YourMembership Blog

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

Bring your career center back to life with a career event.

YourMembership Blog

When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.

How to use technology to support your members’ career journey

YourMembership Blog

Your members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey. When you think about your members’ experience with your association, you likely think about acquisition, onboarding, engagement, and renewal. But when thinking. The post How to use technology to support your members’ career journey appeared first on YourMembership.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. You may also think about the member journey. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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Let Your Members Determine Email Frequency

YourMembership Blog

Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.

6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member. They provide. The post 6 tips to keep new members engaged with your association appeared first on YourMembership.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Coming soon: A behind the scenes look at small staff associations

YourMembership Blog

What are small-staff associations thinking about their organization and their membership these days? Are they preparing for and handling growth? What are their top priorities?

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Six tips for a successful membership drive

YourMembership Blog

Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise that increasing membership is a top goal for many associations. Community Brands survey of small-staff associations. The post Six tips for a successful membership drive appeared first on YourMembership. Membership & Marketing

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Xperience 2019 Registration Is Now Open!

YourMembership Blog

Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities. Last year, The post Xperience 2019 Registration Is Now Open!

4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

Website design checklist to attract and engage association members

YourMembership Blog

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

Be a helping hand for your members through their career journey

YourMembership Blog

Separate career goals and separate learning goals are great to have. But, by combining the two sets of goals, members can really start to make their dreams a reality. Chocolate and peanut butter. Strawberry and banana. Burger and fries. These pairings just fit. Each is great as a standalone item, but by putting them together, The post Be a helping hand for your members through their career journey appeared first on YourMembership.

Small associations have big opportunities: benchmark report

YourMembership Blog

In a recent benchmark study, Community Brands set out to discover what’s going on behind the scenes at associations with small staffs (10 or fewer). What are their top priorities? Are they expecting growth? How are they preparing for the future? It turns out that associations with small staffs have opportunities to boost their use. The post Small associations have big opportunities: benchmark report appeared first on YourMembership. Industry News & Trends Membership & Marketing

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Code of ethics: Why are they important? 

YourMembership Blog

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number. The post Code of ethics: Why are they important? appeared first on YourMembership.

2 types of cyberattacks your nonprofit or association can avoid.

YourMembership Blog

Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world. Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks.

3 tips in convincing your board it’s time for a new website

YourMembership Blog

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member Engagement

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Connecting Learning Courses with Job Opportunities

YourMembership Blog

As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Last year, we sought out to determine how important continuing education and career advancement are to driving. The post Connecting Learning Courses with Job Opportunities appeared first on YourMembership.

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New research for associations: Member value driven by offering career advancement opportunities

YourMembership Blog

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally. Seeking support in career growth and advancement will only.

4 signs your association has outgrown spreadsheets for managing member data

YourMembership Blog

Is your association still using spreadsheets to manage member data? It’s fairly common for smaller associations to start out using spreadsheets to track new memberships, member renewal dates, event sign-ups, etc. But spreadsheets can only take you so far. As your organization grows and evolves, you need member management tools that can keep up. The post 4 signs your association has outgrown spreadsheets for managing member data appeared first on YourMembership.

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3 Tips for a Successful National Volunteer Week

YourMembership Blog

National Volunteer Week is an opportunity to celebrate volunteers and the impact they have on your organization. Whether raising money for a scholarship fund, helping plan and facilitate conferences, or serving on the board of directors, making an impact comes in all forms. As a former volunteer director, I absolutely love national volunteer week. Although. The post 3 Tips for a Successful National Volunteer Week appeared first on YourMembership. Membership & Marketing

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How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership.

Automate your association’s processes to increase efficiency and improve member acquisition and retention

YourMembership Blog

When you work on member acquisition and retention plans for your association, do you think about improving your staff’s efficiency? Consider this: If you simplify and streamline your association’s day-to-day operations, it frees valuable staff time so they can focus more on attracting new members and creating a great member experience.

6 tips to boost your association membership through events.

YourMembership Blog

Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close? The post 6 tips to boost your association membership through events. appeared first on YourMembership.

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Use your association job board to drive membership and increase revenue

YourMembership Blog

We all know that job opportunities rank as one of the top benefits an association can offer its members. In fact, with a growing Millennial workforce, the importance of offering opportunities for career growth and advancement will only increase. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership.

How to deliver the right in-person learning experience online.

YourMembership Blog

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Trailing slightly behind is online learning and webinars, with online taking the number two spot for Millennial learners. Considering today’s learner consumption habits, how can you offer your members the learning. The post How to deliver the right in-person learning experience online. appeared first on YourMembership.

4 reasons to be thankful for association members.

YourMembership Blog

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff.

Re-energize your career center.

YourMembership Blog

Reach more job seekers with the power of social networking. Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants.

What’s love got to do with learning?

YourMembership Blog

Everything when connecting with memorable learning experiences. Leading learning is loving learning.

5 security tips for your nonprofit accepting online payments.

YourMembership Blog

Over the years, the Internet has provided great opportunities for nonprofits to increase brand awareness, recruit new members and raise funds for the causes they support. While this brings many advantages, there are also many challenges when it comes to making online payments for such things as dues or donations. Members want to be sure. The post 5 security tips for your nonprofit accepting online payments. appeared first on YourMembership. Technology Member Retention Tech Trends Industry Trend

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3 Tips for Effective Board Meetings in 2019

YourMembership Blog

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership. Membership & Marketing New Technology

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Member Connectedness and Loyalty: Recap from ASAE Annual

YourMembership Blog

At the Community Brands (and YourMembership) booth at ASAE’s Annual Meeting and Exposition this year, attendees participated in an interactive activity wall to capture what they want their members to experience. The reoccurring themes we saw were: Connected experiences Engagement and networking opportunities Professional success Seamless online experiences Value The theme that really stood out for me was “connected experiences.”

Sneak peek: Benchmark report on small-staff associations

YourMembership Blog

Associations with small staffs face big challenges. They must attract and engage new members and plan for their organization’s future. But what are their top priorities? Are they expecting growth? How are they preparing for the future? Community Brands set out to answer these and other questions in a recent survey of small staff (10. The post Sneak peek: Benchmark report on small-staff associations appeared first on YourMembership.

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Association member retention: hard lesson learned.

YourMembership Blog

The day we lost a member, we gained perspective. As a previous association membership manager, one of my biggest challenges was dealing with member retention. As you can imagine, it was always a hard pill to swallow when we lost a member.

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association. The post Social engagement for a great member experience appeared first on YourMembership.

Why a cloud-based AMS can be perfect for smaller associations

YourMembership Blog

Some AMS providers offer on-premises hosting, which means you would have to host machines, servers and databases on site. This approach requires dedicated onsite staff members to update and maintain software and hardware – not always the best approach for smaller associations. A cloud-based AMS is a great option for smaller associations because efficiency multiplies. The post Why a cloud-based AMS can be perfect for smaller associations appeared first on YourMembership.

Must-have functionality for your next association management software

YourMembership Blog

Your association may be small, but when it comes to selecting new association management software (AMS), you’re about to make a big investment – not just a financial one, but also an investment in the future of your association. To ensure your investment in your new AMS will enable your staff to best serve your. The post Must-have functionality for your next association management software appeared first on YourMembership. Membership & Marketing Tech Trends

Your online community checklist to easy member engagement

YourMembership Blog

Is there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.” There are many different types of checklists – chores, vacations, dating. Then, there’s our work checklists. You probably have. The post Your online community checklist to easy member engagement appeared first on YourMembership.