YourMembership Blog

Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect.

5 Key Benefits that make having a Career Center Worthwhile

YourMembership Blog

With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue.

Does your association value job boards as much as your members do?

YourMembership Blog

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area.

Make your association the kind of place a techie wants to work

YourMembership Blog

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers.

Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement.

Develop A Great Continuing Ed Content For Your Members

YourMembership Blog

Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership.

Take your association’s career center to the next level using social media

YourMembership Blog

Job opportunities are among the most important benefits to your members. Here’s how to give your job board a boost using social media.

Revisit your association’s benefits to improve member engagement and loyalty

YourMembership Blog

Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them.

Don’t let tech be a barrier to your association’s virtual event success

YourMembership Blog

Investing in a learning management system to support online educational events may seem intimidating, but it doesn’t have to be. Here’s a helpful checklist of key capabilities to look for that will help you deliver a top-notch learning experience for your members. Studies from Community Brands suggest that members of professional associations prefer to learn. The post Don’t let tech be a barrier to your association’s virtual event success appeared first on YourMembership.

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

How will your association join in on Make a Difference Day?

YourMembership Blog

Is Make a Difference Day on your association’s radar? It should be! It’s a day when people across the U.S. volunteer or provide some kind of service for their community or those in need. This unofficial holiday is celebrated the fourth Saturday of October (this year it’s October 26). Not sure what your association can. The post How will your association join in on Make a Difference Day? appeared first on YourMembership. Industry News & Trends Event Management

Three Ways to Grow your Association’s Career Center

YourMembership Blog

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how.

Need more chapter volunteers?

YourMembership Blog

Need more chapter volunteers? Is your answer yes to the question? Even chapters with all their volunteer seats filled are often still looking for volunteers. We’ve talked with twelve chapters from twelve different associations about how they are filling their volunteer needs. Here are five tips we learned! (1) 1) Have a team whose job is. The post Need more chapter volunteers? appeared first on YourMembership. Membership & Marketing Volunteer Member Engagement

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Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

YourMembership Blog

You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated. The post Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

Recession-proof your association with a member management system

YourMembership Blog

While the economy may be strong, being ready to weather an economic downturn is still smart business for small associations. Are you prepared? With the economy going strong, you might not think about preparing for an unexpected event like a recession. But now is the ideal time to take steps to protect your small association’s. The post Recession-proof your association with a member management system appeared first on YourMembership.

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How will your association observe National Philanthropy Day?

YourMembership Blog

On November 15, we celebrate the act of charitable giving. Here are some ideas to help your small association recognize this important day. Have you thought about what your association will do to observe National Philanthropy Day? It’s a day when people across the U.S. and Canada recognize the great contribution philanthropy makes to our. The post How will your association observe National Philanthropy Day? appeared first on YourMembership.

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

Membership management health check: How does your association measure up?

YourMembership Blog

As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking time to assess your program’s vital signs and ensure your membership management program is. The post Membership management health check: How does your association measure up? appeared first on YourMembership.

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities. Are you.

Attract and engage members with a modern website design

YourMembership Blog

Is your association’s website doing all it can to recruit new members and deliver a great online experience? No matter how small your organization may be, it may be time for a new site design. Your association works hard to recruit, engage, and retain members. But with a small staff, it can be easy to. The post Attract and engage members with a modern website design appeared first on YourMembership. Membership & Marketing Mobile Member Engagement Mobile Design

Protect your members’ data with multi-factor authentication

YourMembership Blog

How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital Evolution Study indicates that 71 percent of members of professional associations say they worry. The post Protect your members’ data with multi-factor authentication appeared first on YourMembership.

3 reasons it’s time to take your association’s career center to the next level

YourMembership Blog

If you aren’t tapping into the full potential of your career center, your association is missing out. Now’s the time to take action. Here’s why. Your association’s career center can be a great source of non-dues revenue, a valuable member benefit, and a critial component to a great overall member experience. And if you aren’t. The post 3 reasons it’s time to take your association’s career center to the next level appeared first on YourMembership. Membership & Marketing

The Hunt for Your Perfect LMS is Over

YourMembership Blog

Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership. Online Learning Professional Development Learning Management System New Technolog

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Don’t let your small association suffer death by spreadsheets

YourMembership Blog

Managing member data with spreadsheets might have worked when your association was just getting started. But now it will only slow you down. Here are five reasons to move on to a better member management solution. When your small association is getting started, spreadsheets might seem like the easiest way to manage member data. The post Don’t let your small association suffer death by spreadsheets appeared first on YourMembership. Membership & Marketing

5 things that may be holding your association back from its mission?

YourMembership Blog

Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Non-dues Revenue

6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member. They provide. The post 6 tips to keep new members engaged with your association appeared first on YourMembership.

Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. Membership & Marketin

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Digital Evolution and Learning: Make it personal 

YourMembership Blog

We have all had the experience where we have Googled a product only to be hounded by targeted ads for weeks and months to come. This type of product pushing can give targeted communication a bad rap as it can feel creepy and even intrusive. But when done right personalizing content can be extremely helpful. The post Digital Evolution and Learning: Make it personal appeared first on YourMembership.

Serve your members better with a preference center

YourMembership Blog

Here are four quick tips for getting your association started with a preference center How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect great online experiences like those from Amazon and Netflix. These days, your association. The post Serve your members better with a preference center appeared first on YourMembership.

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

4 Ways to Becoming the Best Continuing Education Resource in Your Industry

YourMembership Blog

How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.

Using Micro-Moments for Member Engagement 

YourMembership Blog

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach. The post Using Micro-Moments for Member Engagement appeared first on YourMembership.

Website design checklist to attract and engage association members

YourMembership Blog

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

2 types of cyberattacks your nonprofit or association can avoid.

YourMembership Blog

Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world. Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks.