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Association Brain Food: 3.8.24

Reid All About it

The weekly list of free educational events and resources for the association community… 2024 association trends. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” As you might expect, AI is on the list, but they look beyond the usual discussion points.

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership.

Strategy 272
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Association Brain Food: 3.1.24

Reid All About it

Drive Engagement Using Ancient Myth, Social Media and User Generated Video The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. More info/register.

Education 256
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Association Brain Food: 2.23.24

Reid All About it

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Future of the Events Industry 2024 This fifth edition of Skift’s virtual summit focuses on uncovering what lies ahead for the meetings industry.

DC 261
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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. Looking for a new marketing strategy?

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Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? Know Before You Go: Wisdom to Set Your Organization Up for Success on Software Projects Ready to find the perfect software solution for your association in 2024? Perhaps a concept like this could serve as a low-admin alternative to chapters?

LMS 256