recruiting 62

Recruiting Recruitment Discount Tips 62