The weekly list of free educational events and resources for the association community…
I would love to live
Like a river flows,
Carried by the surprise
Of its own unfolding.
– Fluent by John O’Donohue from Conamara Blues
(hat tip to Swiss Miss for sending this poem my way)
Attendee attention. Distraction is an occupational hazard for all of us. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention.
Gen Z education. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career—and she has the research to back that up. Your professional development programs must adapt to their traits, values and expectations. If you’re wondering where to start, she has some questions for you to consider.
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations.
Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership.
Staff meetings. When Zoom meetings became a thing, I saw lots of posts describing best practices for online meetings. But if your office is backsliding into bad meeting habits, then you’ll want to share this post from Nir Eyal.
Scholarly events data. Ex Ordo looks at events data through the lens of the research lifecycle. They describe how data can help you better understand your society’s community and promote the value of your events, journals and programs.
Remote/hybrid work. New research from TechSmith reveals that three out of four workers haven’t been trained for the shift to flexible working arrangements. Have you trained your employees for remote/hybrid work? What about your managers?
Sponsorship. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions. Lead Marvels shares advice from sponsorship consultants Bruce Rosenthal and Lori Zoss Kraska on what sponsors now seek in partnership deals. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship.
Quick hits
Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.
Ready to veg a bit? Take a one-minute visit to parks around the world—it reminds me of Window Swap.
Instead of getting mad at home builders, find out what really makes housing so expensive. | by Brian Potter, Construction Physics
Mona Lisa has a twin, a nearly identical painting created at the same time. | by Regina Sienra, My Modern Met
You never grow old at the table
We loved Michael Ruhlman’s flavor-packed braised chicken thighs in a Thai green curry sauce from his cookbook, How to Braise. I served them over brown rice made in the pressure cooker.
Another night, bluefish in a white wine tomato basil sauce. I used pesto from my freezer instead of fresh basil.
Fresh swordfish doesn’t need much help, but I topped my pan-fried steaks with lemon zest, a tiny bit of fresh oregano and thyme, and a sprinkling of fennel pollen. On the side, a green cabbage sauté with ham, chard stems, onion, roasted red bell pepper, sun-dried tomatoes, garlic, and Better Than Bouillon ham broth.
Over the weekend, I made Rick Bayless’ charro (cowboy) pinto beans in the pressure cooker for breakfast burritos with fried egg, salsa verde, greens (if I have them) or avocado and hot sauce.
If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change
Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Learn proven techniques to gain consensus across diverse stakeholders, implement mechanisms to set strategic priorities, maintain buy-in and project momentum over time, and manage scope creep. More info/register.
Host: Association Women Technology Champions
Speakers:
- Edima Elinewinga, Vice President and Chief Technology Officer, Association for Corporate Council
- Alex Mouw, CAE, Principal Strategic Advisor, AWS Nonprofits
- Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives, CASSS
- Cecilia Sepp, CAE, ACNP, Principal & Founder, Rogue Tulips
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 4/12 at 4 p.m. – Networking Discussion on Financial Practices
Join an open discussion about your financial questions and concerns. We will share best practices and help each other with financial information. More info/register.
Host: Fridays@4
Mon 4/15 at 8 a.m. – Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Amber Worthen, founder, Email Maven
Mon 4/15 at 10:30 p.m. – 14 Conversations Dominating Association Planning
The conversations dominating association planning discussions encompass a range of topics, from reimagining membership models to leveraging emerging technologies, fostering diversity and inclusion, and cultivating a culture of innovation. Explore these critical conversations, gaining the knowledge and insights necessary to navigate the future landscape successfully. More info/register.
Hosts: Answers For Associations and Strategic Membership Solutions
Tue 4/16 at 11 a.m. – Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024)
Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI. More info/register.
Host: American Marketing Association
Speakers: Sandy de Arango, Lead Solution Specialist, and Aurélien Caye, Solution Specialist Lead, Sprinklr
Tue 4/16 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits
Understand the basics and importance of generative AI and Large Language Models. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register.
Host: Sidecar
Speaker: Thomas Altman, Co-Founder, Tasio
Tue 4/16 at 12 p.m. – Recession-Proofing Your Organization
Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty. For some, it’s about weathering the storm, and for others, it’s been a question of survival. The question is one of cash: What can you do to preserve it? How do you cut your burn rate, while still investing in critical areas? And when things are very tight, what things can you do, right now, to “find” needed cashflow? Learn about some very different strategies and non-traditional approaches that leaders can use to recession-proof their business—and preserve cash. More info/register.
