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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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New Year, New Newsletter?

Multiview

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience. It created a unified content strategy transcending individual initiatives across all departments.

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Association Brain Food Weekly: 1.28.22

Reid All About it

Work in 2022. Here he shares his predictions for 2022, in short, everything is about to change. 2022 STR Industry Trends. Hear about strategies you can implement right away to help your organization thrive in 2022 and beyond. 25 Ways to Take Your Newsletter to the Next Level. Fascinating stuff. Bwah ha ha!

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Association Brain Food Weekly: 11.26.21

Reid All About it

Marketers plan to produce more digital assets in 2022 than any other year. – How Your Association Can Ride the Waves in 2022 and Beyond. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. How to Rethink Your Association’s Newsletter from the Ground Up.

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

It was shot with cell phones, edited and then posted on the chamber’s social media channels, shared in its email newsletter, as well as on their local newspaper’s website and other locations. With Good News Friday videos such as this one, the chamber reached 170,000 people in 2022.

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Award winning: Ungated, CAI publications recognized for excellence

Ungrated

The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. Now in its 43rd year, the 2023 EXCEL Awards program presented 211 awards across 74 categories for work produced in 2022.