Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. AGC of America’s “Why Join?”

This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. New threats to free expression, press freedom, and discourse have emerged.”.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. Find yours on the Feeding America website. She writes like a goddess, but this is anguishing to read.

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) to 1:30 p.m. –

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Association Brain Food Weekly: 3.17.17

Reid All About it

I lift the glass to my mouth, I look at you, and I sigh. I made a pilgrimage to his grave long ago, just because. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Thu 3/23 from 12 to 4 p.m.

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ASAE Reveals 2020 Gold Circle Awards Winners


With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. To join the virtual celebration use [link].

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. Trying to reach potential members through Google?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

A New Perspective on Work

Association Success

Is your association ready to maximize the growth opportunity that the changing freelance economy presents? Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 As you might guess, our risk-averse community has yet to fully embrace this new phenomenon. In my own consulting experience, some groups are taking a proactive approach and others have yet to react.

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Membership Hack: Pay-What-You-Can Members

Associations Now

SHAPE America is testing a new way to recruit and win back members: letting them decide how much to pay in dues. How to hack it? This year, SHAPE America, the largest U.S. The pay-what-you-can pilot has quickly added to SHAPE’s membership ranks.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? Don’t you want to know? She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.”

Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. What can you do to bridge them?

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at! The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Please feel free to leave a comment, ask a question or just enjoy the week’s top ten picks! A few years ago when Bank of America Corp.

Partnership Builds Police, Community Relationships

Associations Now

To build relationships between law enforcement and their communities, Big Brothers Big Sisters of Greater Los Angeles is engaging the Los Angeles Police Department in its mentorship program. This year, the LA Rams are helping recruit LAPD volunteers.

What Hiring for Diversity Requires From Leaders

Associations Now

ASAE Annual Meeting & Expo speaker chef Jeff Henderson has strong feelings on how to create diverse teams. It starts by understanding the culture the team exists in to start with. “They can’t just put a message on recruitment ads and be done.”

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ASAE’s Graham Named Boy Scouts’ Citizen of the Year

Associations Now

John Graham, CAE, talks about his time with the Boy Scouts and shares how the road to becoming an Eagle Scout prepared him for a career in association management. For John Graham, you might say the path to the C-suite began with the Boy Scout Oath.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

Introducing an Awesome New Podcast About Workplace Culture


So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. And don’t forget to give us a review if you like these podcasts! How Employee Benefits Can Impact Culture.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. It is become integral to almost every customer experience. How are we listening to our members?

Association Brain Food Weekly: 11.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? He even provides “actions for today” to get you started.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. How Does My Association Enter an Awards Competition?

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. He did this by knowing how to connect the dots and seeing things with a broader eye than everyone else.

Association Brain Food Weekly: 10.26.18

Reid All About it

If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. Your conference needs a content hub to entice customers and prospects. Wed 11/7 from 12 to 5 p.m. 1 to 15 CAE credits.

Should Associations Set the Precedent in Parent-Friendly Policies?

Associations Now

The woes of working parents are a frequent topic in politics and the media these days, and the issues range from the steep costs of childcare to the absence of paid family leave. One word I was surprised to hear was “agree.” To that end, she suggests removing the stigma of flextime.

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What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. Perhaps that’s why we’re starting to see some backlash.

How Smart Associations Grow Membership

Association Adviser

As the old Groucho Marx line goes, “I wouldn’t belong to any club that would accept me as a member.” More than half of visitors to association websites are looking for career opportunities and resources. How much has your membership grown during the past 3 years?

Behind China's Great Firewall ? A Social Media Platform Primer.


global association strategy, regional planning and local infrastructure to grow your business. Most of these tools are not permitted into China due to the Chinese government’s “Great Firewall.” Especially China is an interesting market to explore. Return to top.

7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Is it time for your association to become part of the subscription economy? Think about everyone you know who belongs to Spotify, Netflix, Hulu, Audible, eHarmony, Blue Apron, or Stitch Fix. It has a nice ring to it, doesn’t it?

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How One Association Cracks Tough Markets

Associations Now

Every association is different, especially when it comes to global efforts. Don’t try to do anything in China, for instance, without finding a partner and putting in a lot of face time. We try not to swat for a home run right away—we just want to get singles,” he says.

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. This learning approach has two ways to capture knowledge.

Employees + Skills + Feedback + Dreams = 5 Stories for Association Executives

SCD Group

5 Tips to Keep a Conversation Going When You Meet New People By Paul Sanders via PurposeFairy blog When you meet a person that seems interesting or fun, and that could potentially be a friend, what do you do to keep the conversation going, and stay in touch? You Don’t Have to Be Super Interesting. No Need to Filter Yourself. Get People to Talk to You More. Feedback needs to be easy, fast and inexpensive to collect feedback.

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Tutoring Jobs


You will be surprised to find that there are very many people requiring the services of a private tutor. have recently begun to learn English, and hence, English tutors are in high demand. There are many opportunities for you to make money if you can teaching. How does it work?

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

The Kelly brothers recounted how flying and aeronautics did not come as naturally to them as it did to some of their fellow trainees. Don’t just reach out blindly to legislators and policymakers—educate them with facts, data and hard evidence. .

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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

Is membership a concept that’s time has passed and we are looking to a societal future of “bowling alone”? I tend to think that although how we associate will certainly change, there seems to be a consistent recognition across the ages of this human characteristic of coming together around common interests. From Aristotle to Alexis de Tocqueville to Dr. Suess, there seems to be recognition that we need each other.

Stronger by Association: AMR Hires Four

AMR Management Services

In that role she supports Monsantos Customer Advocacy programs, including America’s Farmers Grow Communities and America’s Farmers Grow Rural Education. Get Stronger by Association delivered to your inbox. Share to Twitter Share to Facebook. Pages.