Higher Logic

Put Members First: Become More Member-Centric In 2021

Higher Logic

The post Put Members First: Become More Member-Centric In 2021 appeared first on Higher Logic. How you approach your members moving forward will impact your association’s future outlook. Aim to be the Slack or Amazon or Netflix of associations in 2021 by taking a member-centric approach.

Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute!

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Online Community Engagement is Essential: COVID-19 Makes That Clear

Higher Logic

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19.

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report.

The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

Get Started with Automated Email Campaigns: The Nuts & Bolts

Higher Logic

The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.

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8 Irresistible Member Benefits for Associations to Offer in 2021

Higher Logic

The post 8 Irresistible Member Benefits for Associations to Offer in 2021 appeared first on Higher Logic.

Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew

Higher Logic

The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership.

10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

Improving Your Membership Renewal Letters: 6 Tips for Success

Higher Logic

The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. Plus, get ways to create engagement year-round.

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eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

Creating an Automated Welcome Email Campaign for New Members

Higher Logic

The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).

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5 Effective Tips To Keep Your Email Subscribers Engaged

Higher Logic

The post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic. Effective email communication is the key to keeping your email subscribers engaged and invested. Try out these 5 tips to re-engage your list.

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Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

The post Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management appeared first on Higher Logic. Find out why G2 named Higher Logic an Online Community Management Software leader for the 6th quarter in a row.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Amp Up Your 2021 Virtual Events with an Online Community

Higher Logic

The post Amp Up Your 2021 Virtual Events with an Online Community appeared first on Higher Logic. If a virtual event is on your roadmap for next year, make your event stand out from the crowd with an engaging event community.

How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement

Higher Logic

The post How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement appeared first on Higher Logic. Learn how using Higher Logic’s community management services has helped three associations revamp their strategies and grow community engagement levels.

Meet Q&A: A New Way to Support Your Community Members

Higher Logic

The post Meet Q&A: A New Way to Support Your Community Members appeared first on Higher Logic. Higher Logic’s Community Q&A gives you a whole new way to collect, maintain, and measure community questions and answers.

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Why Every B2B Company Needs to Build a Branded Customer Community

Higher Logic

The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic. Don’t miss out on the wide-ranging benefits a branded online customer community could have on your entire organization and customer experience.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Here’s How Community Helps Your Customer Advocacy Program Take Off

Higher Logic

The post Here’s How Community Helps Your Customer Advocacy Program Take Off appeared first on Higher Logic. An online community can energize your customer advocacy program – here are three reasons why.

7 Best Practices for Online Community Moderation

Higher Logic

The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic. Community moderation is a skill, first and foremost. Take these seven steps to effectively moderate your community. The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic.

Secrets for Creating a Re-Engagement Email Campaign that Works

Higher Logic

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

The Community Manager’s Guide to Understanding Community Analytics

Higher Logic

The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. If you want to grow your online community, develop a strategic approach to tracking your community’s analytics.

20 Online Community Examples That Will Inspire You

Higher Logic

The post 20 Online Community Examples That Will Inspire You appeared first on Higher Logic. Does community feel like an abstract concept? Dig into these 20 online community examples to understand different use cases and benefits of building a branded community. The post 20 Online Community Examples That Will Inspire You appeared first on Higher Logic. Uncategorized Community Strategy Customer Stories

The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

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Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. External communities elevate the customer experience. Internal communities reveal untapped potential.

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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions. To counter this, try adding an unexpected element: community engagement.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. I noticed the initial uptick begin in March (shortly after the announcement of many COVID-19 stay-at-home orders). These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. I’ve been involved in community management for around 13 years. When I started, I didn’t even know it was a profession, and I was flying solo. I think a lot of us started that way in the early years.

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10 Ways to Learn with Higher Logic

Higher Logic

Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. Education is the foundation of success. But the thing about knowledge is: You have to want it. According to research : “ Lifelong learning is the ‘ongoing, voluntary, and self-motivated’ pursuit of knowledge for either personal or professional reasons.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives.