Association Success

OCTOBER 22, 2020

The 2020 annual conference season is largely complete, and it was certainly the most confusing, demanding, and complex event period in modern times. For many associations, 2020 marked their first large-scale virtual event. When speaking with prospective partners and vendors, ask how they support each of the three formats.

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Associations Now

JANUARY 27, 2020

I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020. That’s a huge missed opportunity, since the same report also notes that “today’s members have higher expectations of how technology can be used to personalize their experience.”. Where’s the disconnect? But this should not hold you back.

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Association Success

NOVEMBER 18, 2020

Below is a curated list of some of the challenges your association will face in 2020. According to InfoTech’s Security Priorities Report , 43% of respondents stated that data security was a top priority for 2020, tying with cloud security. As such, security must inform the overall business strategy. Data security.

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GrowthZone

JANUARY 30, 2020

In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased. 2020 Association Industry Survey Results Report. >>

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Associations Now

APRIL 16, 2023

In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. They have essentially transformed their corporate strategy around this initiative. The post How to Set a Vision, Fast appeared first on Associations Now.

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Mariner Management

DECEMBER 26, 2019

As you peruse, just maybe there is a tip or strategy for 2020. Tim Ebner offers a look at the Mariner-Billhighway 2019 Chapter Benchmarking study focusing on the renewed view of chapters as an increasingly important element of the member engagement strategy. What will 2020 bring for your chapters and for your team?

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Reid All About it

JANUARY 15, 2021

Content/education strategy. Leading Learning (aka Tagoras) released some results from data they collected from associations in late November and early December 2020. They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021.

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Associations Now

FEBRUARY 7, 2020

Also: how to make young professionals feel at home at your meetings. You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. Strategies such as persona research have helped MYB identify important audience targets. Looking to change your conference format?

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CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions.

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Reid All About it

JANUARY 24, 2020

WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Tue 1/28 at 12 p.m. –

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Membersuite

AUGUST 23, 2023

How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: Learn how to write punchy subject lines and headlines and design easy-to-skim and attractive copy. #3: Get to know the Gen Zers in your industry and the Gen Zers who might enter your industry.

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Associations Now

JANUARY 15, 2020

Also: Don’t ignore your social mentions; learn how to answer them. Several strategies can help you ensure a proficient performance from your presenters. When creating a #socialmedia strategy, there are two things you should focus on: How you’re talking to your customers How you’re getting them to respond [link].

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Associations Now

OCTOBER 23, 2019

Also: how to make the most of your AMS. Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Looking for a new marketing strategy? Social Media Examiner explains how to leverage the platforms. Other Links of Note.

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Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Billhighway describes how to prevent several chapter website disaster scenarios. Host: Vanilla.

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Reid All About it

NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. The future of work.

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Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ).

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Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. . The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

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Reid All About it

JANUARY 31, 2020

s (MGI) 2020 Membership Marketing Benchmarking Survey is open. MemberSuite explains how to help members develop relationships and have experiences that will give them a sense of belonging and community. How to stop thinking about work at 3 a.m. Are you looking for ways to improve how you convene online? CAE credits.

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Membersuite

JUNE 2, 2021

First, identify the reasons your members aren’t renewing, and then develop a proactive strategy to tackle these issues. s 2020 Membership Marketing Benchmarking Report. How to Increase Membership Value—and Renewals. How to Improve Renewal Campaigns. Why Members Don’t Renew: Lack of Engagement and Value.

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Membersuite

APRIL 7, 2021

If you can’t control your workload, you must learn how to better manage it. We see the problem and we can relate to the problem – so we went ahead and compiled 10 strategies for managing your heavy workload, and included a few tactics we’ve incorporated at MemberSuite to alleviate some of the stress. #1: 4: Reframe the bad stuff.

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Reid All About it

NOVEMBER 6, 2020

Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally.

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Associations Now

APRIL 8, 2020

A digital-first culture means putting continued education at the forefront of developmental strategies and having a flexible infrastructure aligned with an ever-evolving world.”. As long as you’re recording, tracking, and monitoring changes in data when implementing a new strategy, it should be easy to measure results,” she says.

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Association Success

OCTOBER 14, 2020

sports leagues, businesses and schools in March 2020. Oshinsky, who has led newsletter strategies for BuzzFeed and The New Yorker, encourages email writers to focus on one question in tough times: How can I be empathetic? Pay close attention to how you’re communicating with customers, not just what you’re communicating.

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Reid All About it

NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Reid All About it

OCTOBER 23, 2020

WBT Systems explains how to become the corporate training partner for your member companies. Billhighway describes how many associations are helping their chapters overcome technology challenges and pivot to the virtual model. They also touch on assisting chapters with their digital strategy. The remote work IT bag.

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Reid All About it

OCTOBER 30, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. EDT – 5 Keys to Association Website Success in 2020 (and Beyond). More info/register. Fri 10/30 at 12 p.m.

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Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

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Reid All About it

DECEMBER 13, 2019

Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system. I wonder if this lifestyle becomes a permanent thing with them, and how it will affect attendance at association and chapter events.

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GrowthZone

MARCH 24, 2020

Learn how to set up a group using iOS or Android devices. It’s a valuable opportunity to include in your organization’s communication strategy. Download the 2020 Association. The post How to Create a LinkedIn Group for Associations appeared first on GrowthZone. Easy Ways to Use Video. to Engage Association Members. >>

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Reid All About it

JUNE 12, 2020

How to protect yourself online from misinformation right now. Fri 6/12 at 1 p.m.* – How to Improve Your Association Business Model NOW! Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. American Associations Week 2020: Policy Briefing.

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Protech

SEPTEMBER 2, 2020

This blog post is the third in a series that cover s some of the ins and outs of how Protech successfully took our Fusion 2020 Customer Confere n ce virtual in 5 weeks due to the COVID-19 pandemic. Here are a few strategies that you might be able to apply to your association’s virtual (or hybrid) event. . It’s no secret.

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Reid All About it

FEBRUARY 14, 2020

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Tech Trends to Watch in 2020. I’ve never heard the phrase “ success theater ” before, but it’s so perfect. Oh, I know them well.

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Reid All About it

SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees. How to Go Virtual (While Still Creating an Engaging Experience). . –

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Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. Quick hits before we get to the list of next week’s free education: Did you know the CARES Act made it possible to deduct $300 on your 2020 tax form for charitable donations, even if you don’t itemize deductions? How is the ecosystem changing?

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Reid All About it

FEBRUARY 19, 2021

Board strategy. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. 19 tips for reading more this year, from people who read a ton in 2020. I love Marketing General Inc.’s

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association TRENDS

MAY 4, 2021

In 2020, associations pivoted to going virtual with their conferences. Adopt a Flexible Hybrid Strategy. Like I said, the challenge in 2020 was to find the best virtual conference solutions. Now, associations are challenged to find the best hybrid strategies for their events. So, the new challenge in 2021 is going hybrid.

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