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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget. It’s only a matter of time before LinkedIn Learning comes knocking in your market.