Want to Make a Bigger Impact With Email? Send Less Often
Associations Now
SEPTEMBER 3, 2019
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 In North America, the average email is opened by 19 percent of recipients, compared with 26.9 percent in South America.
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