Influence Across America

Spark Consulting

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Without a doubt, THE most important step in any membership recruitment campaign is determining your existing reputation.

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Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA.

Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA.

Association membership is on the rise

Aaron Wolowiec

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Also in the report, associations indicated communicating membership value is the No.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program?

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs.

Members Hire Constant Transformation

Potomac Core

Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Works with the Coalition for America’s Future to Advocate for deployment of driverless cars and trucks. Late Breaking News.

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ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign.

Association Brain Food Weekly: 5.1.20

Reid All About it

Find yours on the Feeding America website. America’s artisan cheese industry is struggling to survive without restaurants. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world?

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager.

Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals.

Sweet Association Social Media & Marketing Jobs – June 21


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Communications: Responsible for developing membership communications in NIRI publications and communicate with management on marketing initiatives.

Association Brain Food Weekly: 5.8.20

Reid All About it

Find yours on the Feeding America website. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. The weekly list of free educational events and resources for the association community… Chapter virtual events.

Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Wine comes in at the mouth.

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Members Hire Industry Advocacy and Promotion

Potomac Core

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies.

2014 is done. Bring on the New Year!

YourMembership Blog

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention.

A New Perspective on Work

Association Success

Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 Associations that cultivate a team perspective, focus on incorporating and communicating with their freelancers can build more cohesive workgroups, improve communication and boost enthusiasm. One of the current challenges is that our business systems aren’t structured to identify and recruit freelance talent.

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Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. The Blue Sky eLearn blog shares how to recruit high-quality experts.

Association Brain Food Weekly: 9.30.16

Reid All About it

Its first office outside North America was opened in Mumbai, India in 2015. The future of learning has been on my mind lately.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc. – Future Business Leaders of America-Phi Beta Lambda, Inc.

SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Chicken, Bus, Holland America & Associations: How. Pages.

Why Measuring Member Engagement for Unions is More Important Now than Ever Before


In the past, unions have had a relatively easy time recruiting members and collecting dues. Part of this reduction may well be the changing nature of employment in America – particularly a reduction in manufacturing and traditional labor jobs.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

A few years ago when Bank of America Corp. We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”.

Hot Association Membership and Marketing Jobs this week – January 26


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Director will ultimately be responsible for the strategic marketing, membership, and communication efforts at OMA and the supervision of staff working in those areas.

Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC.

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Association Brain Food Weekly: 5.12.17

Reid All About it

Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds.

Latest Association & Nonprofit Jobs – April 12


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This positions currently has one direct report – a Director of Events/Communications and would manage our media/PR agency relationship.

What to Do When Membership Is Booming?

Associations Now

Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”.

Associations Weigh In on Test-Optional College Admissions Trend

Associations Now

The policy doesn’t cover a handful of potential applicants, including homeschooled students and recruited NCAA Division I athletes. Are the SAT and ACT on the way out?

How Smart Associations Grow Membership

Association Adviser

” Kristen Hartman , director of member value and experience, Professional Photographers of America (PPA) , said, “We’ll see many changes in the membership model over the next five years. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Pope Francis: Catholic Student Associations Capitalize on Papal Visit

Associations Now

The University of Pennsylvania’s Penn Catholic Student Association (PCSA) found that displaying a cardboard cutout of the pontiff during a recent recruitment event drew large numbers of prospects.

Behind China's Great Firewall ? A Social Media Platform Primer.


In Asia, when using Social Media in a communication portfolio, it is important to understand local differences between Social Media perception and channels. Both offer ways of recruitment for associations, and members are able to put their personal resume on the site.

Association Brain Food Weekly: 11.4.16

Reid All About it

Since I love to cook, America’s Test Kitchen Radio is another favorite. Katherine Matthews, database manager, Entomological Society of America. Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential.

How An Association Is Using Data To Advocate

Associations Now

A recent global study [PDF] from PricewaterhouseCoopers (PwC) and Iron Mountain found that while 75 percent of business leaders in North America and Europe believe they are fully taking advantage of data, only about 4 percent of them are actually doing so.

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . But our annual Association Communication Benchmarking study showed that association leaders rate advocacy among the five most important topics to members (60 percent).

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What Associations Need to Know About Technology

Association Adviser

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Fara Francis, chief information officer of Associated General Contractors of America (AGC), said she agrees with the numbers above.

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

Now, with foundations across the country participating in Give Local America on May 6, we have refreshed the playbook with new insights to help in the planning. What’s the best way to recruit and train volunteers on a Giving Day? From GiveMN Case Study - Click for Case Study.

Association Brain Food Weekly: 11.2.18

Reid All About it

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. But most will agree that recruitment and retention feels tougher now than ever before.

Transmedia — Making Change Across Mediums

Beth Kanter

Transmedia – Making Change Across Mediums by Danny Alpert, Executive Director, Kindling Group and Executive Producer, See3 Communications. My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter).