Remove advocacy

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. Association Supply Chain Advocacy is Fueled by Actionable Research. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy.

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Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. Associations who customize their advocacy strategies will remain relevant. Answering the Call to Action: Customized Advocacy. Customized Advocacy Addresses Widespread Member Challenges & Opportunities.

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Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about.

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The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

Today, selling advocacy requires a focused and strategic approach. We’ve been successful in selling for associations with great government relations and advocacy programs – and, key to success is to make advocacy tangible and segmented. IStock/Credit:alekseykh.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Disruptive Advocacy. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Advocacy and referrals : A dedicated space for customer success provides ready-made tools, like directories, for finding advocates. Advocacy programs within your community can streamline your efforts in an organized way.

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Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.)

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6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Advocacy Should be a Top Priority for Any Entity – Here’s Why

Association Adviser

Prioritizing advocacy is often overlooked because there are so many administrative and operational issues pressing organizations and businesses on a day-to-day basis. These demands often leave little time left for organizing advocacy efforts. Advocacy activities benefit all sectors.

JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. Associations may need a new playbook, folks.

Generation Advocacy

Association Advocacy Chick

Introducing Generation Advocacy. Generation Advocacy is the name of my new business. GA, which is what I affectionately call it, is my advocacy training/PAC management/general government relations consulting service. Along with advocacy training, GA also works with political action committees as well provides direction for an association’s government relations efforts. I have a confession to make. This past June, I gave birth to my baby.

Advocacy and Governance 2.0

Association Adviser

Real-world examples of boards and advocacy working together. At the same time, we are maintaining a strong focus on our leading advocacy initiatives that protect the public interest and promote a pro-business environment in Ohio,” Wiley said. Advocacy wins.

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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now. We have clients who really love Higher Logic and were already doing advocacy activities on a more informal level who wanted to get more involved.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

An advocacy program. With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. And that’s where micro-advocacy programs can help.

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Using live video streaming for advocacy

Association Advocacy Chick

However, here are some possibilities when it comes to using this service in your advocacy efforts. According to Politico , it was possibly the first use of live video streaming for testimony by an advocacy group. Give your members a live update on your advocacy efforts or breaking news on the status of legislation you’re working on. What do you think of live video streaming for advocacy?

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Inquiry or advocacy?

Golden's Rules for Association

There are two kinds of public policy research: there is inquiry and there is advocacy. In the case of advocacy, you start with an answer and go in search of the facts that will bolster and support your position. Association AdvocacyIn the case of inquiry, you start with a question and let the facts lead you [.].


Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

When it comes to advocacy, don’t ignore Gen Y

Association Advocacy Chick

Go to virtually any association’s website and you will find advocacy listed as a membership benefit. Which of your members would rank advocacy among their top five reasons for joining your association? And yet others are interested in advocacy. Before we assume that democracy is dead, associations need to figure out a way to engage all members across generations in their advocacy efforts in order to be successful.

The Advocacy Success Story Behind Congress’ Paid Internships

Associations Now

But it’s worth noting, because it shows how grassroots advocacy success on one issue can fuel a pivot to another. The report, and some shoe-leather advocacy by Pay Our Interns, lit a fire under Congress to make some changes, drumming up bipartisan support for internship funding.

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The Community Starts Crowdsourcing for Advocacy. The NAASF community has become a headquarters for both problem-solving and advocacy efforts. Without those community interactions, franchisee members would not have a reliable platform to voice these advocacy issues.

Trade Association Advocacy and the Political Conventions

Association Navigator

Well it’s here, the two weeks every four years when the political parties hold their nominating conventions. In DC shorthand it’s referred to as “Cleveland” or “Philadelphia” as in “are you going to Cleveland?”.

Advocacy Through Emoji

Associations Now

Key Into the Message For Android users and those who haven’t upgraded to the latest version of iOS, the Ad Council is also offering a third-party keyboard as part of the campaign, which is probably the first time a smartphone keyboard has been created for an advocacy campaign.

Advocacy Do’s and Don’ts

Association Adviser

Our research shows that “lobbying/advocacy efforts” is now the single most important topic to association leaders and their members—ahead of “best practices,” “industry news” and even “careers.” Advocacy versus lobbying.

