YourMembership Blog

4 tips for member engagement using an online community

YourMembership Blog

Despite recent health concerns and cancelled events, your association still needs to engage members with each other and with your organization. It’s time to employ virtual alternatives to in-person events.

4 communication tips for small-staff associations during a health crisis 

YourMembership Blog

While you hoped that you would never have to experience a crisis impacting your association, here you are. Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication.

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6 ways a microsite can help your small association drive big results

YourMembership Blog

Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value.

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3 ways to attract more young members to your association

YourMembership Blog

It’s always important to recruit new members for your association. After all, a steady stream of new members helps grow your organization and backfill the members who leave due to job/career change, retirement, etc.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event Management

How to convince your board it’s time for a new career center

YourMembership Blog

You know it’s time for a new online career center. A well-executed career center built on modern technology provides ongoing member value and can be a powerful tool for generating non-dues revenue for your organization.

How to Utilize a Career Center for Your Member Needs

YourMembership Blog

Your online career center is a valuable benefit for your members. It’s the go-to destination for members seeking career development opportunities. It connects them with top jobs and employers within your industry. It helps you support members through all stages of their careers.

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5 things your small association will love about YourMembership AMS

YourMembership Blog

It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth.

Does your association value job boards as much as your members do?

YourMembership Blog

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area.

4 steps to take to bring back your lapsed members

YourMembership Blog

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

How to boost your association’s revenue with YM Careers

YourMembership Blog

?You might already know the importance of an online career center for providing member value. According to the Community Brands Member Engagement and Loyalty Study, job opportunities are tied for the number one reason people join a professional membership organization.

Association check-up: 3 questions to consider in the new year

YourMembership Blog

There’s nothing like a new year for a fresh start. It’s the perfect time to take stock and think about ways to renew and refresh how your association goes about its business. Here are three questions to ask yourself: 1. What could we do to boost non-dues revenue?

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event Management

How YM Careers helps associations support the Member Journey

YourMembership Blog

Your members look to your association for job opportunities and career advancement. The right career center solution can help you support your members through each stage of their careers. Job opportunities and career advancement are among the top reasons members join associations.

Revisit your association’s benefits to improve member engagement and loyalty

YourMembership Blog

Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them.

5 best practices to improve your association’s email marketing

YourMembership Blog

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing

Four tips to start personalization for small staff associations

YourMembership Blog

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience.

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How to Take Advantage of the Continuing Education Slow Season

YourMembership Blog

Here are some ways to make the most out of your slow season: Segment your learners: According to Community Brands 2019 Digital Evolution Study 76 percent of members are interested in receiving personalized continuing education recommendations related to their interest or needs.

Make your association the kind of place a techie wants to work

YourMembership Blog

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work.

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers.

6 Tips for Effective Board Meetings in 2020

YourMembership Blog

Simple yet effective tips to help you hold efficient board meetings now and into the coming year. Do you sometimes feel like you’re living in a world of meeting overload? I know I do. And it’s safe to say that your board members feel the same way.

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Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement.

2020: The Year of Variety and Personalization for Your Learners

YourMembership Blog

Start off the new year with implementing a personalized learning program, complete with a variety of educational opportunities for your members. Contrary to popular belief: One size does not always fit all. At some point, people want variety – they crave it.

How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? Recent research shows that members primarily join associations for career growth opportunities.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

Make your association a part of your members’ social habits

YourMembership Blog

Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. They include. The post Make your association a part of your members’ social habits appeared first on YourMembership.

Protect your members’ data with multi-factor authentication

YourMembership Blog

How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital Evolution Study indicates that 71 percent of members of professional associations say they worry. The post Protect your members’ data with multi-factor authentication appeared first on YourMembership.

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities. Are you.

Membership management health check: How does your association measure up?

YourMembership Blog

As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking time to assess your program’s vital signs and ensure your membership management program is. The post Membership management health check: How does your association measure up? appeared first on YourMembership.

Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect.

Don’t let your small association suffer death by spreadsheets

YourMembership Blog

Managing member data with spreadsheets might have worked when your association was just getting started. But now it will only slow you down. Here are five reasons to move on to a better member management solution. When your small association is getting started, spreadsheets might seem like the easiest way to manage member data. The post Don’t let your small association suffer death by spreadsheets appeared first on YourMembership. Membership & Marketing

5 Key Benefits that make having a Career Center Worthwhile

YourMembership Blog

With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue.

Best practices for auto-renewal to increase renewal rates

YourMembership Blog

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

Take your association’s career center to the next level using social media

YourMembership Blog

Job opportunities are among the most important benefits to your members. Here’s how to give your job board a boost using social media.

5 email reminders your association should be sending

YourMembership Blog

Even your members need reminders every now and then. Here are five communications you should be sending them. If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. You might use sticky notes. Maybe you have online calendar reminders. You may have. The post 5 email reminders your association should be sending appeared first on YourMembership.

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