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Wednesday Buzz: Is Your Communications Plan Strategic?

Associations Now

Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. How do you determine if your communication strategy is working for you? Your communication strategy should include specific advocacy and fundraising goals.

Do you need help crafting a donor communications plan?

SocialFish

Are you communicating with your supporters too often—or not enough? for an all-day workshop on crafting a donor communications plan. Your organization does great work, but do your donors understand it fully? Is that channel the right one to connect with your best prospects?

Communications Planning

Plexus Consulting

Carter How many of you have been ambushed in the communications trap? For example, at a meeting of the respected Past President Committee, and esteemed member says, “This organization does a crappy job of communicating. What should I renew when this organization can’t communicate any better than that?” And you send emailed and snail mailed communications to members on a regular basis. Communications are vitally important. By Virgil R.

Keep Your Strategic Communications Plan Alive

Associations Now

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. Then draft your plan.

Just Getting Started With Communications Planning?

Wild Apricot Blog

Are you new to communications planning? Wild Apricot has developed a Getting Started With Communications Planning guide for small associations and non-profits. association management member communication Non-profit Communications

Leading People Through Change: An Essential for Success

Association Adviser

But for the board member who has a full-time job and only conducts association business a few days a year, or the staff member who is planning a logistically intensive meeting, your perspective might not be clear, might not match their experience or may not even seem relevant. You need a plan.

It’s an emergency! So now what?

Aaron Wolowiec

Crises happen, and there’s nothing you can do – except plan ahead. If something happens at your next event, do you have communication channels defined? Do you have an emergency management plan? If you decide to hold the event, make sure to have a plan for no-shows and latecomers.

Improving Your Member Communications, Part 2 of 2

Association Adviser

Creating a fully integrated communication strategy isn't daunting if you Take AIM. We drill down into how associations are integrating & measuring their member communications. The post. For more about this topic, click on the headline.

Associations Live: Crisis and Communication

Associations Live

As our largest program of the year approaches, I have been spending time working on our Emergency Operations and Communications Plan. Whenever we bring large groups of our members together for an event, we

Creative Process Tips and Tools

Wild Apricot Blog

If you are kick-starting some communications planning this summer, here are some tips and resources that might help. member communication

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Association Chat: Associations and Globalization

KiKi L'Italien's Acronym Soup

How would marketing and communication plans be affected by an association becoming global? https://flic.kr/p/4rXRZh

Risky Business: 5 Tips for Surviving a Crisis

MembersClicks

Having a basic plan ready to go can make or break the position you find your organization in while trying to mitigate a tricky situation. Here are some tips for both getting started on a crisis communications plan, and what to do in the event you have to put your plan to use. Risk management. YIKES. If you’re getting the heebie-jeebies just thinking about it, you’re not alone.

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How to Create an Association Crisis Response Plan

GrowthZone

Crisis response planning is something most organizations don’t want to think about. Numerous studies also confirm that only about half of all organizations have any kind of crisis plan in place. To begin your communication planning, start here: Build the team.

When bad news comes knocking, get in front of it fast with honesty and transparency.

SCD Group

Where''s my crisis communications plan when I need it? It makes me wonder if Schnucks has a crisis communications plan. And, it starts with a pre-determined crisis communications plan to guide you when faced with a crisis.

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2011 Nonprofit Communications Trends Report

Wild Apricot Blog

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media

How to Sunset an Educational Program

WBT Systems

After the committee makes the decision to sunset an educational program, it’s time to implement your “product exit plan.” This plan outlines the steps your association must take to discontinue the program. A critical component of the plan is communication.

5 Expert Tips to Revamp Your Event Management Strategy

Higher Logic

When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. Segment and tailor communications. Plan for sustainability with analytics.

2 More Free Non-Profit Resources

Wild Apricot Blog

Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 1. association marketing Fundraising Marketing member communication nptechNonprofit Tagline Database: A new database of 4,800+ taglines and the guide to making them work - the 2011 Nonprofit Tagline Report - is available from [link].

A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

What I’m Reading

Spark Consulting

Tips for using social media as part of your crisis communications plan from the SocialFish blog. blog roundup communication conferences cool technology innovation leadership management membership social media AMS Anna Caraveli ASAE Associations Now Harvard Business Review Innovation Excellence Joe Gerstandt SocialFish Technology Review “…after forty years of intensive effort, the work-life frontier looks grim ” (ouch). What do you believe ?

