How do you write an email newsletter that generates engagement, gets subscribers excited again about the value you deliver and improves retention?

Unfortunately, most subscription businesses default to “me, me, me” speak in their attempts at email newsletters. They write about their products and what they deliver. All when they SHOULD be writing about their subscribers.

It’s a challenge many subscription businesses face, how do you communicate with your subscribers in a way that doesn’t prompt them to cancel their subscription.

This episode of Be Unleavable Subscription Growth gives you a simple four-part member email newsletter designed to increase retention by inspiring belief through proof, highlighting a membership transformation opportunity, a value-added benefit, and a key feature of your subscription. All focused on improving subscriber retention.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.