Higher Logic

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different.

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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks.

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How We Know the 90-9-1 Rule for Online Community Engagement is Officially Outdated

Higher Logic

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. I noticed the initial uptick begin in March (shortly after the announcement of many COVID-19 stay-at-home orders).

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. I’ve been involved in community management for around 13 years.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy.

All Together: How Our Employee Community Keeps Us Connected During COVID-19

Higher Logic

Pictured above: Some members of our Higher Logic PRIDE community host their first virtual happy hour. When Higher Logic decided to go temporarily full-remote on March 11, I think a lot of us thought we’d probably be back in the office in a couple weeks.

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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

Business-to-business software as a service (SaaS) companies are rushing to dedicate resources and specific teams to improve the customer experience (CX). In fact, 80% of customer success teams have grown in the last year ( Totango ).

eBook 197

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession?

How To 259

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.].

7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.”. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world?

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively.

eBook 156

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Higher Logic Joins Team Rubicon to Tackle Community Disaster Response in Houston

Higher Logic

HIGHER LOGIC CARES: Through our 2019 Charity Program, we sent a group of nine staff volunteers to Houston, Texas, in May 2019 to assist Team Rubicon in disaster response efforts. This story is about their personal experiences on-site and what it’s like to participate.

Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. This announcement got me thinking about my time at Jive Software and my transition to Higher Logic.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs.

Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever.

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10 Ways to Learn with Higher Logic

Higher Logic

Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. Education is the foundation of success. But the thing about knowledge is: You have to want it. According to research : “ Lifelong learning is the ‘ongoing, voluntary, and self-motivated’ pursuit of knowledge for either personal or professional reasons.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention.

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Why a Customer Community Should be Central to Your Customer Experience

Higher Logic

If you’re trying to improve the customer experience, start by looking at whether your digital customer experience is disjointed. As a SaaS provider or B2B company, “digital” might be the only way a customer interacts with you.

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The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective.

Own Your Voice: Celebrating International Women’s Day at Higher Logic

Higher Logic

Pictured from left to right: (Top) Laura, Bettina, Sana, Jess (Bottom) Lila, Jenna, Allison, Gina, Veronique. Higher Logic’s Women in Technology (WiT) Community kicked off 2020 by launching the theme of "Own It."

11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle.