Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
JULY 18, 2019
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget. Are they using your online learning platform?