YourMembership Blog

Make your association the kind of place a techie wants to work

YourMembership Blog

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work.

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers.

6 Tips for Effective Board Meetings in 2020

YourMembership Blog

Simple yet effective tips to help you hold efficient board meetings now and into the coming year. Do you sometimes feel like you’re living in a world of meeting overload? I know I do. And it’s safe to say that your board members feel the same way.

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Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

Three Ways to Grow your Association’s Career Center

YourMembership Blog

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how.

Recession-proof your association with a member management system

YourMembership Blog

While the economy may be strong, being ready to weather an economic downturn is still smart business for small associations. Are you prepared? With the economy going strong, you might not think about preparing for an unexpected event like a recession. But now is the ideal time to take steps to protect your small association’s. The post Recession-proof your association with a member management system appeared first on YourMembership.

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4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

YourMembership Blog

You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated. The post Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. Membership & Marketin

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Digital Evolution and Learning: Make it personal 

YourMembership Blog

We have all had the experience where we have Googled a product only to be hounded by targeted ads for weeks and months to come. This type of product pushing can give targeted communication a bad rap as it can feel creepy and even intrusive. But when done right personalizing content can be extremely helpful. The post Digital Evolution and Learning: Make it personal appeared first on YourMembership.

Serve your members better with a preference center

YourMembership Blog

Here are four quick tips for getting your association started with a preference center How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect great online experiences like those from Amazon and Netflix. These days, your association. The post Serve your members better with a preference center appeared first on YourMembership.

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Attract and engage members with a modern website design

YourMembership Blog

Is your association’s website doing all it can to recruit new members and deliver a great online experience? No matter how small your organization may be, it may be time for a new site design. Your association works hard to recruit, engage, and retain members. But with a small staff, it can be easy to. The post Attract and engage members with a modern website design appeared first on YourMembership. Membership & Marketing Mobile Member Engagement Mobile Design

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

The Hunt for Your Perfect LMS is Over

YourMembership Blog

Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership. Online Learning Professional Development Learning Management System New Technolog

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5 things that may be holding your association back from its mission?

YourMembership Blog

Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Non-dues Revenue

4 Ways to Becoming the Best Continuing Education Resource in Your Industry

YourMembership Blog

How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.

6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member. They provide. The post 6 tips to keep new members engaged with your association appeared first on YourMembership.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Are small associations investing in the right member benefits?

YourMembership Blog

Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits? appeared first on YourMembership.

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Tips to Skyrocket Your Association’s Job Board Revenue

YourMembership Blog

At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue

Using Micro-Moments for Member Engagement 

YourMembership Blog

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach. The post Using Micro-Moments for Member Engagement appeared first on YourMembership.

Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

Website design checklist to attract and engage association members

YourMembership Blog

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

8 ways to deliver an unbeatable learning experience for your members

YourMembership Blog

How integrations with your membership software can improve your associations member experience Connecting your learning management system with your association’s other membership software provides a continuing education experience that offers value to members through their entire careers. Here’s how. As your members move through their careers, their needs and expectations change. In addition to using.

4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. You may also think about the member journey. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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10 ways to use your career center and learning program to support the member journey  

YourMembership Blog

10 ways to use your career center and professional learning program to support the member journey. Supporting your members’ career journey is vitally important to delivering a great overall member experience. These strategies will help. Your members’ needs and expectations evolve as they move through their careers and their membership with your organization. Supporting your members’ career journey is.

Coming soon: A behind the scenes look at small staff associations

YourMembership Blog

What are small-staff associations thinking about their organization and their membership these days? Are they preparing for and handling growth? What are their top priorities?

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2 types of cyberattacks your nonprofit or association can avoid.

YourMembership Blog

Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world. Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks.

Let Your Members Determine Email Frequency

YourMembership Blog

Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.

Code of ethics: Why are they important? 

YourMembership Blog

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number. The post Code of ethics: Why are they important? appeared first on YourMembership.

4 signs your association has outgrown spreadsheets for managing member data

YourMembership Blog

Is your association still using spreadsheets to manage member data? It’s fairly common for smaller associations to start out using spreadsheets to track new memberships, member renewal dates, event sign-ups, etc. But spreadsheets can only take you so far. As your organization grows and evolves, you need member management tools that can keep up. The post 4 signs your association has outgrown spreadsheets for managing member data appeared first on YourMembership.

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Re-energize your career center.

YourMembership Blog

Reach more job seekers with the power of social networking. Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants.

What’s love got to do with learning?

YourMembership Blog

Everything when connecting with memorable learning experiences. Leading learning is loving learning.

4 reasons to be thankful for association members.

YourMembership Blog

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff.

Six tips for a successful membership drive

YourMembership Blog

Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise that increasing membership is a top goal for many associations. Community Brands survey of small-staff associations. The post Six tips for a successful membership drive appeared first on YourMembership. Membership & Marketing

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3 tips in convincing your board it’s time for a new website

YourMembership Blog

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member Engagement

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Bring your career center back to life with a career event.

YourMembership Blog

When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.