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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.

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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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New Year, New Newsletter?

Multiview

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

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Association Brain Food Weekly: 1.28.22

Reid All About it

Work in 2022. Here he shares his predictions for 2022, in short, everything is about to change. 2022 STR Industry Trends. Hear about strategies you can implement right away to help your organization thrive in 2022 and beyond. 25 Ways to Take Your Newsletter to the Next Level. Fascinating stuff. Bwah ha ha!

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Association Brain Food Weekly: 11.26.21

Reid All About it

How the Pandemic Has Reshaped Digital Work and Content. Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Newsletters are a staple of association life.

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

It was shot with cell phones, edited and then posted on the chamber’s social media channels, shared in its email newsletter, as well as on their local newspaper’s website and other locations. With Good News Friday videos such as this one, the chamber reached 170,000 people in 2022.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Learn how the community career path is changing in 2022: a change in the structure of the community professional role, an evolution of the community team’s place in an organization, and the rise of the CCO, the Chief Community Officer. Lessons from the Experts for 2022. The 2022 Leadership Shift. Host: Vanilla. 1 CAE credit.

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