Membership Hack: Micro-Advocacy

Associations Now

Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement. That led him to launch a new advocacy network, which asks members to get involved in small but effective ways. Holcomb calls it “micro-advocacy.”

John Graham on ASAE’s 2017 Advocacy Efforts

Association Adviser

In a presentation to the media on Monday, Graham reiterated those comments and explained further what ASAE is doing in terms of advocacy initiatives at the national and state level. Advocacy Features advocacy ASAE 2017 ASAE Annual Meeting association advocacy John Graham

Advocacy: Having Their Backs

Association Adviser

Though members may not realize it until they need it, the beating heart of every association is advocacy. Advocacy advocacy Georgia Automobile Dealers Association Georgia Nurses Association GSAE Licensed Profesional Counselors Association of Georgia This story originally appeared in the winter 2014 issue of GSAE''s Connections magazine. Photo. For more about this topic, click on the headline.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The post Association Advocacy Thrives in ‘Fake News’ Era by Jill Andreu first appeared on Features Leadership Marketing & Communications advocacy association communications fake newsJill Andreu.

Can Advocacy Save a Board?

Associations Now

About a month back an article in Nonprofit Quarterly floated an interesting suggestion for how to respond: Step up your advocacy efforts. A focus on advocacy, Light explains, serves as a kind of test of your board member’s enthusiasm for the organization.

Advocacy and social media: A case study from ASHA

Association Advocacy Chick

I’m always talking about the need for associations to use social media in their advocacy efforts. Association Advocacy Chick: Describe your position with ASHA? Caroline Goncalves: I am the associate director of Federal Advocacy at ASHA.

Hidden in Plain Sight: Advocacy As a Key Driver of Member Value

Association Success

Is the full potential of communicating advocacy efforts being reached? For many associations, there is a deep, untapped driver of member value already in-house just waiting to be unleashed: their advocacy. To be sure, advocacy is nothing new for most associations. For many associations, their government relations and advocacy team is a ninja rouge ops group doing… well, whatever it is they do with government.

Open Community….from an advocacy prospective

Association Advocacy Chick

From an advocacy perspective, this is an excellent resource for government relations professionals. Association Advocacy Chick : Congrats on the book! AAC : There’s no better example of open community for government relations than with grassroots advocacy.

3 Reasons to Use Your Advocacy Efforts for Member Recruitment


In today’s political climate, capitalizing on your organization’s advocacy efforts could be a big win in terms of member recruitment. This especially holds true for young professionals : We know that having a strong cause to support is important to this group!

Lobbying and Advocacy News Is Tops for Association Professionals

Association Adviser

According to our third annual Association Communication Benchmarking Study , information about lobbying and advocacy efforts is the single most important topic for association leaders these days. advocacy Association Communication Benchmarking Study association leaders lobbying

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams.

The Case for Innovation in Advocacy

Association Advocacy Chick

If you were to play word association with advocacy , I’m sure innovation is not the word you’d come up with. Yes, traditional lobbying, grassroots advocacy, and political involvement are effective ways of moving or defeating legislation. I am not an innovator. Correction: I have been convinced that I cannot be an innovator. But why is that? Many associations insist that it ain’t broke, don’t fix it.

How Do We Bring Advocacy Into the 21st Century?

Association Success

In an age of hyper-transformation fueled by advances in technology , the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. We illustrated for them that one of the most important things we’re engaged in is advocacy for public education. The providers we chose for our new advocacy platform spoke our language. Hint: it’s about engaging people beyond your membership.

How to Build a Brand Community that Drives Great Relationships and Inspires Brand Advocacy.

Disciple Media

It’s about having people become a part of something, and it’s exactly that sense of exclusivity that fosters brand advocacy. Brand advocacy is the holy grail of marketing, and it’s born of undying loyalty.

Exploring Advocacy: How to join and persevere for a cause

Association Adviser

As we examine advocacy in associations this month, we asked our peers how they advocate for their organizations, and about the challenges and opportunities they face. Advocacy challenges range from political setbacks to juggling advocate work with life’s other responsibilities.

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Why You Should Encourage Social Advocacy among B2B Employees


Offering incentives for active social media participation is also a great way to drive employee advocacy. Now that you’ve seen how beneficial employee social media advocacy can be, I bet you want to know how to get started. Guest post by Daniel Kushner, CEO of