Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
JULY 18, 2019
Industry partnerships with vendors can bring new knowledge leadership to your association with a small set of carefully thought-through and custom-designed products to fulfil your members’ needs…” [emphasis added]. In return, the company has opportunities to put their thought leadership and brand in front of your audience. Corporate partners could also help subsidize special programs, for example, scholarships for leadership development programs or credentialing programs.