In this video, I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.
AI proves invaluable in crisis management, providing real-time alerts to emerging issues, ensuring timely and effective responses. Additionally, identifying key influencers and leveraging predictive analytics can refine outreach and strategic planning, ensuring efforts resonate deeply with our audience. As we navigate the evolving landscape of association communications, integrating AI into our toolkit is not just an advantage – it’s becoming a necessity.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd