Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
JULY 18, 2019
Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Although certifications are part of HFMA’s all-access membership, your association could choose to provide free education, but charge for credentialing applications, exams, and renewals, and/or digital badges. Are they using your online learning platform?