Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The fact that the job market is heating up is significant for many associations. You interact with them through your website, newsletters, emails, social media channels and events.

This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc. – Future Business Leaders of America-Phi Beta Lambda, Inc.

What Can Associations Learn From Corporate Content Marketers?

Associations Now

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. I get weekly email newsletters from them,” van Hilst said. Have any other examples associations can take from corporate content marketers?

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Emerging Market- Middle East. GrowGlobally.org.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 percent in South America.

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

Market & Biz Plan. Categories: Market & Bus Planning. No question the world is shrinking as associations and non-profits are realizing the importance of looking outside the borders of North America for growth. Market & Bus Planning (44). GrowGlobally.org.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. A targeted newsletter and streaming video series helps them build rapport with prospects. Young members can provide insight on content development and marketing direction.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. said Kelly Clark, manager for online marketing at Naylor.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manages trafficking of digital marketing assets and maintains detailed analysis of online performance against objectives.

Member-holics - First Step to Getting Help is Admitting You Have a Problem

Association Subculture

I believe they have a stellar argument to make about the digital divide in America and how seniors, people who do not have access to broadband or who are in poverty could potentially be locked out of vital government services if a wholesale switch to a paperless system goes through. Put that in the newsletter Barry so we can demonstrate our value to our members! Systems thinkers raised in a media age that has taught them the skills to see through the marketing/PR shell game.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Jill Andreu.

Ideas for Reframing Your Community’s Awesome Content

Higher Logic

In doing so, you’re not only pushing good stuff out to your user base and the public at large, you’re also marketing the value of your community through the “ show, don’t tell ” principle. Here are a few possibilities: Newsletters.

Thanks For Playing: Be a Super Genuis

Thanks For Playing

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations. AA: How do you set marketing and communications goals?

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Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. This position reports to FSI’s Director, Marketing & Communications.

Best of the Web: March 2014

Association Adviser

What I Do Shapes America. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Respondents in South America are the most optimistic, whilst those in Australia and New Zealand, followed by Europe, are the most negatively outspoken.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. It’s only a matter of time before LinkedIn Learning comes knocking in your market.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

Department of Agriculture [PDF], a whopping 98 percent of the mushrooms consumed in America are the common white-button-cap variety ( Agaricus bisporous ), found in salad bars, and the brown-capped criminis and portobellos.

Engaging Leadership to Eliminate Deadwood Programs: Repair, Replace, Reinforce

SCD Group

The second initiative was a newsletter template that was created as a members benefit to include industry tips and tricks. The idea was that members would use this template to produce and send out a company newsletter to their customers.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization.

Digging Deeper Into Membership Renewal Trends

Associations Now

There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. A new survey says that membership renewal can be one of an association’s biggest challenges.

Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

Measuring the Impact of Your Nonprofit Program

Beth Kanter

Europe and Latin America. newsletters, social media, blogs, annual reports, etc.). Be sure she/he also has experience connecting your social impact assessment to marketing and fundraising efforts, and understands the leading social impact tools and technologies.

Monthly Membership Makes Joining “As Easy As Possible”

Associations Now

In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Take a moment to visit the homepage of the Air Conditioning Contractors of America and find the cost to join.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? “Going viral is now a part of marketing speak,” says Dean Eckles, Facebook’s director of data science.

Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

Taking a Fresh Look at Association Sponsorships

Association Adviser

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. Newsletter advertising. By Bob Burris.

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits.

What Should We Make of “Pay What You Want”?

Associations Now

It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. See Neal Gabler’s article in The New York Times, “The World Still Watches America”) about overseas television stations that no longer carry American programs on prime time; even the most popular U.S. By Steven M.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. Start with the assumption that “every member is right” and take the time to build consensus, advised Chris Newtown, president of the Texas Food & Fuel Association (TFFA) , who in 2012 spearheaded the merger of two longstanding associations, the Texas Petroleum Marketers & Convenience Store Association and the Texas Grocery & Convenience Association.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization. The audiences for your site are driven by your overall market. Has that market changed? Subscribe to receive this in your e-mail.

Association Straight Talk : Off Stage

Off Stage

The quote: “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010, a poll of Inman News readers suggest, with part-time agents among the most threatened by the market shakeout.” Association Marketing. Off Stage. 16, 2009 - Association Straight Talk. On December 30, 2008, Inman News published a shocking statement, one that seemed to go unnoticed and unremarked by the organized real estate community.

Authors and Social Media: a recap of 12.15 #SMfastfwd

ChatterBachs

SalesLounge : Hi Jennifer Abernethy, America’s Sales Stylist-helping others grow their business.Vacation spot? If they resonate, I’ll lead w/ them in e-newsletter subject lines. LoAshley : That SM marketing takes skill and not just any college grad with a Facebook account can do it. LoAshley : I’ve lost clients because ppl think their teen kid can do their SM marketing for them.