Association Leaders Increasingly Using LinkedIn for Engagement, Not Just Contact Management

It’s no surprise that seven out of eight (87 percent) association leaders are using LinkedIn these days—about the same level of adoption that we saw at this time a year ago. And while keeping up with professional contacts remains the most advanced use of the popular professional networking tool, we detected a substantial increase in the number of association users who are using LinkedIn to follow industry-specific discussion groups (25 percent in 2013 vs. 16 percent in 2012).

As with 2012, about 13 percent are using LinkedIn to generate sales or member leads and an additional 13 percent—that’s about one in eight—are managing or moderating LinkedIn discussion groups for their organizations.

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