Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. Tue 12/1 at 12 p.m.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Certificate 370

Certificate Recruiting Recruitment Tips 370

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

. – Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. Join an interactive conversation about saying no. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Project 256

Project Survey Strategy Education 256

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Recruiting 150

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

LMS 329

LMS Montana Revenue Price 329

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Revenue Communications 322

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear.

DC 150

DC Washington America eBook 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Associations Now

APRIL 19, 2019

Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers. How to hack it? Members who join the Air Conditioning Contractors of America are encouraged to share ACCA’s logo.

America 95

America Recruiting Recruitment Industry 95

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

Leadership 88

Leadership Social Media Industry Case Study 88

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. More info/register. Wed 10/5 at 12 p.m. 1 CAE credit.

Maryland 150

Maryland millennials Education America 150

Reid All About it

JULY 23, 2021

WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. Marketing General Inc. Digital nomads.

Video 195

Video Technology Content Strategy 195

Reid All About it

MAY 8, 2020

However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Find yours on the Feeding America website. How to Go Virtual (While Still Creating an Engaging Experience). Gerd De Bruycker, marketing director at Cisco Systems. Fri 5/8 at 1 p.m. –

North Carolina 221

North Carolina Montana Conference Revenue 221

YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

JUNE 20, 2019

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. The Blue Sky eLearn blog shares how to recruit high-quality experts. Talk about a throwback. Google Search Status. Other Links of Note.

Massachusetts 56

Massachusetts Boston Press Release America 56

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AUGUST 27, 2021

Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

Tampa 200

Tampa Revenue Education Content 200

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 68

Team Recruiting Recruitment America 68

Membership Marketing

SEPTEMBER 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America. Speaking Engagements.

Marketing 40

Marketing United States Price America 40

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Best New App.

Newsletter 64

Newsletter Communications Press Release Social Media 64

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. The odds on that aren’t so good these days. Board practices.

Revenue 39

Revenue Strategy Technology Education 39

.orgCommunity

JULY 18, 2019

HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Volunteer Recruitment: No Volunteers?

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted.

Revenue 39

Revenue Tools Education Strategy 39

Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. airlines and how we, the people, lose out on that deal.

Blended Learning 41

Blended Learning Education Video Content 41

AMR Management Services

NOVEMBER 29, 2011

In that role she supports Monsantos Customer Advocacy programs, including America’s Farmers Grow Communities and America’s Farmers Grow Rural Education. Brown has a strong passion for agriculture and farmers and her professional skills include sales, marketing, advertising, public relations and management.

St. Louis 64

St. Louis Library Kentucky Missouri 64

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. The biggest mistakes organizations make with cybersecurity—and how to avoid them. How to Design Ads for Nonprofits. Quick hits.

Video 39

Video Revenue Strategy Technology 39

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Scan the Market. Make Data-Driven Decisions.

Technology 40

Technology millennials Revenue System 40