Higher Logic

Improve Your Trade Association’s Member Personas with 3 Data Sources

Higher Logic

The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales.

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Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

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Your Toolkit for Becoming a More Data-Driven Association

Higher Logic

The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen.

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7 Reasons Online Member Communities Become Associations’ #1 Benefit

Higher Logic

The post 7 Reasons Online Member Communities Become Associations’ #1 Benefit appeared first on Higher Logic. With an online member community, your association can recreate the best parts of being a member online. Find out 7 reasons you need a member community.

Does Your Company Need Help Solving These 4 Common eLearning Challenges?

If you want to know how to get ahead of the game and avoid the common mishaps in selling your eLearning courses, you’ve come to the right place! Lambda Solutions has identified the most common and costly challenges faced by eLearning providers today.

Why & How Every Single One of Your Employees Should be Talking to Customers

Higher Logic

The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved.

Marketers, It’s Time to Rethink Email Engagement Metrics

Higher Logic

The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions. Read about them and see how you can keep track of your email engagement.

Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned

Higher Logic

The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic. We planned our annual conference as a virtual event last year for the first time ever. Here are our most helpful lessons learned to apply to your event.

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We’re Saying Goodbye to One-Size-Fits-All Community Solutions

Higher Logic

The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic. Meet our three new customer community products, purpose-built for your company’s unique needs. The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic.

Meet the 2021 Engagement Experts

Higher Logic

The post Meet the 2021 Engagement Experts appeared first on Higher Logic. Higher Logic is recognizing these influential leaders for their exciting work in engagement. Meet the 2021 Engagement Experts. The post Meet the 2021 Engagement Experts appeared first on Higher Logic.

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Deliver Effective Online Education and Events Your Members Will Love

This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.

27 Inspiring Examples of Brands With a Soul

Higher Logic

The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic. Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way.

Put Members First: Become More Member-Centric In 2021

Higher Logic

The post Put Members First: Become More Member-Centric In 2021 appeared first on Higher Logic. How you approach your members moving forward will impact your association’s future outlook. Aim to be the Slack or Amazon or Netflix of associations in 2021 by taking a member-centric approach.

13 Tips to Send Emails Your Association Members Will Open

Higher Logic

The post 13 Tips to Send Emails Your Association Members Will Open appeared first on Higher Logic. Improve your association’s email open rate and boost member engagement, building a stronger personalized communications strategy along the way.

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16 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings? The secret lies in telling a great story, which is the foundation of great.

The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic.

Looking for Customer Engagement Software? Here Are 7 Examples to Consider

Higher Logic

The post Looking for Customer Engagement Software? Here Are 7 Examples to Consider appeared first on Higher Logic. We rounded up 7 of the best examples of customer engagement software that help you connect with your customers in meaningful ways. The post Looking for Customer Engagement Software?

Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute!

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Drive More Traffic to Your Online Community with These 4 Tips

Higher Logic

The post Drive More Traffic to Your Online Community with These 4 Tips appeared first on Higher Logic. Tried-and-true tips for building an acquisition strategy for your open online community. The post Drive More Traffic to Your Online Community with These 4 Tips appeared first on Higher Logic.

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eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

How an Ancient Japanese Art Can Transform Your Association’s Tech Stack

Higher Logic

The post How an Ancient Japanese Art Can Transform Your Association’s Tech Stack appeared first on Higher Logic. Learn what an ancient Japanese art can teach you about integrating your association’s tech stack.

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Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels

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The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community

Higher Logic

The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic. Find out how to use your online community to engage your SaaS partners – while getting valuable content you can use to increase customer engagement.

Cheers to Our Super Forum 2020 Award-Winning Customers!

Higher Logic

The post Cheers to Our Super Forum 2020 Award-Winning Customers! appeared first on Higher Logic. Every year at Super Forum, we award customers who excelled at member & customer engagement. 2020’s challenges make their successes even more impressive.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

7 Do’s and Don’ts of Online Community Moderation

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The post 7 Do’s and Don’ts of Online Community Moderation appeared first on Higher Logic. Moderating your online community is a big part of online community building – and with these best practices to guide your planning and preparation, you can master the skill.

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report.

Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew

Higher Logic

The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership.

Amp Up Your 2021 Virtual Events with an Online Community

Higher Logic

The post Amp Up Your 2021 Virtual Events with an Online Community appeared first on Higher Logic. If a virtual event is on your roadmap for next year, make your event stand out from the crowd with an engaging event community.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Associations were Challenged by COVID-19. Here’s how 4 Associations Adapted with Online Communities.

Higher Logic

The post Associations were Challenged by COVID-19. Here’s how 4 Associations Adapted with Online Communities. appeared first on Higher Logic. See how four associations used their online member communities successfully in 2020. Spoiler alert – they’re all different.

Email Deliverability Risks & Best Practices: Avoid the Danger Zones

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The post Email Deliverability Risks & Best Practices: Avoid the Danger Zones appeared first on Higher Logic. Dive into key email deliverability risks and best practices like authentication, permission, engagement, reputation, and consistency to improve your delivery rate.

10 Examples of Beautiful Email Designs for Associations

Higher Logic

The post 10 Examples of Beautiful Email Designs for Associations appeared first on Higher Logic. Get inspired by these engaging email designs for associations, with insights on each from our email designers.

Online Community Engagement is Essential: COVID-19 Makes That Clear

Higher Logic

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

The 3 Pillars of Online Community Engagement

Higher Logic

The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. Do you have those pillars in place?

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

The post Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management appeared first on Higher Logic. Find out why G2 named Higher Logic an Online Community Management Software leader for the 6th quarter in a row.

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Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.