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How Do you Engage Your Members? The 2023 Survey Says…

GrowthZone

If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. The #1 email pet peeve of 72% of Millennials is organizations that email too frequently. ” – The Millennial Impact Project. Download the full results report.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Our in-house subject matter experts offer their insight on digital marketing trends in 2023: Advertising 2023: Be Inclusive Since the BlackLivesMatter and MeToo movements in 2020, Amazon has changed the meaning of love for Alexa, the world’s famous voice-controlled virtual assistant. Now, it’s marketing in general. What’s not to like?

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. They pull out a few good ideas from survey comments too.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

There are a lot more millennials and Gen Z going to conferences now,” she said. The Future Partners survey is based on responses from 479 meeting and event planners in the United States, conducted in December 2023 and January 2024. The post Report: Meeting Planners Anticipate Attendance Increase appeared first on Associations Now.

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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. There’s a need for millennials to fill the void in middle management, which are the decision makers around meetings,” he said. It’s now at the top.

Survey 118
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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Open Networking: F@4 Year End Highlights F@4 President Shelly Trent will provide a “year in review,” discussing our successes in 2023 and plans for 2024. Online communities. More info/register.

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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. to 4:30 p.m. –

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