Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. From setting up event registration to managing sponsorships, your organization’s staff can handle everything event-related all in one system.

Membership Management 52

Membership Management Software Directory FAQ 52

Reid All About it

OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

SEPTEMBER 15, 2023

WBT Systems explains why it might be time for your association to get into the microcredentials business. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Credit card processors.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

SEPTEMBER 22, 2023

2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106

Associations Now

OCTOBER 23, 2019

“It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. Looking for a new marketing strategy?

Press Release 63

Press Release millennials Social Media Team 63

CSAE

JUNE 27, 2023

To get a healthy ratio, CSAE first marketed the event to executive members. Understanding the current landscape has informed CSAE’s programming and marketing priorities, and continues to inform our growth strategy. We are also excited to be part of a 2024 budget coalition hosted by Imagine Canada.

Team 40

Team Committee Library Review 40

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Gen Z values. Instructional design. Classism bias. Episodes publish at 8 a.m.

Learning Management System 41

Learning Management System Education Committee System 41

Associations Now

JANUARY 20, 2016

Such a venue also could provide the board’s team with a new marketing opportunity to target organizations that have not held meetings in the city before. And, as the city develops its metro rail system and the airport connector, the stadium will be even more easily accessible to meeting and convention attendees.

Los Angeles 40

Los Angeles Metro Team System 40

Disciple Media

DECEMBER 6, 2023

This guide delves deep into the world of online community platforms, offering insights into the top alternatives to Mighty Networks in 2024. Kajabi Kajabi is renowned for its excellence in online course creation and marketing, making it a favorite among educators and digital entrepreneurs.

Course 36

Course Tools Education Content 36

Reid All About it

FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Host: Deque Systems Tue 2/20 at 12 p.m. – DEI & education. Host: Fridays@4 Speaker: Timothy E. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

FEBRUARY 3, 2023

WBT Systems explains why and how to help industry partners get the most value out of their membership. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hybrid workplace worries. Hero worship. More info/register.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. WBT Systems suggests ways to attract Gen Z to your association by helping them build lifelong learning habits and expand their network. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

.orgSource

SEPTEMBER 5, 2023

It is on how those systems will grow and change the way you operate, and more significantly, the way you think. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity. Marketing tasks—Send email newsletters, track website traffic, and manage social media campaigns.

Social Media 88

Social Media FAQ Software Technology 88

Nimble AMS

DECEMBER 16, 2021

More associations are moving to CRM platform-based AMS systems. . It might seem daunting to choose not only the platform (such as Salesforce or Microsoft CRM), but also the AMS (there are two Salesforce-based, and five Microsoft-based, AMS systems) that’s right for your organization. . Why move toward a CRM-based AMS system.

Software 109

Software Association Management System Innovation 109

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272