Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Supporting membership marketing for 92 chapters in 50 states, managing highly successful member discount programs, and finding ways to woo young people onto a career path that has fallen out of favor with much of America makes for an interesting job, but Jeff Wilson, chief marketing officer for the Associated General Contractors of America , handles it with aplomb.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. VHMA was […].

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The fact that the job market is heating up is significant for many associations. In the presentation he shared how associations can co-exist with the giant job board aggregators like Indeed, Monster and LinkedIn and find success in helping members and prospects connect with employers, all while driving non-dues revenue for their organization.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Is your association a global guru in the making?

Aaron Wolowiec

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. associations’ business activities with countries outside North America. Introduce products to international markets frequently. Invest in emerging international markets, rather than those that might be most popular or English speaking.

The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. Some third parties share revenue (i.e., It’s probably not a coincidence that a common revenue-share percentage is 30 percent of the 10 percent. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Price Your eLearning Right

Blue Sky eLearn

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Rethinking Event-Based Pricing.

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Can associations keep pace in the tech race?

Aaron Wolowiec

That includes membership growth, non-dues revenue, social media and Big Data. According to Fara Francis, chief information officer of The Associated General Contractors of America, association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”. Marketing Automation.

New Revenue Streams Slow Decline of Newspaper Industry

Associations Now

Adjusting business models and finding new sources of income helped the newspaper industry slow its revenue decline to just 2 percent in 2012. The newspaper industry’s revenue peaked in 2005, and it’s been downhill ever since. But the latest figures released by the Newspaper Association of America show that the long decline could be easing. Newspaper revenue fell just 2 percent in 2012—thanks, in part, to the inclusion of new revenue sources in NAA’s data.

Association membership is on the rise

Aaron Wolowiec

I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year.

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Hot Nonprofit Marketing Jobs This Week – February 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? At IDSA, you’ll learn the importance this field has in society; then, you’ll leverage your previous sales and marketing experience to promote our most visible programs, products and services. Reports to VP for Marketing and Communications.

Hot Association Marketing Jobs This Week – December 22


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Company Relations , Independent Insurance Agents & Brokers of America – the Director of Company Relations exercises relationship management responsibilities to develop existing and cultivate new insurance industry strategic partnerships in support of the leading consumer brand for independent insurance agents.

Seeking New Members Through Affiliate Marketing

Associations Now

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. HLA’s affiliate program is a form of performance marketing similar to Google AdWords or Amazon Associates, on a smaller scale.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Third-Party Partners: An Essential Tool for Better Association Business

Association Adviser

In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. Through member communications, associations excel as the thought leaders and power brokers of their industries while earning non-dues revenue through advertising to better serve their members and achieve their industries’ goals.

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Integrate Your Marketing in 2014

Association Adviser

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. The average B2B marketing team allocates 50 percent of its budget to integrated programs; whereas, just 4 percent rely on only one channel.

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. On Friday, I successfully got an unusual pitch through the Associations Now editorial machine: A bit on Taylor Swift, album sales, and where her opinions on the industry dovetail with those of the Recording Industry Association of America. (It But just because he’s not getting ad revenue doesn’t mean he goes away empty-handed.

RIAA Sees “Fundamental Market Distortions” in Streaming Success

Associations Now

The Recording Industry Association of America says that streaming music now represents the largest segment of the music industry. New numbers from the Recording Industry Association of America show that the industry is adapting pretty well to the streaming-music business. “The consumption of music is skyrocketing, but revenues for creators have not kept pace,” Sherman wrote.

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

Association Success

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market. . Before he was 30, Spence was the CEO of an international Rockefeller foundation and recognized as one of “America’s Up and Coming Young Business Leaders” by Inc.

Post Brexit Associations

Potomac Core

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? The great recession, consolidation, global uncertainty, increasing regulatory threats, and uneven economic growth are especially challenging to industries who market and sell directly to their consumers.

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Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. As the economies in America and Western Europe start to mature and reach their zenith, markets in Asia seem to be bursting with life. Emerging Market- Middle East. Matured Market- Europe. Market & Bus Planning (44).

US Health Care Association Builds Local Latin American Channel.


Market & Biz Plan. In this case the region is Latin America. Most importantly, the success of this project was due to the efforts to adapt the society’s content to the Brazilian market to create a “Highlights in Latin America” while safeguarding the high quality standards the society requires for all its programs. Exhibitors and sponsors expressed support for future Latin America editions. Continuity of Highlights in Latin America.

Participate in ARC's Survey on Membership Models Before It's Too Late! Free Highlight Report for Participants!

Portage Group

This survey will look at how, if at all, associations across North America are evolving their membership structures, fee structures and program and service offerings to better deliver value to today’s association members. In addition, we will be sharing some of the results of the survey at the following upcoming presentations: ASAE Marketing, Membership & Communications Conference in Washington DC - June 4 at 2pm (Geoff Thacker & Wendy Sue Lyttle).

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Good data, good decisions

Aaron Wolowiec

quality data), that’s a problem, said Elizabeth Engel, CEO of Spark Consulting , who recently co-authored a whitepaper with Peter Houstle, CEO of Mariner Management & Marketing, LLC , on evidence-based decision making. Take the Entomological Society of America (yes, bugs). So ESA revamped its membership efforts to retain all members, especially regular professionals, who bring in more revenue. Big data equal big opportunity.

Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Of the United States of America? Its the reason our political system is populated with only those who have the funds to run, the reason brilliant minds are locked out of the "right" educational institutions and the reason why corporate America is winning the fight on even the most basic of regulations in spite of their roles in the recent financial disaster. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. Start with the assumption that “every member is right” and take the time to build consensus, advised Chris Newtown, president of the Texas Food & Fuel Association (TFFA) , who in 2012 spearheaded the merger of two longstanding associations, the Texas Petroleum Marketers & Convenience Store Association and the Texas Grocery & Convenience Association.

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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America.

Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx. How to Develop and Market Your Virtual Event.

Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. Naylor Association Solutions provides member engagement and revenue solutions to 1,700 associations throughout North America.

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Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. As many of you know, associations were late to the NDR starting gate, and they continue to receive only 3 percent of all sponsorship dollars spent in North America.

Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Have conversations about value creation and market or professional growth. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million.

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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event.

Association Brain Food Weekly: 9.11.20

Reid All About it

Her family pays the price for America’s chicken dinners. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020.

Thanks For Playing: Be a Super Genuis

Thanks For Playing

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). Labels: Andy Sernovitz , book review , Marketing.

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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up. Fee for Service revenue up. The Fertilizer Institute – Despite a down cycle in the industry the organization’s revenue and retention are up.

Members Hire Constant Transformation

Potomac Core

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. Are Data focused – Sharing any new or emerging research insights that might give company owners, executives, entrepreneurs, employees, and investors a window into new and emerging market opportunities.

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Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. The economic impact of the COVID-19 virus and the unprecedented market volatility has left many institutions with questions around daily operations, alternative revenue sources, membership forbearance, and financial forecasting.

10 Ways to Communicate Better with Instagram

Association Adviser

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. AGC of America uses Instagram to showcase events, leaders and publications, and to garner support for causes related to the construction industry. This example gave followers plenty of information about how fans can vote for their favorite Miss America contestant. By Kelly Donovan.

Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield.