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Association pros are improving themselves: Find out how in the Friday 5

Association Success

Starting with what associations can learn from the Romance Writers of America’s response to allegations of racism, and ending with a podcast on essentialism, this week’s Friday 5 is all about how to become a better professional. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter.

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Ideas for Reframing Your Community’s Awesome Content

Higher Logic

You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. Here are a few possibilities: Newsletters. Not sure where to start? Blog posts (top tips, AMA wrap-ups). Infographics.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. For example, discounts on meetings or membership in exchange for an article or an appearance.) My YouTube examples don’t quite fit this lofty definition. And, don’t rely on information that’s several years old.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Tips for cover letters. Rookie resume mistakes. AARP uses content marketing to connect to a different generation. Network-building.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? Think of the subject line as the headline to the article – and don’t be afraid to make it creative! Think of it the same way you would as headline writing for articles. But, what if they do? Is it relevant?

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Are You Retaining and Engaging Retiree Members?

Associations Now

She’s looking for simple benefits, things like reduced membership dues, continued access to the online community (maybe even a forum dedicated to retirees), magazine or newsletter publications, and the ability to retain an earned credential. Nowicki isn’t afraid to end a membership if an association ignores her. I volunteered.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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