Host: Braintrust Professional Institute
Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute
Tue 4/16 at 12 p.m. – Chapter Engagement, Structure & Programs (CRVM Crunch & Munch)
Discuss the future of chapters, including how to address smaller unsustainable chapters, keep members engaged within chapters, and what to do for members whose chapters have disbanded. Hear a case study from the American Guild of Organists and discuss the member clusters you’ve considered or formed, such as local roundtables, clubs, or alternative formats, and how you’ve supported and funded them, especially if formal leadership was replaced by a primary contact. More info/register (ASAE members only).
Host: ASAE Component Relations & Volunteer Management Council
Facilitators:
- Elizabeth George, CMM, Chief Membership Officer of the American Guild of Organists
- Kevin Whorton, President, Whorton Marketing & Research
Tue 4/16 at 1 p.m. – Discover Vendor Showcase Secrets
Hear about the ins and outs of launching and expanding your online vendor showcase, including ASAE’s journey and their successful launch of this new digital initiative. Get answers to common questions associations have about launching a vendor showcase. Learn about planning a vendor showcase and revenue-generating potential. More info/register.
Host: Matchbox
Speaker: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE
Tue 4/16 at 1 p.m. – Leading the Change for Organizational Growth
Learn about strategies and tactics to help you lead the charge towards organizational change. Hear stories from associations breaking through the barriers of change. Learn about a methodology to embrace and lead change effectively. More info/register.
Hosts: Halmyre and PropFuel
Speakers: PropFuel’s Dave Will and Halmyre’s Christine Saunders
Tue 4/16 at 1 p.m. – Pricing in a Post-Pandemic World: Maximizing Revenue
Learn methods for assessing price sensitivity and willingness to pay. Find out how to bolster the case for your current pricing, raise prices strategically, and evaluate non-product-specific pricing approaches like subscriptions or folding education into membership fees. 1 CAE credit. More info/register.
Host: Leading Learning
Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Tue 4/16 at 1 p.m. – Strategic Planning and Fiscal Sustainability for Finance Leaders
Learn whether the tactics, financial communications, and tools your finance department team uses are effective and are enhancing financial reporting, day-to-day accounting and financial messaging, and meeting important fiscal and financial compliance regulations and requirements. Explore ways to enhance visibility, financial communications, accountability, improve management of financial resources, and optimize the impact of financial reporting and messaging. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
- Paul Preziotti, CPA, Partner, Johnson Lambert LLP
Tue 4/16 at 4 p.m. – What Were you Thinking? Ethics in Association Management
In this session we’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. More info/register.
Host: Reston Loudoun Idea Swap
Speaker: Rhea M. Steele, CAE, ODCP, Chief of Staff, School Nutrition Association
Wed 4/17 at 11 a.m. – Tapping into the Youth Market: Why Associations Need to Target Young Adults
Learn how targeting the youth market can benefit your association, and strategies for making your association more appealing to younger adults, including social media, NIL programs, and networking events. Discover how associations can leverage the skills and passions of young adults for career development, volunteer work, and community service programs. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Jon Smith, Vice President, Strategic Partnerships, Multiview
Wed 4/17 at 12 p.m. – Membership Mastery: Building a Strong National-Chapter Partnership
Component relations professionals and chapter leaders should be on the same team. So why does it often feel like we’re rowing in opposite directions when it comes to membership goals? Learn how component relations professionals can set their chapter leaders up for success without capsizing the boat. Find out how to challenge association assumptions and rethink orthodoxies about components and membership. Discover how to empower chapter leaders to embrace data-driven strategies and leverage their strengths. 1 CAE credit. More info/register.
Host: Billhighway
Speakers:
- Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting
- Peggy Hoffman, President and Executive Director, Mariner Management
Wed 4/17 at 12 p.m. – AI Unleashed: Elevating Association Performance and Engagement
Learn how two associations built and deployed AI to further the member experience. Expand your knowledge of AI within association management and understand how AI can enhance member engagement and drive growth. Discover a practical way to integrate AI into your association’s service model to foster deeper member value and connection. Learn how using AI in a strategic and thoughtful manner can grow your association’s capacity and value for the market you serve. More info/register.
