Association Analytics

NOVEMBER 9, 2023

Experience the future of cybersecurity and IT at the VisionCSI conference by designDATA. Stay ahead of technological shifts with virtual sessions and in-person interactions.

Technology 130

Technology Conference Member Engagement Resources 130

GrowthZone

JANUARY 31, 2023

If you’re not sure you need to implement a plan at your chamber, providing an atmosphere that welcomes all personality types is not only critical for growth, but also helpful in increasing member engagement among all members. Intrigued by these highlights of the 2023 Chamber Survey results?

Survey 78

Survey Review Revenue Member Engagement 78

GrowthZone

JANUARY 31, 2023

“A value proposition is a simple message that helps convey to members why they write a dues renewal check, attend your events, donate to PAC, or read your mail.” Melynn Sight, nSight Marketing Read more in this blog post from Melynn. Only 44% have a documented diversity and inclusion policy that they use regularly.

Survey 78

Survey Revenue Member Engagement Report 78

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. billion by 2023. Is your association leveraging technology to its fullest potential? Mobile Apps.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 127

Strategy Member Engagement Software Tips 127

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Location: Washington DC.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Nimble AMS

MAY 30, 2023

When you’re in the market for new association management software (AMS), it’s vital to do your research. Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. AMS Fest 2023 is an in-person event based in Chicago, focused on AMS systems. Request now

Chicago 127

Chicago Software System Cost 127

Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Disciple Media

OCTOBER 25, 2023

Disciple Media is engineered to handle growth spurts with ease, ensuring that an influx of members doesn’t compromise performance or user experience. All-in-one engagement suite: The depth of member engagement determines a community’s vibrancy. It’s crucial to identify where your potential members are.

How To 36

How To Price Guidelines Content 36

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Matt Lerner ) Trends to watch in March 2023.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Disciple Media

NOVEMBER 1, 2023

In 2023, membership businesses are proliferating. It’s not just a trend – they’re a powerful way to connect, engage, and offer unique value to a dedicated audience. Imagine curating spaces where members aren’t just passive consumers; they actively engage, connect, and contribute, creating a rich community ecosystem.

How To 36

How To Price Content Tips 36

Associations Now

OCTOBER 10, 2023

According to Higher Logic’s 2023 Association Community Benchmark Report , its nonprofit and association customer base saw an average of 759 monthly unique logins and 94 monthly unique users in 2020. In the first six months of 2023, customers saw 601 average monthly unique logins and 74 average monthly unique contributors.

Report 102

Report Strategy Member Engagement Content 102

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Effective learning management software allows you to not only keep current members engaged, but also to attract new members to your organization.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Grow, Engage, Delight! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

Report 98

Report Recruiting Recruitment Innovation 98

MemberClicks

JULY 31, 2023

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing. 5 Creative Ways to Use Your Learning Management System.

Membership Management 52

Membership Management Software Directory FAQ 52

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Increase member engagement before, during, and after your next event by creating unique subgroups and increasing event exposure across your entire online community.

How To 114

How To Discount Member Engagement Social Media 114

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. . More info/register. Host: ASAE Tue 4/25 at 11 a.m. –

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Caputo, J.D. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101.

Strategy 105

Strategy Social Media System Recruiting 105

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 22, 2023

Learn about the dynamics of word-of-mouth marketing and strategies to supercharge it, peer-to-peer knowledge sharing sessions for your members that require minimal pre-work yet provide deeper engagement, and ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.

LMS 266

LMS Revenue Education Strategy 266

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Associations Now

NOVEMBER 30, 2023

“They may have to cut back on crucial benefits like education programs, networking events, advocacy efforts, and industry research that impact member satisfaction and engagement,” she said. Associations that are already having trouble with engagement might find it difficult to get members to respond to surveys, she said.

Revenue 64

Revenue Survey Member Engagement Resources 64