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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

APRIL 27, 2023

Our team joined thousands of industry peers and trailblazing association professionals to learn, network, and innovate at the free Sales force Tour event. After the event concluded, w e sat down with the onsite Nimble AMS team to discuss their experiences. The Salesforce World Tour drives innovation.

DC 116

DC Innovation Class Team 116

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JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? More info/register.

Certificate 281

Certificate Price Tools Technology 281

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FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. More info/register. Why Do Your Members Need Your Association?

Certificate 266

Certificate Denver South Carolina Project 266

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

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SEPTEMBER 22, 2023

Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CMP credit. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? Academic or Educational Sponsorship : Businesses support educational programs or institutions, aligning with future talent and innovation.

Proposal 52

Proposal Tips Communications Case Study 52

MemberClicks

SEPTEMBER 1, 2023

Thought-leaders, entrepreneurs and business owners are always looking for innovative ways to adapt to the challenges of working remotely, all while trying to grow their skills and projects. Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI.

Social Media 52

Social Media Cost Strategy Team 52

Association Success

OCTOBER 11, 2017

By engaging prospective professionals at an early stage, we ensure that our industry will thrive for years to come. But when we talk about the workforce pipeline - the pool of eligible candidates prepared to take on professional roles in an industry as opportunities open up - it’s all about the bigger picture. So how did we do it?

Ohio 117

Ohio Chicago New York Industry 117

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SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Marketing to younger generations. Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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FEBRUARY 3, 2023

WBT Systems explains why and how to help industry partners get the most value out of their membership. Here’s another NIGP idea to steal: thought leader positions on the board held by people outside the industry who bring needed expertise to the association—you may recognize a few of their names. Marketing plan. Hero worship.

LMS 40

LMS Video Technology Revenue 40

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OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities. .

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Get in-depth presentations from a select group of industry partners who will answer your questions and help you discover how to create unique and seamless virtual events for your members.

Learning Management System 41

Learning Management System Education Committee System 41

SBI

JANUARY 16, 2024

Over the past year, SBI Association Management saw several shifts in industry dynamics and member needs in the association world. Several of these changes and innovations will shape association management strategies and services in 2024 and beyond.

Cost 52

Cost Innovation Revenue Association Management 52

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NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. Need help with your 2024 plans? Event recording release.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity.

Tools 272

Tools Strategy Revenue Technology 272