Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

.orgSource

APRIL 25, 2023

People Architecture inspires and builds innovative HR business solutions one client at a time. The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% I frequently encounter similar situations on digital transformation projects. On a recent Association 4.0 Robert Half found that 46% of U.S.

Review 88

Review Recruiting Recruitment Project 88

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? Academic or Educational Sponsorship : Businesses support educational programs or institutions, aligning with future talent and innovation.

Proposal 52

Proposal Tips Communications Case Study 52

MemberClicks

SEPTEMBER 1, 2023

Thought-leaders, entrepreneurs and business owners are always looking for innovative ways to adapt to the challenges of working remotely, all while trying to grow their skills and projects. Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI.

Social Media 52

Social Media Cost Strategy Team 52

Association Success

OCTOBER 11, 2017

Bureau of Labor Statistics and found a forecast for significant growth for auditors, analysts and management consultants between now and 2024. OSCPA decided to tackle this challenge strategically by leveraging our knowledge of the accounting market in Ohio and relationships with leading CPAs.

Ohio 117

Ohio Chicago New York Industry 117

Reid All About it

FEBRUARY 3, 2023

A few of them might surprise you, but they’re essential for technology project success. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Some of these might be keeping you up too, but don’t worry, Achurch provides solutions too.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Unlock the power of timeboxing for project management and professional development. Ask Me Anything: Marketing Automation Learn about marketing automation. But you have to admit when you do. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values. Instructional design. Classism bias. CMP credit.

Learning Management System 41

Learning Management System Education Committee System 41

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Need help with your 2024 plans? Is your Board ready for innovation? As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. He says you can’t hope your way out of “these perilous and unforgiving situations.”

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272