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What Makes Community?

Spark Consulting

Were you using carrier pigeons to communicate? No one created a community strategy or marketing and communications plan. You need to communicate what’s going on in the community with your audiences on an ongoing basis. ” If you have it, there’s a good chance your online community will make it, even in the absence of a manager or a strategy or a communications plan or even adequate technology.

Association Brain Food Weekly: 3.3.17

Reid All About it

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

Non-profit Communications: Which Media to Use?

Wild Apricot Blog

Earlier this week, Beth Kanter wrote about how to translate social listening into good twitter conversation that supports your objectives , riffing on David Lipscomb ’s Social Messenger Framework — one of the communications planning tools that he’s made available at RedPed21.com. One document that caught my eye in particular was Lipscomb’s Media Selection Map , designed to help you figure out which communications channels — offline and online — to choose for a particular purpose.

7 secrets of thinking like an entrepreneur

Aaron Wolowiec

Then, develop, implement and monitor a communication plan that answers the following four questions: How will we ensure different silo groups buy in to the need and benefit of this project?

Transition to CEO: Brace for Impact

Association Adviser

Before you introduce yourself to the industry at large, make sure you have a comprehensive communications plan in place for the transition. Photo by Blake Wheeler. New CEOs can set themselves up for success and create a culture where staff can thrive – all within the first 100 days.

Co-Creation: The Value is in the Process

Association Success

You’ll need a plan to design, house, and facilitate workshops that ask the right questions and move the conversation forward. You’ll need a plan for advertising to ensure the right people are in the room. Just ask your local government. No, seriously.

Planning Better Communications

Plexus Consulting

Carter How well do you, you senior staff executives and volunteer leaders communicate? Are you all on the same page with the same communications messages? Do your communications provide clarity about your organization’s values and priorities for the coming year? Have you identified key internal and external audiences for whom effective communications are important for your organization? Communications are vitally important for effective organizations.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The renewal communications need to highlight the changes and benefits of the new mode.

Christmas shut down – what does it say to your members?

Optimist Consulting

Producing a plan. Whether you are planning to shut down or stay open, you need a plan to ensure that staff are aware of what is happening. If you are planning to shut down and you haven’t done so before, you may need to ensure that your Chair/Board is ok with the decision.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. This webinar will give you a better understanding of Lean Six Sigma and how to use it in event planning. Digital Planning Priorities.

The Associations Giving Wastewater a Second Life

Associations Now

The trade group WateReuse has been trying to push general acceptance, in part by creating communication plans focused on building public relations momentum. “We These model communication plans are extremely important,” WateReuse Executive Director Melissa Meeker said in January.

Best of the Web: June 2014

Association Adviser

3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Getting Personal: Why Your Association Needs to Do It for Members. Richard Gott. XYZ University. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith. Associations Now.

Why You Should Participate in the 2017 Association Communications Benchmarking Survey

Association Adviser

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2017 Association Communications Benchmarking Report provides this type of data.

An Introduction to Social Media For Strategic Communication

SocialFish

Social media doesn’t exist in a vacuum but as part of an integrated communication campaign. The newest incarnation of his presentation defines the social space as it fits within a measurable communication plan. There are three truths to social media.

Are You Ready to Respond to Your Association’s “Brian Williams moment?”

SCD Group

Have a written crisis communications plan. As you probably know, NBC News is currently embroiled in a raging controversy over reports of Brian Williams, the anchor of its NBC Nightly News.

How to Prepare for a Chapter Restructuring

Chapter Chat

Why didn’t it go as planned? Communication, empathy, and courage. During exploratory discussions and throughout the restructuring process, you must keep the lines of communication open between National and chapter staff and leaders. Trust is based on regular, open communication.

Integrated, Automated Membership Renewal Campaign Leads to $18,000 Increase in Revenue

Informz

Once integrated, VHMA used an automated membership renewal campaign to streamline the membership renewal process and plan ahead for more successful campaigns. Historically, Shupe and her team approached the renewal communication plan month-to -month.

Best of the Web: January 2014

Association Adviser

Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge. Visit Us at These Important Industry Events. Texas Society of Association Executives Southwest Showcase. 23, 2014.

There’s an app for that

Aaron Wolowiec

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Geolocation and Near Field Communication (NFC).

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