Higher Logic

Lessons Learned on How to Create Forever Members

Higher Logic

The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps.

How To 261

How the Association of Change Management Professionals Launched a New Online Community

Higher Logic

The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Engage Members with the Perfect Automated Drip Campaign

Higher Logic

The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy.

10 Ways to Make Your Members Happy to Get Your Emails

Higher Logic

The post 10 Ways to Make Your Members Happy to Get Your Emails appeared first on Higher Logic. Want to send emails that will resonate with your audience? Follow these tips to optimize your emails, from newsletters to automated campaigns, for best results.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

ISO 27001 Certification: Spot the Real Thing

Higher Logic

The post ISO 27001 Certification: Spot the Real Thing appeared first on Higher Logic. In SaaS, ISO 27001 certification (International Organization for Standardization) is paramount. Here at Higher Logic, security measures are a component of our day-to-day tasks and span everything we do.

Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski

Higher Logic

The post Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski appeared first on Higher Logic. The TL;DL: We’re sharing highlights from our podcast conversation with Vivian Swertinski about how to personalize your association’s communications.

Why Your Association Needs Automated Drip Campaigns Now More Than Ever

Higher Logic

The post Why Your Association Needs Automated Drip Campaigns Now More Than Ever appeared first on Higher Logic. Showing each member you know them by sending the right information at the right time is key to retention. But how do you do that to scale?

Level Up Your Association’s Email Marketing with Marketing Automation

Higher Logic

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?

How to Find Out What Your Members Want from Your Association

Higher Logic

The post How to Find Out What Your Members Want from Your Association appeared first on Higher Logic. Successfully giving your members what they want isn’t about luck. It’s about paying attention over time, and sometimes coming right out and asking them what they want.

How To 263

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Why I Keep Coming Back to Super Forum

Higher Logic

The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic. Will we see you at Super Forum 2021? Find out why these repeat attendees keep coming back every year. The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic. Uncategorized Customer Stories HL News

284
284

Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers

Higher Logic

The post Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers appeared first on Higher Logic.

How American Medical Group Association is Innovating to Meet Member Expectations

Higher Logic

The post How American Medical Group Association is Innovating to Meet Member Expectations appeared first on Higher Logic. Joe DeLisle, Director of Council Relations at AMGA, walks us through how he made changes to keep members happy and engaged in their online community.

Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association

Higher Logic

The post Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association appeared first on Higher Logic. Thinking through how your association can bounce back from the effects of the pandemic? Make sure innovation is part of your mindset.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

2022 Calls for Sound Community Management Strategy

Higher Logic

The post 2022 Calls for Sound Community Management Strategy appeared first on Higher Logic. We saw unprecedented societal changes from the pandemic on business and daily life over the past 18 months.

Continuity in the time of the Great Resignation

Higher Logic

The post Continuity in the time of the Great Resignation appeared first on Higher Logic. A record 4.4 million employees quit their jobs in September 2021, a sign that The Great Resignation has no intention of slowing down.

Marketing Movers & Shakers: Meet Braden Hon

Higher Logic

The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing.

Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

7 Tips for Making the Move from Listserv to Online Community

Higher Logic

The post 7 Tips for Making the Move from Listserv to Online Community appeared first on Higher Logic. Ready to make the move? Here are 7 tips to help you successfully transition your association and members from a listserv to an online community.

Tips 156

10 Ways to Make Your Members Happy to Get Your Emails

Higher Logic

The post 10 Ways to Make Your Members Happy to Get Your Emails appeared first on Higher Logic. Want to send emails that will resonate with your audience? Follow these tips to optimize your emails, from newsletters to automated campaigns, for best results.

More Non-Dues Revenue Please: Using RSS to Populate Newsletters

Higher Logic

The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. Newsletters are a staple for most associations. Members expect newsletters that are targeted to their interests, no matter how varied the audience you serve.

Meet the Super Forum 2021 Award Winners!

Higher Logic

The post Meet the Super Forum 2021 Award Winners! appeared first on Higher Logic. These award winners are doing amazing things to engage their members, customers, and audiences. See what they’re up to and how you can learn from them. The post Meet the Super Forum 2021 Award Winners!

249
249

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. .

8 Tech Survival Tools Every Association Marketer Needs

Higher Logic

The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic. Find out which tech tools association marketers like you are using to work more efficiently and creatively. The post 8 Tech Survival Tools Every Association Marketer Needs appeared first on Higher Logic.

Tools 249

How to Get the Most Out of the 2022 ASAE MM&C Conference

Higher Logic

The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic. Find out how to make the out of your time at ASAE MMCC (plus, tips on how to ask to go)! The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic.

Tips 170

Easily Explore Resources with Higher Logic’s Redesigned Community Library

Higher Logic

The post Easily Explore Resources with Higher Logic’s Redesigned Community Library appeared first on Higher Logic. Our library has a new look and feel, making it easier than ever for your online community members to explore resources.

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

Inbox ROI: 5 Examples of Successful Email Campaigns

Higher Logic

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns.

Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

The post Integrate for Success: 3 Sweet Results of AMS Integrations appeared first on Higher Logic. Why integrate? If your association management software (AMS) can talk to the engagement tools in your tech stack, you can power a much more personalized experience for your members.

The Definitive Guide to Online Community Management

Higher Logic

The post The Definitive Guide to Online Community Management appeared first on Higher Logic. Want to learn more about online community management or what it takes to be a good community manager? Find out here (and get 7 steps to building your strategy).

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

Meet the New Higher Logic Community Mobile App

Higher Logic

The post Meet the New Higher Logic Community Mobile App appeared first on Higher Logic. Connected Community, the new mobile app for Higher Logic Community, gives your community members an easy way to participate, no matter where they are.

237
237

How to Craft Your Winning Member Engagement Strategy

Higher Logic

The post How to Craft Your Winning Member Engagement Strategy appeared first on Higher Logic.

Marketing Movers & Shakers: Meet Amanda Dollman

Higher Logic

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. Meet Amanda Dollman, and learn how she grew member upgrade requests by over 150%.

What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.