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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?

Strategy 169
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Daily Buzz: Ideas for Freshening Up Your Newsletter

Associations Now

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. Walker suggests highlighting social media accounts to follow, industry blogs, apps, or books. Love (@JayBarclayLove) April 14, 2020.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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14 content curation tools every online marketer should check out now

Association Success

with each tool to create smarter email newsletters. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. At rasa.io, our focus is on building smarter email newsletters.

Tools 122
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Managing the Communications Plan for Your Association’s Virtual Event

Protech

After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. Updat e your website s and social media regularly and e ncourage ongoing communications. .

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

At PPS, for instance, Tatonetti says his team changed the way they delivered member newsletters. Now, instead of an alert to login with a link to the member portal, we email them a link to view the newsletter directly without login,” he says. Social Media Today explains t he do’s and don’ts of creating brand recognition.

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Daily Buzz: Give All Members a Chance to Volunteer

Associations Now

Include an example or two in each newsletter. Share them in your social media updates too.”. — Protech Associates (@protechcloud) March 6, 2020. The Verge ’s Zoe Schiffer breaks down what 2020 means for encryption. Then spread the word. If members’ employers won’t let them volunteer, target the companies.