Remove engagement

Aaron Wolowiec

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Join the #whatisengagement conversation

Aaron Wolowiec

Engagement. But with the ambiguity surrounding what engagement really is, it’s challenging to develop and deploy strategies we’re confident will grow the participation, reach and value of our education programs. We know we want it. In most cases, we know we need it.

Trending Sources

5 Cool Things Associations Are Doing at Meetings and Events

Aaron Wolowiec

With member feedback in mind and a desire to create a more engaging learning experience, the National Association of Secondary School Principals made a fundamental shift in how knowledge was acquired and delivered at the NASSP Ignite 2013 Conference.

Economically engaging

Aaron Wolowiec

And that’s affecting nearly all industries and associations, according to a new Association Laboratory whitepaper released last month, which discusses the future of association engagement. Simply defined, engagement is the relationship between a person or a business and an association.

Listen: Don’t just hear

Aaron Wolowiec

Consider adding World Café’s and other discussion formats that will engage participants and encourage two-way exchange of ideas. Jennifer Grau, president, Grau Interpersonal Communication.

Cut through communication clutter

Aaron Wolowiec

To build better content and greater engagement, you must start by asking what they want and why. Gather member feedback, deliver great content, monitor results, and watch engagement levels rise.” As a writer and professional communicator, nothing (O.K.,

Survey says: Most of us are lifelong learners

Aaron Wolowiec

Of those who responded to the survey, 63 percent of working adults have taken a course or engaged in professional development throughout the last year to improve job skills, mostly for career advancement. On the last day of school, I told my kids I wished I were still a student.

Survey says: Most of us are lifelong learners

Aaron Wolowiec

Of those who responded to the survey, 63 percent of working adults have taken a course or engaged in professional development throughout the last year to improve job skills, mostly for career advancement. On the last day of school, I told my kids I wished I were still a student.

10 Networking Apps For Event Attendees

Aaron Wolowiec

In addition to a total integration with LinkedIn , Facebook and Twitter , this networking platform allows you to engage in one-on-one messaging with other event attendees in order to help you make the most out of your event networking experience. Daniel Mendelson, Bizzabo.

4 Event Metrics You Should Be Calculating

Aaron Wolowiec

During your event you were probably busy live tweeting to keep your attendees engaged. This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog.

Cost 77

Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged. On Friday, we’ll celebrate Mother Nature’s finest creations.

Community management is about strategy

Aaron Wolowiec

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. In other words, communities must define value to their organization and to their community to foster engagement.

The great proposal debate: Why consultants eschew RFPs

Aaron Wolowiec

That may be because I still offer free initial consultations, but repeat consultations, without an engagement, are a different matter. One negotiating tactic might be to offer a discount or credit should the exploratory meeting result in an engagement of sufficient size and scope to warrant such consideration. The call comes in. A prospective client needs you – immediately! – to help with an urgent project. They’re unclear how to resolve the issue, but they believe you can help.

No more masses for association marketers

Aaron Wolowiec

More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.

No more learning silos

Aaron Wolowiec

HR must evolve to apply new paradigms toward talent attraction, mine for unrealized capability, build rapid development tactics, implement highly effective engagement strategies and unveil succession pathways with far more innovation than they have demonstrated to date.

Class 44

Why ‘giving back’ isn’t what you need from volunteers

Aaron Wolowiec

Lack of engagement, or lack of the kind of engagement you need to get important work done. But both parts of it are necessary, and when they’re in sync, an association can get an engaged group of people doing important things.

Association membership is on the rise

Aaron Wolowiec

Now, the economy is slowly on an uptick, so association leaders believe lack of engagement with members is the reason for stagnant or decreasing membership renewals. To improve member engagement, 65 percent of associations have made changes to their websites.

Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged. On Friday, we’ll celebrate Mother Nature’s finest creations.

Volunteer management: I gotta feeling

Aaron Wolowiec

Leveraging just some of these course corrections while there’s still time could have a profound impact not just on your volunteer numbers, but on engagement and membership, as well.

