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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. 5 : The blogs and videos provide the content for a weekly e-newsletter.

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Content Marketing is?

YourMembership Blog

content your audience wants, in the form they want it, at the time they need it, with the ease to share it. That is all. Thanks to C.C Chapman

Kick-start Your Membership Content Marketing

Wild Apricot

Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session. membership

First Step to Content Marketing for Associations

YourMembership Blog

Content Marketing is not about spin. It's about something you're probably already doing as a member organization. Now just do more of it

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. With Gini''s example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing.

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s Working without a marketing plan? Also: why a meeting’s change initiative often fails.

CHASE Presentation – Content marketing for membership bodies

Optimist Consulting

You can download my presentation on how membership bodies can use content marketing here. If you would like a non-obligation chat about your content marketing needs do get in touch I was delighted to present at CHASE, the annual charities and membership organisation expo this week.

Nonprofit Content Marketing - What’s Holding You Back?

Wild Apricot

A new report offers insight into nonprofit content marketing. Here are some report highlights and links to additional resources. nonprofit-communications

5 content marketing stats membership bodies should take note of

Optimist Consulting

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. It does include for-profit organisations, but I still think the findings are a good indication of trends in content marketing. Content Marketing Marketing

10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

Video 70

Member Engagement Through Content Marketing

GrowthZone

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. If you have compelling content online that is indexed with appropriate keywords, you increase the likelihood that they will find your content when searching for information. Post content on third party sites like Slideshare.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019. A few suggestions to get going: Spend more time on your content.

Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. Content marketing is an increasingly important tool for many associations, but it’s easy to get caught up in the motions without actually hitting your true goals for all that effort. percent would build out their content development resources, and another 27.8

Three Ways to Expand Your Content Marketing Horizons

Associations Now

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing. While it’s been around a while, content marketing remains increasingly important for organizations looking to move the needle with prospective audiences.

Four Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. With Gini's example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

A Deep Dive Into Effective Content Marketing

Association Adviser

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis. Keep track of industry news so that you don’t miss a chance to share past content when it becomes relevant again. Tamara Groom, Naylor Association Solutions.

4 Ways to Revitalize Your Content Marketing Program

Associations Now

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski. The whole reason you’re publishing your content is because eventually you want someone to take an action,” Grzybowski said.

Content Marketing: Approach Overview

Slice-Works

Content Marketing Stats and Trends Here are some interesting [.]. Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Blogging communication content content marketing approach content marketing goals content marketing statistics content marketing strategy content marketing trends marketing statistics marketing strategies marketing trends messaging Social Networking Strategy Technology

Daily Buzz: The Evolving World of Content Marketing

Associations Now

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. Instead, brands have embraced content marketing, a multibillion-dollar growth industry that helps organizations succeed in a fragmented media landscape. They cross-promote their content, and get news sites to write stories.

Using Content Marketing To Grow Conference Attendance

Velvet Chainsaw

Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference. 01:00 – What Is Content Marketing? 02:07 – How To Use Content Marketing To Grow Conference Attendance. 03:39 – Tips For Creating Content For Your Conference Marketing. 06:59 – For More Information On Content Marketing.

9 ways to feature your members in your content marketing plan

Optimist Consulting

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. I feel that membership bodies are in a lucky position in that they already have an engaged audience that can be ‘used’ to create content.

One Equation and Five Tips for More Effective Content Marketing

Associations Now

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. When it comes to content marketing, quality really is better than quantity, content marketing pro Ann Handley said during the opening general session at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. “We’re

Content Marketing: It Matters For Meetings Too

Associations Now

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Beebe says that the first thing to remember is that content marketing goes far beyond the scope of traditional advertising. It’s content that informs.

Events As The New Black In Content Marketing

Velvet Chainsaw

Using Events As Content Marketing. Possible Event Content Marketing Business Goals. What type of goals might your clients have when considering a face to face event as a content marketing strategy? 5 Keys Of Event Content Marketing. Here are the five keys your event needs for an effective and success content marketing strategy. These pillars have been identified by Joe Pulizzi of the Content Marketing Institute.

Content Marketing for Associations: Who Do You Need on Your Team?

HighRoad Solution

Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team. Association Management

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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works. Meanwhile, use of marketing automation software (42 percent) and digital asset management platforms (26 percent) is growing.

Psychographics: 4 Pointers for Content Marketing

Slice-Works

If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. In marketing terms, psychographics are a collection of data regarding the behavior of a group of people, such as what they care about, how they spend their time and what their opinions are. Psychographics are not a simple thing to generate, but they are essential to an effective marketing campaign. © Thinkstock Photos.

What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. Organizations that are just making noise may lose their audiences forever and those who don’t create content at all will be mostly forgotten.

SCD Group: Content Marketing World Conference Provides.

SCD Group

Content Marketing World Conference Provides Valuable Info for Associations. The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. Here are the rough (meaning

Wednesday Buzz: Content Marketing Advice From Google

Associations Now

A Google executive explains the best ways to use content marketing to engage members. As organizations begin to make this realization, the next step is determining how best to leverage content for your online presence. Speaking at The Content Council’s Spring Conference, Seth Barron, the head of creative business partnerships for Google/YouTube ZOO, highlighted how best to engage readers in the world of digital marketing.

3 Reasons Why Content Marketing Doesn't Work for Associations

Mizz Information

On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference--it was fun (as far as public speaking gigs go) and great to see so many association friends. I didn’t see Joe Pulizzi speak about content marketing, but Associations No w wrote about his presentation, and that he pointed out that associations are, for the most part, doing it wrong when it comes to content marketing.

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. Here’s the Pharrell parody “Tacky,” arguably the best of the bunch: Something I’ve mentioned to a bunch of people about what he did is that it was content marketing—and a very elaborate form of it. This is how we need to think about our social marketing efforts.

Content marketing research report – 5 findings membership bodies should take note of

Optimist Consulting

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Whilst the research is completed by for-profit marketing professionals the report offers some interesting insights for membership body marketeers: 1) 42% have a content marketing strategy. 2) 46% find it a challenge to produce enough content.

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Help Wanted: Skills and Qualities Needed – Association Hustle Podcast Episode 267 (10m 21s)

Moery Company

” I’m also very aware that there is more content being produced just to keep up because of the unbelievable amount of information that’s being made available for everybody. Marketers are ruining the platform. Marketers are ruining the platform.

Content Marketing: What Is It?

Slice-Works

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. With all these marketing buzz words, one can easily become confused. Apologies if I missed a few ) What’s the difference? Is there a difference? Interestingly, [.].

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International.