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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Association Brain Food: 4.19.24

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In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Consultant/founder wisdom. Dean West shares lessons from his 25 years of leading Association Laboratory. More info/register.

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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CMP credit.

Revenue 256
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Association Brain Food: 2.2.24

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They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. Generation Z.

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Association Brain Food: 9.22.23

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Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 266
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Association Brain Food Weekly: 6.25.21

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They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. – Revenue Success from Scratch: One Association’s Story. Chapter benchmarking data. 1 CAE credit.

LMS 361
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Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Marching To Innovation . Funding Industry Innovation.