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Association Brain Food: 3.8.24

Reid All About it

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

DC 248
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. These AI-driven approaches allow for highly targeted and effective marketing campaigns.

FAQ 72
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2024 Association Outlook: Embrace the Change

Association Freak

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72
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Association Brain Food: 1.19.24

Reid All About it

Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Your AMS is the utility player on your membership team. Hybrid/remote teams. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Marketing to Gen Z and millennials.

Revenue 254
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Association Brain Food: 12.15.23

Reid All About it

I’ve been dipping into Associations Evolve 2024 —find it on the front page of Answers for Associations. Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.”

Iowa 254
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 254
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Zero to Hero: Why Zero Party Data will Save the Day While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility.

Strategy 270