Host: Ewald Consulting
Speakers:
- Anna Eaton, marketing specialist, Marine Retailers Association of the Americas
- Rick Harris, senior executive, The Association of Proposal Management Professionals
Wed 4/17 at 12 p.m. – Member ROI Group
The live discussions will be predominately in CAE education domains related to member ROI on the first and third Wednesdays of the month with some exceptions. 1 CAE credit. More info/register.
Host: Ed Rigsbee
Wed 4/17 at 1 p.m. – Volunteer Management: Making Applying and Selecting Volunteers a More Transparent Process
Learn how to streamline volunteer management with an easy-to-use, user friendly system; make the application and selection process transparent and fair for all applicants; increase satisfaction of members by providing a more efficient way to get involved; and engage those not selected for a position with increased feedback on their applications. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao
Wed 4/17 at 1 p.m. – Gen Z: What They Want from Associations
Hear how the youngest generation in the workforce will impact membership organizations. Learn about the importance of networking, connections, and learning opportunities for young professionals; how Gen Z views work-life balance differently than preceding generations; the ways Gen Zers want to make contributions and receive feedback; and what the newest generation in the workforce values in employers and from membership. 1 CAE credit. More info/register.
Host: Fonteva
Speakers:
- Al Dea, Founder, Edge of Work
- Elle Peifer, Marketing Communications Coordinator, National Association of Personal Financial Advisors
- Stephen Schwinn, Senior Solutions Advisor, Breezio
Wed 4/17 at 1 p.m. – Build Your Brand with Smarter Video and Why You Can Always Afford It
Take a deep dive into strategic creative development and how to tell the story your audience wants to hear, not the story you want to tell. In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. Learn the five critical elements to video storytelling, what video works best for each platform, and how to get noticed and remembered. More info/register.
Host: American Marketing Association
Speakers:
- Lori Long, Founding Principal, Links Creative Alliance
- Cherri Ellis, National Creative Strategy Director at Spectrum Reach
Wed 4/17 at 2 p.m. – When to Use Your AMS & When to Go Custom
Walk through the decision-making process to understand the capabilities and limitations of your AMS; the features that should almost always live in your AMS or CRM; how to evaluate whether or not the out of the box forms, rosters, directories, and workflows in your AMS will meet your members’ needs; the different flavors of custom development; how to determine costs and benefits of AMS vs. custom development; and ways to ensure that custom development does not hinder your ability to upgrade your database in the future. Hear about real life examples of AMS configuration and custom development projects, digging into why those decisions were made and why those choices were the best for their needs. More info/register.
Host: Matrix Group International
Speakers:
- Rebecca Achurch, Founder, Achurch Consulting
- Gayathri Kher, CEO and Co-Founder, fusionSpan
- Janna Marks, MatrixMaxx AMS Client Success Manager, Matrix Group International
- Joanna Pineda, CEO and Chief Troublemaker, Matrix Group International
Wed 4/17 at 2 p.m. – 2024 CQ Election Watch: US House of Representatives
Learn about the biggest races to watch in the House of Representatives this year. Hear insights from the Hill that will help you better prepare and amplify your strategy for the election year. More info/register.
Host: CQ
Speakers: CQ and Roll Call campaign reporters Daniela Altimari and Mary Ellen McIntire
Wed 4/17 at 2 p.m. – Scaling Event Programs: Navigating Growth with Flat Resources
Hear the latest research on how leaders are restructuring their teams and technology to profitably scale their event programs. Explore the growing role of event Centers of Excellence in executing events more efficiently, and how event technology is leveraged centrally, and among field teams, to meet the growing demand for more events and attendees. 1 CMP credit. More info/register.
Host: MeetingsNet
Speakers: Rachel Andrews, Senior Director, Meetings and Events, and Mike Dietrich, Vice President of Cloud Marketing, Cvent
Wed 4/17 at 3 p.m. – Successful Comms for Change Management
Struggling through organizational change? Did return-to-office feel like herding cats? Learn how to lead your team through times of uncertainty, how internal communication supports organizational change, why it’s essential to start early and ask for feedback, how to use empathy to uncover reasons for resistance, why ambiguity drives chaos and how to give your teams the info they need, what a visual change graph looks like and how to use it, and how to connect these concepts to your culture types. More info/register.
Host: L-12 Services Corp.
