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Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Disruptive Advocacy. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

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Membership Hack: Micro-Advocacy

Associations Now

Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement. That led him to launch a new advocacy network, which asks members to get involved in small but effective ways. Holcomb calls it “micro-advocacy.”

How To Start a Micro-Advocacy Program in Your Association

Higher Logic

An advocacy program. With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. And that’s where micro-advocacy programs can help.

Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

Josh Earnest’s Four Tips for Advocacy in Divisive Times

Associations Now

What does your association do to engage members and nonmembers in your advocacy activities, and what strategies have been successful? The post Josh Earnest’s Four Tips for Advocacy in Divisive Times appeared first on Associations Now

Advocacy Through Emoji

Associations Now

Key Into the Message For Android users and those who haven’t upgraded to the latest version of iOS, the Ad Council is also offering a third-party keyboard as part of the campaign, which is probably the first time a smartphone keyboard has been created for an advocacy campaign.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams.

Automobile Association Rebrands to Advance Advocacy Efforts

Associations Now

The National Automobile Dealers Association just finished a branding overhaul to refocus the group on its core purpose: advocacy. The National Automobile Dealers Association recently completed an intensive rebranding effort to boost its brand recognition and advocacy efforts.

Can Advocacy Save a Board?

Associations Now

About a month back an article in Nonprofit Quarterly floated an interesting suggestion for how to respond: Step up your advocacy efforts. A focus on advocacy, Light explains, serves as a kind of test of your board member’s enthusiasm for the organization.

How to Help Advocacy Resonate With Leaders

Associations Now

It’s not always easy to sell a CEO on the importance of advocacy. But a funny thing happened during the course of the program, Adams says: Participants who came in skeptical about the advocacy portion grew more excited about it. “We

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Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.)

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Cancer Group Offers Financial Advocacy Boot Camp to Healthcare Providers

Associations Now

To help patients deal with the rising costs of cancer care, the Association of Community Cancer Centers has launched a Financial Advocacy Boot Camp for healthcare providers. In response, it developed the Financial Advocacy Boot Camp.

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3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy


What is Employee Advocacy? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. Employee advocacy can increase your brand’s reach by 10x on social media. Here are 3 tools you could consider: DrumUp – Employee Advocacy.

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Monday Buzz: Millennials and the Shift Away From Advocacy

Associations Now

An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage millennials. Hence, advocacy is changing. Overall, she sees the tide turning away from advocacy.

Physical Education Group Launches Advocacy Resources for Teachers

Associations Now

The Society of Health and Physical Educators added state advocacy toolkits to its website, which aim to help health and physical education teachers promote programs in their own schools and communities.

How Data Could Define the Future of Advocacy

Associations Now

Could advocacy become more personalized than ever? Having useful consumer information on hand is in some ways more powerful than any individual advocacy campaign. The post How Data Could Define the Future of Advocacy appeared first on Associations Now

An Association Just for Millennials? New Advocacy Group Aims High

Associations Now

” Ultimately, that funding will go toward the group’s advocacy efforts. New Advocacy Group Aims High appeared first on Associations Now The Association of Young Americans hopes to represent to Washington an entire demographic of people: those between the ages of 18 and 35.

Implementing a Newsjacking Strategy for Advocacy

Beekeeper Group

The ability to generate engaging content that will capture the attention of your advocacy audience can be a powerful differentiator between your organization and others. The post Implementing a Newsjacking Strategy for Advocacy appeared first on Beekeeper Group.

How to Harness Today’s Top Design Trends in Your Advocacy Website

Beekeeper Group

This is a perfect strategy when thinking about creating a successful advocacy campaign website. This can be great for an advocacy campaign website where you want all of your messaging to be clearly readable and your ask to be easily understood.

Why You Should Encourage Social Advocacy among B2B Employees


Offering incentives for active social media participation is also a great way to drive employee advocacy. Now that you’ve seen how beneficial employee social media advocacy can be, I bet you want to know how to get started. Guest post by Daniel Kushner, CEO of

New Game Promotes Advocacy in Manufacturing

Associations Now

In addition, AEM can push out new advocacy videos or information through the app. “In The post New Game Promotes Advocacy in Manufacturing appeared first on Associations Now

Meetings and Tradeshow Groups Announce Inaugural Advocacy Day

Associations Now

The International Association of Exhibitions and Events announced the first-ever Exhibitions Day, a June advocacy day to educate lawmakers on the value of meetings in the United States. The post Meetings and Tradeshow Groups Announce Inaugural Advocacy Day appeared first on Associations Now

Best Benefit Ever: Critical Advocacy Intel

Associations Now

Most associations engage in some form of advocacy to promote members’ interests to government. ” The association has proved its advocacy chops in the past.

Associations Should Look to the States for Advocacy Action

Associations Now

The partisan chokehold may be easing, but associations are still missing big opportunities in state-level advocacy. But could they find more success by focusing their advocacy efforts elsewhere? One such door: state-level advocacy, where grassroots work often pays big dividends.

Protected: Going International: Things to Consider for Advocacy Campaigns Abroad

Beekeeper Group

To view it please enter your password below: Password: The post Protected: Going International: Things to Consider for Advocacy Campaigns Abroad appeared first on Beekeeper Group. This content is password protected.

Report: Associations Struggle to Engage Members in Advocacy Efforts

Associations Now

Association advocacy is a year-round job, but government relations professionals say it can be tough to keep members actively involved in important day-to-day issues, according to a new report by CQ Roll Call. Like political campaigns, advocacy is now an ‘always on’ activity.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The post Association Advocacy Thrives in ‘Fake News’ Era by Jill Andreu first appeared on Features Leadership Marketing & Communications advocacy association communications fake newsJill Andreu.

Travel Groups’ App Turns Traffic Jams Into Advocacy

Associations Now

Building America’s Future, a bipartisan infrastructure-advocacy coalition cochaired by three big-name politicians—former Transportation Secretary Ray LaHood, ex-New York City Mayor Michael Bloomberg, and former Pennsylvania Gov. $ 3.68

Why is Twitter a crucial channel for trade associations and advocacy groups?


This dynamic makes the platform a prime marketing channel for trade associations and advocacy groups seeking to shape the national dialogue. Why is Twitter a crucial channel for trade associations and advocacy groups?

Making the Most of a Snowed-In Advocacy Day

Associations Now

During its annual advocacy day in DC two weeks ago, the American Osteopathic Association had to think fast to reorganize events after a snowstorm hit the city. The post Making the Most of a Snowed-In Advocacy Day appeared first on Associations Now

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Three Steps for Turning One-Time Events into Strategic Advocacy Plans

Associations Now

It’s another to maintain that enthusiasm for your association’s advocacy efforts after the excitement surrounding the event dies down. Successful advocacy efforts require enthusiastic volunteers as well as an infrastructure of local, authentic leaders able to engage volunteers and officials.

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Create a Customer-Facing Advocacy Program. While customer advocacy is better known for bringing in new customers, it can also be used to upsell current customers. Customer Communities B2B Communities Customer Advocacy

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The Community Starts Crowdsourcing for Advocacy. The NAASF community has become a headquarters for both problem-solving and advocacy efforts. Without those community interactions, franchisee members would not have a reliable platform to voice these advocacy issues.

Leading Through the New Advocacy Landscape

Associations Now

Trump presence in the Republican presidential field over the summer would likely reshape how associations do advocacy. It’s a notoriously tricky task: Earlier this year a CQ Roll Call study of member engagement in association advocacy painted a dispiriting picture.

Lobbying and Advocacy News Is Tops for Association Professionals

Association Adviser

According to our third annual Association Communication Benchmarking Study , information about lobbying and advocacy efforts is the single most important topic for association leaders these days. advocacy Association Communication Benchmarking Study association leaders lobbying

Advocacy and Membership – Two Ships Passing in the Night - Moery Company

The Moery Company

When was the last time association government relations and membership teams had a strategic discussion about the connection between advocacy and membership growth? Virtually every membership study notes that members join and stay because of advocacy. Advocacy Membership Development

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Facebook Click Bait Changes and How They Affect Your Advocacy Content

Beekeeper Group

They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost […] The post Facebook Click Bait Changes and How They Affect Your Advocacy Content appeared first on Beekeeper Group - Washington, DC, Public Affairs, Community Building.

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Association Subculture: Words Make Worlds - Part 6 - Advocacy vs.

Association Subculture

(Last August, I became deeply inspired by work coming from David Cooperrider and Lindsey N. Godwin at Case Western - Positive Organization Development: Innovation-inspired Change in an Economy and Ecology of

Advocacy Groups to FTC: Regulate Influencer Marketing on Instagram

Associations Now

But the unchartered territory of influencer marketing on social media has a number of advocacy groups asking federal regulators for some clarity. ” The post Advocacy Groups to FTC: Regulate Influencer Marketing on Instagram appeared first on Associations Now