GrowthZone recently released the 2022 Chamber Survey results. The survey covers association association membership management, including renewal and retention numbers, values and policies – current initiatives and new programs, revenue, and more. The report also includes words of wisdom and lessons learned from 2021.
The report also highlights what your chamber peers shared about:
– Operating budgets
– Value propositions
– Innovation/new services
– Reinstatement strategies
Common lessons learned revolved around empathy, resilience, and the need for flexibility. One respondent shared, “The value of being ‘seen’ in the community has become even more important as we move out of the pandemic.” Another said, “We need to not rely heavily on association events and provide members with additional programming and opportunities to increase revenue streams.”
The survey report names the top 10 biggest non-dues revenue sources including events, sponsorship, contract services as the top 3.
Conducted in the fourth quarter of 2021, the survey was sent by email and received responses from over 500 chamber professionals across North America.
To see all of the trends, download your copy of the report.
In its 8th year, the Chamber Industry Survey Results Report has proven to be a popular resource year after year.
Also, be sure to check out our association on-demand presentation re-capping the survey results with industry expert, Frank Kenny.
GrowthZone Association Management Software has helped over 3,800 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations.