Speakers:
- Joe Plasterer, Co-Founder, Cirrus Change Readiness
- Melinda Starkweather, Founder/Principal, Starkweather Association Services
- Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp.
Wed 4/17 at 4 p.m. – Midweek Meetup (Columbia MD)
Join us for a casual meet-up of association pros. Bring a question, an idea or simply a curious mind. We’ll connect over a beverage and snack. Location: Columbia MD. More info/register.
Organizer: ASAE Suburban Maryland Network (Columbia Idea Swaps)
Thu 4/18 at 9:30 a.m. – Governance Roundtable – Ask the Attorney (Alexandria VA)
This informal group of mostly Northern Virginia (but all are welcome) association senior executives meets on the third Thursday of each month in Alexandria, VA to learn, discuss, and collaborate about issues keeping us up at night. This month, join a discussion about some of the most common governance questions and pitfalls facing our associations. More info/register.
Host: NoVA Association Senior Executives
Speaker: attorney Andrew Goldman
Thu 4/18 at 10:30 a.m. – Cutting the Filler: The Skinny on Crafting Events Exhibitors Crave
Hear critical insights from Freeman’s latest Exhibitor Trends Report, revealing what exhibitors truly desire for better value and ROI. Gear up for an unfiltered dive into making your events irresistibly valuable. More info/register.
Host: Dahlia El Gazzar
Speaker: Ken Holsinger, SVP of Strategy at Freeman
Thu 4/18 at 11 a.m. – Connecting Art and Innovation: Norman Rockwell Museum’s Digital Transformation
Learn how the iconic Norman Rockwell Museum (NRM) skillfully integrated its heritage with 21st-century technology. Witness firsthand how NRM leveraged user data and engagement to shape a transformative future, offering attendees actionable insights and invaluable lessons from their remarkable journey. Hear about the role of innovation and data-driven marketing automation in the evolution of cultural institutions in the digital era. More info/register.
Host: Fíonta
Speakers:
- Rich Bradway, Digital Innovation Officer, Norman Rockwell Museum
- Chelsea Booker, Nonprofit Manager, Fíonta
- Mike Brown, Lead Strategic Solution Engineer, Salesforce
Thu 4/18 at 1 p.m. – Sow the Seeds of Success: 5 Tips to Create Stand-Out Learning and Practice Products
Learn how to fine-tune learning and practice products to adapt to shifting industry dynamics and learner trends. Explore strategies for effectively catering to a diverse array of learning preferences, needs, and styles. Discover the transformative impact of practice products to drive learner confidence heading into high-stakes credentialing exams. Uncover the pivotal role of selecting the right LMS in bolstering learner success and unlocking new streams of revenue. More info/register.
Host: BenchPrep
Speakers: Kevin Korinek, Sr. Director of Customer Success, and Emily Leary, VP of Professional Services, BenchPrep
Thu 4/18 at 1 p.m. – Beyond the Bounce: Overcoming Email Marketing Challenges for Event Professionals
Grappling with low open rates, underwhelming click-throughs, and the daunting task of staying compliant with Google’s 2024 email updates? Learn how to overcome common email marketing obstacles. Hear proven strategies for ensuring your event emails reach their intended inboxes, boost registration and attendance, and drive meaningful engagement. More info/register.
Host: Bizzabo
Speakers:
- Kendra Ellis, Director of Client Strategy, SmartBug
- LaShanda Jackson, Global Director of Lifecycle Marketing, Mailchimp
- Ghazwan Almoazen, Global Experiential Marketing Demand & Communications Director, DocuSign
Fri 4/19 at 1 p.m. – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face
Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. 0.75 CAE credit. More info/register.
Host: Blue Sky eLearn
Speakers: Ronnie Dudek, Director of Streaming & Production Services, and Jodi Ray, Client Success Manager, Blue Sky eLearn
Fri 4/19 at 3 p.m. – The Informal Consultants Networking Extravaganza
This monthly networking meeting is by consultants, for consultants. Feel free to suggest topics or questions for discussion. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). More info.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Fri 4/19 at 4 p.m. – Networking Discussion: Best Practices for Diversifying Revenue
Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. More info/register.
