Influence Across America

Spark Consulting

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. The post Influence Across America appeared first on Spark Consulting.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Supporting membership marketing for 92 chapters in 50 states, managing highly successful member discount programs, and finding ways to woo young people onto a career path that has fallen out of favor with much of America makes for an interesting job, but Jeff Wilson, chief marketing officer for the Associated General Contractors of America , handles it with aplomb.

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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?” We’ll put away the digital marketing aspect for a moment and look at trends in two common, competitive markets: movies and restaurants.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The fact that the job market is heating up is significant for many associations. The post Great News – America’s Hiring and Associations have a Reason to Celebrate appeared first on YourMembership. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise.

Largest International Meetings Expo Comes to USA ? IMEX America.

GlowGlobally

Market & Biz Plan. Largest International Meetings Expo Comes to USA – IMEX America in Las Vegas. Now IMEX is coming to America, and MCI is inviting you to attend as our guest. IMEX America is America’s new worldwide exhibition for incentive travel, meetings and events, backed by the experience and resources of the IMEX Group of exhibitions, which also delivers the award-winning IMEX exhibition in Frankfurt. Market & Bus Planning (44).

Thursday Buzz: North America Loves Its Meetings

Associations Now

While marketing and advertising is a priority in retaining and obtaining members, blogging can often feel like an added stress, particularly for those organizations with an already overburdened staff. The post Thursday Buzz: North America Loves Its Meetings appeared first on Associations Now Three different countries are taking part in Thursday’s North American Meetings Industry Day. Plus: Are you a small organization with little time to blog? No worries.

SCD Group: Chicken, Bus, Holland America & Associations: How do.

SCD Group

Chicken, Bus, Holland America & Associations: How do you treat your members? Last month, our Holland America (@HALcruises) tour bus broke down while we were driving the Top of the World highway (TOTWH) from Chicken, ALaska, to Dawson City, Yukon Territory, Canada. Holland Americas response with this unexpected delay made me think about how our associations treat members when the unexpected happens. Holland Americas emergency system took over. Pages. About. Contact.

America First Credit Union

SocialFish

As a member of America First Credit Union, you will get to enjoy great discounts and excellent interest rates on different accounts. Products and services of America First Credit Union. Here are some benefits of an America First Credit Union checking account. ClickSWITCH – This enables you to move your deposits and payments with America First within minutes. ABC deals – These are Cashback incentives that are available when you use your America First Visa card.

Survey Seeks Better Picture of America’s Angel Investors

Associations Now

To get a better understanding of who is helping to support America’s startups, the Angel Capital Association is conducting a nationwide survey of angel investors. “It is critical for entrepreneurs, economic development entities, private market makers, regulators, and legislators to understand who angel investors are, in order to drive effective policies to ensure a robust angel investing marketplace and for startups to better access equity capital.”

Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America’s Health Insurance Plans to Test New Provider Directory

Associations Now

America’s Health Insurance Plans (AHIP) hopes to combat this problem with a new directory program, which will launch next month. To test the pilot versions of these directory systems, AHIP has partnered with 12 health plans from commercial, Medicaid and Medicare markets in Indiana, California, and Florida. ” The post America’s Health Insurance Plans to Test New Provider Directory appeared first on Associations Now

The public is listening and associations are spending

Aaron Wolowiec

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. Earned media (or non-paid media coverage) is key to reputation building, especially in a market in which PR pros outnumber journalists. For starters, check out Public Relations Society of America , which includes a directory of PR firms and service providers.

Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

Can Associations Keep Pace in the Tech Race?

Association Adviser

Features AGC AgeCheq AMS associated general contractors of America association technology CRM data David Trust drones Fara Francis gamification Gary Klaben Internet of Things marketing automation mobile Patti Stirk Professional Photographers Association technology After five years, the answer is clear—the more things change, the more things change. But don’t let us drone on. To paraphrase management guru Stephen Covey, “People are so busy sawing, they tell me.

Daily Buzz: Marketing Tips From Romance Writers

Associations Now

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing. The post Daily Buzz: Marketing Tips From Romance Writers appeared first on Associations Now

The Power of Visual Content in Association Communications

Association Adviser

Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentVisual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento. based software company, created Give Local America so community foundations could host annual one-day fundraising events. Last year, Give Local America raised $68.5

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. The app creator of choice for Girl Scouts of America, and perfect for larger nonprofits and organizations.

Tools 50

Is your association a global guru in the making?

Aaron Wolowiec

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. associations’ business activities with countries outside North America. Introduce products to international markets frequently. Invest in emerging international markets, rather than those that might be most popular or English speaking.

