Higher Logic

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

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14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials?

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology.

239

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report.

152

4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

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How to Create Engaging Online Discussions: 7 Tips for Community Managers

Higher Logic

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy.

165

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.

159

Empower Your People and Improve Your Bottom Line Using Online Community

Higher Logic

Helping employees succeed and produce value for your organization is a universal objective for businesses, regardless of location, size or vertical.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level.

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Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*.

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Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Higher Logic

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement.

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4 Professional Services that Save Associations Time and Money

Higher Logic

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources.

198

Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Higher Logic

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

206

4 Customer Retention Metrics You Can Find in Your Online Community

Higher Logic

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

218

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down.

206

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed.

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3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer?

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals.

130

How Can Your Online Community Go Viral?

Higher Logic

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?".

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3 Ways Community Managers Can Combat Occupational Burnout

Higher Logic

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

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How to Enable Subject Matter Experts to Contribute in Your Online Community

Higher Logic

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

220

3 Customer-Focused Benefits of an Online Community

Higher Logic

Listening to your customers can be both the easiest and most challenging thing s to do at the same time. While happy customers don’t always sing your praises, those with complaints tend to voice them loud and clear. We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail.

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Are Your Teams Cooperating or Collaborating?

Higher Logic

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams.

170

Stop Playing Defense with Your Online Community ROI

Higher Logic

When it comes to online communities, the best offense is not a good defense. Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well).

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5 Ways to Boost Fundraising with Online Community [Infographic]

Higher Logic

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. Donors also expect more from their experience with nonprofits – they want to be engaged, and they want communication from you.

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Who Should Own Your Online Community?

Higher Logic

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities.

152

5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business.

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2018 Forrester CXNYC Forum Recap: How Communities Add Value to the Customer Experience

Higher Logic

Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask?

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely.

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different.

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What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Higher Logic

Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests.

169

Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

223

[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

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