Host: Fridays@4
Speaker: Jon Bassford, MBA, CAE, Founder and CEO of Lateral Solutions
Tue 4/23 at 11 a.m. – Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members
Are you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey—your lapsed members. Gain a deeper understanding of lapsed members. Learn innovative communication tactics and effective win-back methods to transform these former members into active, engaged participants once again. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Dave Will, Co-Founder and CEO, PropFuel
Tue 4/23 at 1 p.m. – 5 Ways to Engage Your Board Members into a Sponsorship Strategy
Learn strategies to foster board buy in as well participation in your organization’s sponsorship strategy. More info/register.
Host/Speaker: Lori Zoss Kraska, MBA, CFRE, founder and CEO, Growth Owl
Wed 4/24 from 9 a.m. to 3:30 p.m. – Association Management System (AMS) Demo Days
Join us for the just-in-time virtual Association Management System (AMS) Demo Days featuring presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Participants: Glue Up, Naylor Association Solutions, Nimble AMS by Community Brands, Protech, MemberClicks Professional by Personify, MemberSuite, Aplusify, and YourMembership AMS
Wed 4/24 at 12 p.m. – Are You the Master of Your Domain? Ensuring Domain Integrity Through Data Hygiene
Your domain reputation follows you everywhere, almost like a credit score. With industry giants like Google and Yahoo! now enforcing stricter parameters on bulk email senders, it’s not enough to set up DKIM and DMARC authentication. You need to demonstrate you’re taking steps to monitor and resolve data hygiene related issues by intentionally cleaning up old and unengaged contacts or risk harming your brand reputation. Get a solid plan of attack to help your team get into spring-cleaning mode. More info/register.
Host: HighRoad Solutions
Speaker: Maneesha Manges, CXO, HighRoad Solutions
Wed 4/24 at 12 p.m. – Ethics and AI: The Good, the Bad, and the Ugly
AI helps unblock writer’s block, provides ideas for taglines and themes, and generally makes life easier for association executives. But as much positivity as AI brings to associations, questions—especially around ethics—remain unanswered. No association executive wants to publish biased information, be the subject of a lawsuit for privacy violations, or be accused of plagiarism. Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. 1 CAE credit. More info/register.
Host: Association xChange (AXC)
Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member
Wed 4/24 at 1 p.m. – 5 Secrets to Newsletter Success: Elevating Membership Engagement
Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. From leveraging cutting-edge technologies to minimize your internal workload, to crafting personalized, engaging content that resonates on an individual level, we’ll cover the full spectrum of tactics that can transform your newsletter into a powerful tool for member engagement. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Erica Salm Rench, MBA, COO, Rasa.io
Thu 4/25 from 9 a.m. to 4 p.m. – Association Management System (AMS) Demo Days
Join us for the just-in-time virtual Association Management System (AMS) Demo Days featuring presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Participants: NetForum by Community Brands, Fonteva, Altai Systems, Mem360 AMS Built on Oracle NetSuite, GrowthZone, iMIS by ASI, Aptify by Community Brands, MemberClicks Trade by Personify, and Impexium
Thu 4/25 at 11 a.m. – Security Spotlight: Unlocking the Mystery of PCI Compliance
The Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants. Failure to be in compliance can be extremely costly both financially and reputationally. Learn about version 4.0 of this standard and how it applies to those accepting cards. Hear tips and techniques for reducing scope of applicability through contracting out card collection and storage. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Jenni Glaze, COO; Rick Ricker, SVP Enterprise Solutions; and Wade Tetsuka, CPA, President, US Transactions Corporation
Thu 4/25 at 1 p.m. – Ready to Redesign? 7 Signs Your Website is Ready for a Makeover
Learn about the 7 signs saying your website needs a makeover. Find out what to focus on to ensure your website is enhancing your user experience, staying on trend, and optimizing your search engine optimization (SEO). We’ll go into depth on optimization, responsive design, look and feel, navigation, content management system, calls to action, and SEO. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Chris Bonney, Director of Client Relationships, Yoko Consulting
- Ray van Hilst, Director of Client Results, Yoko Consulting
Thu 4/25 at 2 p.m. – Navigating the Member Journey Part 4: Using Your Data to Uncover Non-Dues Revenue Streams
Learn how associations can find non-dues revenue opportunities by uncovering new audiences for your events, publications and learning courses (hint – these could be non-members); repackaging, repurposing and remarketing existing content to different members; and developing new products that members and non-members want. 1 CAE credit. More info/register.
Host: Association Analytics
Speakers:
- Teri Carden, Creator, Non Dues-a-Palooza
- Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
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