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Association Brain Food Weekly: 1.15.21

Reid All About it

They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning. Troy Pfeffer, Partnerships Director, Howspace North America.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

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