Potomac Core

Members Hire Strategic Solutions

Potomac Core

Breaking news. Executives and Professionals seek strategic solutions from their Associations. Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results.

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Podcasts: Why Members Hire Associations

Potomac Core

Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes.

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Members Hire Constant Transformation

Potomac Core

Late Breaking News. Members Hire Constant Transformation. As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused.

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Members Hire Industry Advocacy and Promotion

Potomac Core

Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations.

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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about.

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own.

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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships.

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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.

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3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners.

3 Association Growth Strategies

Potomac Core

Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about.

Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.

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Breakthrough Associations

Potomac Core

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing. The constant stream of information reminds association executives just how complex the world has become for your members.

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members.

Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S.

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The Vital Association

Potomac Core

In an evolving and complex world , is it possible for associations to become vital to the industries they serve?

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Just Another Association

Potomac Core

Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association.

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The Recession Ready Association

Potomac Core

It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association.

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Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty.

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4 Association Disruption Strategies

Potomac Core

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers.

3 Association Radical Transformation Strategies

Potomac Core

Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. According to a recent CNBC post “earnings are expected to be down by some 4 percent year over year, that is an 8-percent reduction from previous estimates.” How does this or any financial news connect to Association member engagement?

The Future State of Associations

Potomac Core

In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.”

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Association Loyalty or Engagement Strategy?

Potomac Core

In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly.

Improving Association Retention Performance

Potomac Core

Improving Association Retention Performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members.

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Data Driven Engagement

Potomac Core

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging.

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Association Bored Meetings

Potomac Core

Association Bored Meetings. Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings?

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Association Relevance Despite Market Turbulence

Potomac Core

In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market.

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Driverless Associations

Potomac Core

Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S.

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Post Brexit Associations

Potomac Core

. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance.

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Funding Industry Innovation

Potomac Core

Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations.

Positive Association Disruption

Potomac Core

Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.”

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Regulatory Activity Reshaping Associations

Potomac Core

Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.”

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Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.

Here is What We Do for You

Potomac Core

. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015.

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Association Outside In Innovation

Potomac Core

With so much new technology available, should associations develop an innovation strategy? Not necessarily. Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes.

Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention?