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How Associations Can Get Media Traction with Press Releases

Associations Now

Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Keep it short and pointed. Press release titles should be relatively short,” Kane said.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Association Brain Food Weekly: 3.13.20

Reid All About it

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Chip Massey, Crisis Communication Expert.

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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

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