A new face, a new format and all things ORGPRO

Aaron Wolowiec

Henry Center for Executive Development , will share with us the projects she’s working on as chair of the ORGPRO Community Engagement Committee. Finally, we want to engage with you even more in the coming months. Kristen Parker Digital Communications Manager.

Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

Technology truths for meetings and events

Aaron Wolowiec

Will speakers engage with participants in real time – or afterward – via social media? I’ve admitted it before, and I’ll do it again: I’m a social media and technology addict. So when I’m choosing conferences to attend, I look for technology use. Is there a hashtag?

Engage volunteers, take a page from the magazine

Aaron Wolowiec

The real takeaway here is that associations could (and should) take a page from the magazine when it comes to volunteer engagement. Tell us: How do you engage volunteers? “Busy.”. I suspect this is the four-letter word you last used in response to the question, “How are you?”

No more masses for association marketers

Aaron Wolowiec

More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.

Celebrating two years

Aaron Wolowiec

Aaron engages 100 percent and quickly connects with what is important to our members and students. Two years ago, Aaron Wolowiec had a vision. Strategic planning. Instructional design. Meeting management. They were all in his wheelhouse. But it was time for something new. And so, on Dec.

Team 64

Call for Presentations: Dead or Alive?

Aaron Wolowiec

And by “quality” I mean different, leading-edge, innovative and engaging presentations. With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar.

Happy employees, big dollars

Aaron Wolowiec

It wasn’t much, but at the end of the day, we felt appreciated and engaged in the success of the association. The morale of the story: Engaged employees work harder and smarter. The Gallup report found that managers are almost solely responsible for building employee engagement.

How do association marketers fight email fatigue?

Aaron Wolowiec

And while all this is important, the single most important engagement factor is relevancy, Informz said. Engagement rates decrease as mailing size increases.

For Better or Worse: Business Relationships Built to Last

Aaron Wolowiec

Following a client engagement late last year that ended with kick-ass deliverables but a sour aftertaste in my mouth, I began reflecting on what I could have done better or differently to ensure post-engagement bliss. Throughout the engagement, circle back to project management.

Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. You might also find images of colorful workplaces and nontraditional desks. Maybe even a collaborative thinking space.

Building community with a click

Aaron Wolowiec

Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. Encourage app users to sync apps with their social media profiles to maximize engagement.

On target and in the money

Aaron Wolowiec

Not necessarily, according to Jeff Hurt , executive vice president, education and engagement, for Velvet Chainsaw Consulting. They’re also the most engaged in your messaging and marketing efforts. Now that you’ve settled into 2014 (maybe? sort of?),

Social butterflies may learn the most

Aaron Wolowiec

And some associations fear their staff isn’t skilled enough to successfully engage in social learning.

Class 43

6 Simple Ways to Turbocharge Learning and Retention at Meetings

Aaron Wolowiec

This month’s guest blog post is by Jenny Stanfield , lead event producer for Engagement Unlimited. Jenny Stanfield, lead event producer, Engagement Unlimited. Breaking out of the talking-head mode for your educational sessions is the best way to guarantee participant engagement.

Associations play an important role in higher education

Aaron Wolowiec

Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. When I graduated college 16 years ago, times were different.

Internship Intel

Aaron Wolowiec

Essentially, associations can engage a team of talent scouts who will steer some of the best students to consider the organization. To find interns, PCI advertises on local university websites and uses social media to engage.

What’s the state of association marketing?

Aaron Wolowiec

My two cents: There’s no point in engaging in marketing if efforts are fruitless, right? As many of you probably know by now, I’m a public relations fanatic.

What will 2016 bring for associations?

Aaron Wolowiec

As the association industry continues to evolve, community engagement and networking among industry leaders will be key to success, which could include sharing of resources. Let’s say your staff completes a certification program or engages in e-learning. It’s a new year.

Motown magic continues to attract business

Aaron Wolowiec

In recent years, ASAE has engaged more than 1,000 attendees in community service projects in host cities. Detroit’s Cobo Center.

The Connection Factor

Aaron Wolowiec

Looking for ways to better utilize their AMS to engage members? Elsbeth Russell, senior editor, Naylor, LLC.