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. One important fact that many may not realize: According to Hilton’s 2017 Annual Report, Hilton owns only two hotels (620 rooms total) in all of North and South America. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Bank of America checking account bonus and promotions

SocialFish

I am going to be talking about the Bank of America Checking and saving account bonus promotions, which are currently available for you so that you can take advantage of these offers before they expire. Bank of America Promotions: This is a big bank. Bank of America is one of the “big four” banks in the United States and has been in operation since 1904. You shall earn a $100 bonus when you open any of the following accounts; A bank of America Advantage plus checking account.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. The app creator of choice for Girl Scouts of America, and perfect for larger nonprofits and organizations.

Tools 74

Off the Grid

Association Adviser

In this episode of Association Adviser TV , Kristen Hartman from the Professional Photographers of America shared that her association writes personalized notes to members when they hear about milestone events. Hillary Levitz is an online marketing specialist for Naylor, LLC. From the Front Lines Marketing & Communications Technology direct mail fax Florida Public Relations Association marketing phone Professional Photographers of America smart phones technology

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. VHMA was […].

4 Super Marketing Lessons for Association Marketers

SCD Group

Despite the 33-minute blackout, Sunday’s Super Bowl ads continued and provided highlights that associations can seize for their marketing efforts. Watching, listening and reading news media yielded at least four opportunities for association marketers: 1. This is the kind of ad that America needs to see. all of the things that America is desperately looking for. Some savvy marketings took advantage of the power outage.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Marketing Specialist , NTCA- The Rural Broadband Association – Trade association seeking a Digital Marketing Specialist to develop and execute marketing strategies to increase product sales to members and non-members. Marketing: Develop, implement and monitor marketing campaigns and materials for education and certification programs as directed.

Advertising Association Forges Multicultural Marketing Alliance

Associations Now

The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. consumer marketplace shifting dramatically, what should marketing look like in the future? The alliance includes thought leaders from the African-American, Hispanic, Asian, LGBT, and general market communities, ANA said last week in a press release announcing the initiative.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? At IDSA, you’ll learn the importance this field has in society; then, you’ll leverage your previous sales and marketing experience to promote our most visible programs, products and services. Reports to VP for Marketing and Communications.

This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs. Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc.

Hot Association Marketing Jobs This Week – December 22

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Company Relations , Independent Insurance Agents & Brokers of America – the Director of Company Relations exercises relationship management responsibilities to develop existing and cultivate new insurance industry strategic partnerships in support of the leading consumer brand for independent insurance agents.

Three Pak: Most Common Marketing Video Types

Slice-Works

Are you an avid fan of America’s Funniest Videos? 70% of B2B businesses are using video as a marketing tactic— Marketing Profs. Video as Part of Your Overall Integrated Marketing Approach. The three most common forms of marketing video are Company Profiles, Scripted Ads and Customer Testimonials. The post Three Pak: Most Common Marketing Video Types appeared first on slice-works blog. “A minute of video is worth 1.8 million words.” ~ Forrester.

Video 39

Seeking New Members Through Affiliate Marketing

Associations Now

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. HLA’s affiliate program is a form of performance marketing similar to Google AdWords or Amazon Associates, on a smaller scale.

Integrate Your Marketing in 2014

Association Adviser

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. The average B2B marketing team allocates 50 percent of its budget to integrated programs; whereas, just 4 percent rely on only one channel.

Can Associations Corner the Education Market?

Associations Now

In their book A+ Solution: How America’s Professional Societies and Trade Associations Can Solve the Nation’s Workforce Skills Crisis, John Bell, founder and CEO of online-career-center provider Boxwood Technology, Inc., professional societies and trade associations to help close America’s skills gap. The post Can Associations Corner the Education Market?

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. On Friday, I successfully got an unusual pitch through the Associations Now editorial machine: A bit on Taylor Swift, album sales, and where her opinions on the industry dovetail with those of the Recording Industry Association of America. (It This is how we need to think about our social marketing efforts.

Could 2017 Bring a Buyer’s Market for Event Planners?

Associations Now

A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. Despite all that, the latest edition of the IBTM World Trends Watch Report remains cautiously optimistic on the future of the events industry, and economic shifts within the industry are likely to give a boost to buyers in the meetings space—particularly in North America.

Rebranding: A New Beginning for Association Publications

Association Adviser

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility. The extension of the Constructor brand to new media channels also allowed AGC to integrate its marketing efforts, effectively multiplying the power of their member communication initiatives.

How One Association Cracks Tough Markets

Associations Now

Think twice about England, where your market is likely already snatched up; there’s a good chance a well-established, analogous association is already doing the same work yours does. Harris became executive director of the Association of Proposal Management Professionals in 2011, and in the past five years he’s looked for ways to expand APMP’s presence in countries that are often considered tough markets to crack. We looked at that as a wonderful test market.

4 Pillers of Online Marketing | Experts in Membership Marketing

Experts in Membership Marketing

Friday Buzz: Analyzing the Real-Estate Market

Associations Now

A recent report on the city’s real-estate market could offer a good starting point for your search. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. The post Friday Buzz: Analyzing the Real-Estate Market appeared first on Associations Now Looking for a new office in DC?