Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The fact that the job market is heating up is significant for many associations. You interact with them through your website, newsletters, emails, social media channels and events. The post Great News – America’s Hiring and Associations have a Reason to Celebrate appeared first on YourMembership.

Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Emerging Market- Middle East.

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This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs. Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc.

Legal Issues That Are Important To Any International Strategy.


Market & Biz Plan. Categories: Market & Bus Planning. No question the world is shrinking as associations and non-profits are realizing the importance of looking outside the borders of North America for growth. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. Market & Bus Planning (44).

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

What Can Associations Learn From Corporate Content Marketers?

Associations Now

Content marketing is nothing new. This was the crux of a session at this week’s ASAE Great Ideas Conference led by Jay Daughtry, relationship development manager at Personify; Ray van Hilst, director of client strategy and marketing at Vanguard Technology; Kim Howard, CAE, publisher and director of surveys at the Association of Corporate Counsel; and Frank Fortin, chief digital strategist and communications director at the Massachusetts Medical Society.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America. Associated General Contractors of America. “We Features Leadership Marketing & Communications advocacy association communications fake newsJill Andreu.

Thanks For Playing: Be a Super Genuis

Thanks For Playing

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations. AA: How do you set marketing and communications goals?

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Member-holics - First Step to Getting Help is Admitting You Have a Problem

Association Subculture

I believe they have a stellar argument to make about the digital divide in America and how seniors, people who do not have access to broadband or who are in poverty could potentially be locked out of vital government services if a wholesale switch to a paperless system goes through. Put that in the newsletter Barry so we can demonstrate our value to our members! Systems thinkers raised in a media age that has taught them the skills to see through the marketing/PR shell game.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Additionally, those associations that do seek the input of their members tend not to segment adequately to understand the differences of opinions or needs of those based in their home market versus those located elsewhere. Market & Bus Planning Membership Product Mgmt

ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. Convention/Meetings Marketing Campaign. E-Newsletter.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs.

Best of the Web: March 2014

Association Adviser

What I Do Shapes America. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. A targeted newsletter and streaming video series helps them build rapport with prospects. Young members can provide insight on content development and marketing direction.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. Work with internal stakeholders (Young Industry Professionals) to develop digital marketing strategies (email campaigns, Micro campaigns, etc.). The Associate Director, Social Marketing will play a vital role in leading, developing and managing the Lerner Center’s social marketing strategy and digital communications.

Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

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This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing and Communications Director , Crisis Center for South Suburbia – Crisis Center for South Suburbia (CCSS) is seeking an energetic and creative marketing/communications professional to be responsible for agency marketing and public relations activities. Content marketing experience is helpful.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Your communications department can open your newsletter or magazine to display ads that promote products and services relevant to your industry that members use for their daily operations.

Ideas for Reframing Your Community’s Awesome Content

Higher Logic

In doing so, you’re not only pushing good stuff out to your user base and the public at large, you’re also marketing the value of your community through the “ show, don’t tell ” principle. Here are a few possibilities: Newsletters. You probably already put out a newsletter covering the latest happenings at your organization, things coming down the pipeline, and other hot items.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? “Going viral is now a part of marketing speak,” says Dean Eckles, Facebook’s director of data science.

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

Department of Agriculture [PDF], a whopping 98 percent of the mushrooms consumed in America are the common white-button-cap variety ( Agaricus bisporous ), found in salad bars, and the brown-capped criminis and portobellos. Blend finely chopped, umami-rich mushrooms for a portion of ground meat in America’s iconic foods,” the council suggests in a fact sheet [PDF].

Wise Words from the Corner Office


I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

Engaging Leadership to Eliminate Deadwood Programs: Repair, Replace, Reinforce

SCD Group

The second initiative was a newsletter template that was created as a members benefit to include industry tips and tricks. The idea was that members would use this template to produce and send out a company newsletter to their customers. The new AMC ED effectively presented the data and was able to gain unanimous support to eliminate the newsletter template redirecting the staff time to other more important initiatives.

Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two. Marketers that send one newsletter have an average open rate of 33.4 percent in South America.

Taking a Fresh Look at Association Sponsorships

Association Adviser

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. As many of you know, associations were late to the NDR starting gate, and they continue to receive only 3 percent of all sponsorship dollars spent in North America. Newsletter advertising. By Bob Burris.

Digging Deeper Into Membership Renewal Trends

Associations Now

There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America. A new survey says that membership renewal can be one of an association’s biggest challenges.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. Start with the assumption that “every member is right” and take the time to build consensus, advised Chris Newtown, president of the Texas Food & Fuel Association (TFFA) , who in 2012 spearheaded the merger of two longstanding associations, the Texas Petroleum Marketers & Convenience Store Association and the Texas Grocery & Convenience Association.

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Advocacy Do’s and Don’ts

Association Adviser

Johnson , founder of the RLJ companies and one of America’s most successful media, business and entertainment moguls, said that an association professional’s job “is to create that passion, that belief, that whatever it is you represent, you can do it more effectively for members than they can do it for themselves.” Hank Berkowitz, Editor-in-Chief.

Association Brain Food Weekly: 4.3.20

Reid All About it

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Find yours on the Feeding America website. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology.

Monthly Membership Makes Joining “As Easy As Possible”

Associations Now

In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Take a moment to visit the homepage of the Air Conditioning Contractors of America and find the cost to join. The new rates were instituted June 30—a turnaround of 75 business days, if you’re counting—and were also paired with a new website, customer-relationship-management system, and marketing automation system.

Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. See Neal Gabler’s article in The New York Times, “The World Still Watches America”) about overseas television stations that no longer carry American programs on prime time; even the most popular U.S. By Steven M.

Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. Corey McCarthy, Chief Marketing Officer, Socio. Find out how they identified critical components of the model and then adjusted ABA’s approach to the market accordingly.

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Measuring the Impact of Your Nonprofit Program

Beth Kanter

Europe and Latin America. newsletters, social media, blogs, annual reports, etc.). Be sure she/he also has experience connecting your social impact assessment to marketing and fundraising efforts, and understands the leading social impact tools and technologies. A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub.

What Should We Make of “Pay What You Want”?

Associations Now

It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) Some also find themselves adding recognition and perks for the most generous donors, “anything from a mention in a newsletter to a barbecue at the rabbi’s house.” The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization. The audiences for your site are driven by your overall market. Has that market changed? Subscribe to receive this in your e-mail.

Association Straight Talk : Off Stage

Off Stage

The quote: “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010, a poll of Inman News readers suggest, with part-time agents among the most threatened by the market shakeout.” Association Marketing. Off Stage. 16, 2009 - Association Straight Talk. On December 30, 2008, Inman News published a shocking statement, one that seemed to go unnoticed and unremarked by the organized real estate community.

Coronavirus Updates for Association and Events Professionals – What You Need to Know


This report contains data primarily from North America, India, the Middle East and Southeast Asia. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The virus has destroyed $23trn in global market value since mid-February. About this list.