“It’s About Delight”
Spark Consulting
MARCH 27, 2024
Seth Godin recently had a sort of silly story about a recent experience at Whole Foods. Which is all well and good. But one thing particularly struck me: “It’s not about charging less. It’s about delight.” I want to emphasize that. It’s about delight. Stop and think about that for a minute. I think we don’t focus enough on the concept of creating delight when we’re creating member experiences.
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