Blue Sky eLearn

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Thoughts from a Think Tank: The Work We Do

Blue Sky eLearn

The Work We Do is our second topic from the Think Tank event I recently moderated for the Association Executives of North Carolina’s Young Professionals group, FUEL. This portion of the conversation revolved around how our world continuously changes during this pandemic, seemingly cementing our future work post-pandemic. The questions dove into ways we can make changes now to help accommodate our “new normal.”.

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What I’ve Learned after 10 Years at Blue Sky eLearn

Blue Sky eLearn

Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn!

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Thoughts from a Think Tank: The Shifting Work Culture

Blue Sky eLearn

I recently moderated a Think Tank event for the Association Executives of North Carolina Young Professionals group, FUEL. This event brought association executives and their partner organizations together to discuss the problems they see facing the world and innovate new solutions to fix them. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program. Just think about the difference between the expectations of a one-time donor and those of a longtime member.

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Planning a Virtual Day of Service for Your Organization

Blue Sky eLearn

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. Just as you hold virtual meetings, webinars, or conferences, your organization can also host a successful virtual day of service to safely and efficiently give back to the community. .

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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! However, it’s likely that your more traditional engagements are on pause.