How to Re-Engage a Lapsed Member

Moery Company

How do we re-engage our lapsed members?”. We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone back to your organization.

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

” “You know, we really don’t need membership recruitment help. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.

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Association Field Report (April 24, 2020)

Moery Company

Hey guys, how are you? Quick observations from a Zoom call that I’ve facilitated with about 15 to 20 association executives, CEOs, and CEOs. Some of these organizations are recruiting members right now. Big time movement to virtual meetings of some sort.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Online communities are powerful.

Preparing for the Days, Weeks, and Months Ahead

Moery Company

I’ve got a very direct message for you today: it’s time to get tough. This is a great opportunity for us as well, here’s what I mean: This is probably the biggest professional economic test we are ever going to face within our associations and in our lifetime.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

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How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

Listen to this episode to learn about the three strategies that your association can implement today to adapt, change, and pivot to overcome today’s challenges. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. This is going to continue.

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It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. I try to do those things every single day.

An Association Sales Crisis – Association Hustle Podcast Episode 233

Moery Company

We’re getting ready to see an association sales crisis like we’ve never seen before. Listen to this episode for a plan on how to ramp up sales when it comes to membership recruitment, membership renewal, and sponsorships. Membership Recruitment.

Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. To be honest, I don’t think the association industry is accustomed to this amount of workload unless it’s during an annual convention or they’re working on a big bill on Capitol Hill.

Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. 20 great questions to ask right now instead of “How are you doing?”

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

Association leaders are getting laser focused on delivering great information to their members and are really focused on long-term business projects with their partners while addressing the urgent needs of now. Hello and welcome to JP Moery’s Association Hustle Podcast.

Case Study: Membership Sales Success – Association Hustle Podcast Episode 222

Moery Company

Want to learn how to experience extraordinary growth when it comes to you association’s membership sales? Listen in to this week’s episode as JP Moery divulges five proven ways that you can do just that. We’d love to connect with you.

PODCAST | Association Hustle Podcast – Episode 216: Building Strong Relationship between Associations and Consultants

Moery Company

Associations are outsourcing work and will be out sourcing even more in the years to come. Transcript: Hello, and welcome to JP Moery’s Association Hustle Podcast. Today I’ve got some tips for associations and consultants alike: how to manage your relationship.

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) to 1:30 p.m. –

Building Strong Relationship between Associations and Consultants

Moery Company

I’ve got insights and perspectives that I’d like to share with you on how to better manage your relationships. Too often the client talks in circles about why they need help or making up excuses as to why the association needs the help. We’re going to do it!

ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. To join the virtual celebration use [link].

Daily Buzz: Keys to Better Member Recruitment

Associations Now

Find new ways to reach potential members. And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. It helps to optimize your presence on social media.

Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Check out 1 1 Steps to Start a Successful Mentoring Program to get started.

Association Brain Food Weekly: 2.21.20

Reid All About it

We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. How’s that, you say?

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world?

Equal Pay Day: How to Negotiate for Yourself

Associations Now

How strong are your negotiating skills?It’s It’s an excellent day to ask yourself this question, since Equal Pay Day falls on March 31 this year. to every dollar earned by men, according to the U.S. P.S. Tomorrow is #EqualPayDay 2020!

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

According to Aberdeen Research , firms with online communities: Enjoy 5.4x Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. These components are difficult to manage using traditional customer relationship tools.

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10 Proven Member Engagement Strategies for Associations


According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Survey members to determine how to better-engage them.

How to engage your members in today’s hyper personalized world


To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. Need some inspiration to get started?

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4 tips to help out and stand out as an all-star volunteer

Association Success

If you’re like most job seekers, you’re neglecting a key step to land a new job. They know how to be all-star volunteers. . Every organization, large or small, needs volunteers to fulfill their missions. Allow you to add value, and 3.

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7 Association Programming Strategies Proven to Drive Member Engagement


In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased. Of the respondents indicating increased engagement, 11% attributed the improvement to new or updated programming. How they did it: Programming.

Daily Buzz: Attracting Young Members

Associations Now

Offering career opportunities to young professionals could bring them to your association. Looking to increase your association’s member base? There are several practical ways to recruit young members. How Your Board Can Lead in Times of Crisis.

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11 Proven Communication Tactics to Increase Member Engagement


25% of respondents reporting increased engagement attributed the improvement to member communication. Some of the tactics are simple to employ right away, others may require some strategic planning , while a few may need to be included in next year’s budget.

Daily Buzz: The Rise of Employee Surveillance Software

Associations Now

Also: How to get lapsed members back to your association. As many transition to remote work, organizations continue to adjust their business operations. It makes sense to keep tabs on what your employees are doing. How can you reengage them?

Daily Buzz: Nonprofit Trends to Look Out for This Year

Associations Now

Use industry standards to inform your organization’s goals and decisions in 2020. To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020.

Want to Put Members in the Spotlight? Take Better Photos.

Associations Now

A professional photographer shares tips on how to put members front and center in the photos you take at your events. If you’re using stock photos or staged images in your publications and digital channels, you might be signaling to audiences that your members don’t really matter.

Wayfinding for Groups: Seven Questions to Accelerate Progress

Idea Architects

It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. They are not difficult to answer. Wayfinding.

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How Associations Help Under 30s with Career Growth


Associations offer members the opportunity to include substantive elements in their resumes. Membership builds credibility, indicates a commitment to the field, signals a commitment to professional and ethical standards, and assures knowledge of industry trends and developments.

Daily Buzz: The Value of Emotional Intelligence

Associations Now

Also: how to tell if you need new membership management software. But how much is it really worth? When you retain skilled employees, your organization saves money and staff time on recruiting, onboarding, and training new recruits. Need to cancel an upcoming event?

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Daily Buzz: Give All Members a Chance to Volunteer

Associations Now

Also: how to successfully navigate change. Your members are busy, and even if they’d like to help your association by volunteering, it can feel daunting to add another important commitment to their laundry list of tasks. Want to write stronger emails?

Daily Buzz: The Lego Method of Stress Relief

Associations Now

How the perennial kids’ favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer. Need a new way to deal with life’s pressures? — (@assn_success) January 17, 2020.