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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

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Kick-start Your Membership Content Marketing

Wild Apricot

Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session. membership

Content Marketing is?

YourMembership Blog

content your audience wants, in the form they want it, at the time they need it, with the ease to share it. That is all. Thanks to C.C Chapman

First Step to Content Marketing for Associations

YourMembership Blog

Content Marketing is not about spin. It's about something you're probably already doing as a member organization. Now just do more of it

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? Content Marketing

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.

10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser.

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5 content marketing stats membership bodies should take note of

Optimist Consulting

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe.

Visual Content Marketing Cheat Sheet


Visual content marketing cheat sheet from Tinu Abayomi-Paul. The post Visual Content Marketing Cheat Sheet appeared first on SocialFish. Content Strategy Cool Social Tools Ok this one is awesome. Thanks Tinu Abayomi-Paul !

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. A few suggestions to get going: Spend more time on your content.

Member Engagement Through Content Marketing


In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Post content on third party sites like Slideshare.

Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. percent would build out their content development resources, and another 27.8

Nonprofit Content Marketing - What’s Holding You Back?

Wild Apricot

A new report offers insight into nonprofit content marketing. Here are some report highlights and links to additional resources. nonprofit-communications

CHASE Presentation – Content marketing for membership bodies

Optimist Consulting

You can download my presentation on how membership bodies can use content marketing here. If you would like a non-obligation chat about your content marketing needs do get in touch I was delighted to present at CHASE, the annual charities and membership organisation expo this week.

Three Ways to Expand Your Content Marketing Horizons

Associations Now

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing.

Decode Your Content Marketing


Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured

10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

4 Ways to Revitalize Your Content Marketing Program

Associations Now

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Content is a means to an end.

Daily Buzz: The Evolving World of Content Marketing

Associations Now

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products.

Do you know your content marketing basics?


This is the IAB’s primer on content marketing. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.

Visual Content Marketing Cheat Sheet


Ok this one is awesome. Thanks Tinu Abayomi-Paul

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

[MUST READ] The Future Of Content Marketing


Remember the Content Marketing Crap Deluge ? The Future of Content Marketing: 5 Beyonds from Velocity Partners. —— Content Strategy Debunking the Hype Industry Insider Potluck Here’s the followup. MUST READ.

Content Marketing: Approach Overview


Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

Are you deluged with content marketing crap?


The Content Marketing Deluge. Content Strategy From the Trenches Or let’s put it another way… Are you part of the problem or part of the solution? Think about it. from Velocity Partners.

A Deep Dive Into Effective Content Marketing

Association Adviser

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis. Keep track of industry news so that you don’t miss a chance to share past content when it becomes relevant again. Tamara Groom, Naylor Association Solutions.

Using Content Marketing To Grow Conference Attendance

Velvet Chainsaw

Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference. 01:00 – What Is Content Marketing? Tweet.

Four Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. With Gini's example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing.

7 Tips for Effective Content Marketing

Cvent Association Tips

Content marketing is a powerful tool for event planners, corporations and associations. underscore key marketing messages. Content marketing works by delivering highly valued information (content) to specific target audiences. Content Marketing Tips.

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9 ways to feature your members in your content marketing plan

Optimist Consulting

I have blogged before about content marketing for membership bodies. I feel that membership bodies are in a lucky position in that they already have an engaged audience that can be ‘used’ to create content. Do you use members in your marketing? Marketing Membership

One Equation and Five Tips for More Effective Content Marketing

Associations Now

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. It’s not a random act of content.”.

Content Marketing: It Matters For Meetings Too

Associations Now

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing.

Content Marketing Isn’t Always About Content Creation


——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

Content Marketing for Associations: Who Do You Need on Your Team?

HighRoad Solution

Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team. Association Management

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An Exciting New Approach To Content Marketing


What’s better, generalized content or content that is personalized to your unique circumstance – dumb question, right? It’s a no brainer that everyone would prefer tailored content.

The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. But technology isn’t the only issue facing many marketers.

11 Content Marketing Tools To Promote Your Blog


You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

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Wednesday Buzz: Content Marketing Advice From Google

Associations Now

A Google executive explains the best ways to use content marketing to engage members. As organizations begin to make this realization, the next step is determining how best to leverage content for your online presence.