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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 In North America, the average email is opened by 19 percent of recipients, compared with 26.9 percent in South America.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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Monthly Membership Makes Joining “As Easy As Possible”

Associations Now

In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Take a moment to visit the homepage of the Air Conditioning Contractors of America and find the cost to join. Since then, about 40 percent of new members have chosen the monthly auto-renewal plan. … OK, did you do it?

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Thanks also go to our technical partner and expert, FairControl ( www.faircontrol.com ) – specialists in research, measurement, surveying and analysis of all types of marketing and communications activities that help render a brand more effective and directly accessible. Does Member Value Translate the Same Globally?

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Association Brain Food Weekly: 4.3.20

Reid All About it

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Find yours on the Feeding America website. Host: eLearning Learning Newsletter. Basic Categorical Variable Analysis and Pivot Tables for Beginners. Experiment. More info/register. Tue 4/7 at 2 p.m.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. Lately I have tried something new that I want to share with you in this issue of the newsletter. It’s true!

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

This report contains data primarily from North America, India, the Middle East and Southeast Asia. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The virus, which has spread worldwide, has now shuttered the gates of all eleven Disney theme parks across North America, Europe and Asia. Spoiler alert: everywhere.”.