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Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program?

What’s Next for Business Development?

Moery Company

Associations are about to enter either a crisis or an opportunity mode in terms of business development over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your recruitment activity.

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Preparing for the Days, Weeks, and Months Ahead

Moery Company

I’ve got a very direct message for you today: it’s time to get tough. Things aren’t coming back like they were. This is a test. What grade will your association get?

Member-Centric Engagement Has Never Been More Critical

Spark Consulting

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How to Host a Virtual Member Appreciation Week in 5 Simple Steps

Wild Apricot

How do you say thank you to your members? If the answer is "we don't", it might be time to consider hosting a member appreciation week

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The Top 5 Challenges Education Directors Face – Webinar Recap

Blue Sky eLearn

Recently, Dan Streeter, Blue Sky’s very own Vice President of Learning Strategy and Development, sat down and talked about the five challenges education directors face. You can watch the full on-demand webinar here and view our high – level recap below! .

What Lies on the Other Side?

Spark Consulting

Shortly after the coronavirus pandemic stay at home edicts began coming down, a colleague posted a question to LinkedIn: What’s your vision for when we come out of this?

Peer-to-Peer Fundraising: A Guide For Nonprofits

Wild Apricot

If you were told to raise $5,000 by the end of the month, could you do it? Here are the seven key strategies that will help make your next peer-to-peer fundraising campaign a success

10 Attendee Complaints About Virtual Conferences—and How to Resolve Them

WBT Systems

10 Attendee Complaints About Virtual Conferences—and How to Resolve Them. Read more about 10 Attendee Complaints About Virtual Conferences—and How to Resolve Them

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An Association Sales Crisis – Association Hustle Podcast Episode 233

Moery Company

We’re getting ready to see an association sales crisis like we’ve never seen before. For those associations that adapt and get into it will be the ones that survive. It’s not too late.

How do you price a virtual event?

Association Success

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events.

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On the Mark: Associations Are Winners


“You are only a success at the moment you perform the successful act. Then you have to go do it again.” - Phil Jackson. I came across this quote while watching “The Last Dance” with my two sons recently. The quote came from the former Chicago Bulls head coach after winning their second title.

Gym Management Software: 10 Options to Carry You Through Social Distancing

Wild Apricot

Gym management software can help eliminate and streamline administrative tasks from your workload to save you time and money. Here are 4 examples of gym websites to get you pumped, and 10 additional software providers

Post-Pandemic Recovery for Associations


A compilation of strategic ideas to help organizations move forward. Over the past six weeks and after thousands of one-on-one conversations with chambers and associations, the GrowthZone team has learned a lot.

REGISTER TODAY: Preparing Your Association for the 2020 Elections

Moery Company

Is your association ready for the 2020 fall elections? The 2020 elections may not have received the usual amount of attention this spring due to the COVID19 pandemic. However, regardless of what’s going on or whether our country is ready, the fall elections are still happening.

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Death of a Road Warrior


A gift from my father. When I graduated from high school, my father bought me a suitcase. He was excited about it, I could tell. He told me about how he’d received one when he graduated from high school and how much it had meant to him. I was less excited. I’d wanted cash.

The Benefits of Hosting a Virtual Conference at Your Association


It’s no secret that in this day and age, everything’s going digital. Social distancing aside, advances in technology have been making it easier for meetings, events, communication — you name it — to be much more easily conducted online for years now.

3 ways to increase virtual engagement

Association Success

It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate.

Webinar Q&A: Growing NDR in Times of Crisis & Beyond

Association Adviser

It’s no secret that the COVID-19 pandemic and its economic impacts are hitting all industries and professions.

(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)

Moery Company

Many of you are entering into the part of the year when you renew your members and this time around the renewal process may be a lot different than before. On average, our association clients experience 90% of their members renewing on an annual basis.

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Can we avoid cutting corners with COVID-19?


We want to put out the fire. A mysterious deadly virus that wreaks havoc on people’s lives, already responsible for killing over 320k people globally, is destroying our economy. Supply chains are disrupted. Families are hurting. Jobs are disappearing.

3 Phrases That Matter When "Selling" Your Organization's Membership


Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your association or chamber’s membership?

How to foster community in a time of crisis

Association Success

Community is at the heart of our human needs. We thrive off connection, and a community fills these needs. With the coronavirus displacing many communities and forcing people to remove themselves from social situations, how do we nurture community and connection remotely?

Member Research is Important. So How Should We Do It?

Association Adviser

To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. Heres' how. The post Member Research is Important. So How Should We Do It? appeared first on Association Adviser.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I’ve been in this association business for almost 30 years and I’ve heard a lot of conversations about membership sales. And let me tell, you, I’ve heard it all! “We’re just a nonprofit, we don’t really like selling that much.”

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Pull the veil back on HighRoad's Plus Connector Integration

HighRoad Solution

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers.

Don’t let legacy association management software be your legacy

Nimble AMS

How will the technology decisions you make today affect your association’s future? Make sure your association doesn’t pay the price for outdated software.

Is your D&O ready for new risks brought by COVID-19?

Association Success

Editor’s note: This blog post originally ran on Volunteer leaders play a key role in many nonprofit associations.

ASAE Urges Senate Passage of COVID-19 Relief for Revenue-Challenged Associations


May 18, 2020. FOR IMMEDIATE RELEASE. ASAE Urges Senate Passage of COVID-19 Relief for Revenue-Challenged Associations. WASHINGTON— ASAE is appreciative of congressional action in the U.S.

Association Dump Trucks Habitually Bury Members

Smooth The Path

Imagine that you decide to join an association today. You fill out the application and press “JOIN.” ” Nearly immediately, you hear the familiar email ding, click into the email app, and find a message from the association. Eager to learn more, you click the email open.

What Two Years of Technology Assessments Reveal About Association IT


Mike Guerrieri and Dan Lautman present "What Two Years of Technology Assessments Reveal About Association IT," an informative webinar that identifies the five top areas for improvement in the technology domains of data, digital, infrastructure, and management.

Challenging Assumptions About Growth

Idea Architects

Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years.

How do you price a virtual event?

Association Success

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events.

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